Rocky Brands, Inc. (RCKY) - Financial and Strategic SWOT Analysis Review

 Published On: Aug, 2016 |    No of Pages: 32 |  Published By: GlobalData | Format: PDF
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Rocky Brands, Inc. (RCKY) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description A detailed description of the company's operations and business divisions.
- Corporate strategy Analyst's summarization of the company's business strategy.
- SWOT Analysis A detailed analysis of the company's strengths, weakness, opportunities and threats.
- Company history Progression of key events associated with the company.
- Major products and services A list of major products, services and brands of the company.
- Key competitors A list of key competitors to the company.
- Key employees A list of the key executives of the company.
- Executive biographies A brief summary of the executives employment history.
- Key operational heads A list of personnel heading key departments/functions.
- Important locations and subsidiaries A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Rocky Brands, Inc. (Rocky) is a footwear and apparel company. It designs, develops, manufactures and markets premium quality rugged outdoor, occupational, and casual footwear, and branded apparel and accessories. The company markets these products under a wide portfolio of brands such as Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and a licensed brand Michelin. Rocky organizes its product line is into three major categories: rugged outdoor footwear, including hunting and hiking boots; nonmilitary occupational footwear; and handsewn casual footwear. The company also sells footwear accessories, such as waterproof socks and innersole support systems. It offers products directly to the customers through various websites, mobile and retail stores, and factory outlet. Rocky is headquartered in Nelsonville, Ohio, the US.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Rocky Brands, Inc. - Key Facts 6
Rocky Brands, Inc. - Key Employees 7
Rocky Brands, Inc. - Key Employee Biographies 8
Rocky Brands, Inc. - Major Products and Services 9
Rocky Brands, Inc. - History 10
Rocky Brands, Inc. - Company Statement 12
Rocky Brands, Inc. - Locations And Subsidiaries 14
Head Office 14
Other Locations & Subsidiaries 14
Section 2 Company Analysis 15
Rocky Brands, Inc. - Business Description 15
Rocky Brands, Inc. - Corporate Strategy 16
Rocky Brands, Inc. - SWOT Analysis 17
SWOT Analysis - Overview 17
Rocky Brands, Inc. - Strengths 17
Strength - Strong Portfolio of Brands 17
Strength - Strong Distribution Network 17
Strength - Diverse Product Sourcing and Manufacturing Capabilities 17
Rocky Brands, Inc. - Weaknesses 18
Weakness - Business Performance: Wholesale 18
Rocky Brands, Inc. - Opportunities 19
Opportunity - Rising Popularity of Online Shopping 19
Opportunity - New Product Launches 19
Opportunity - US Military Contract 19
Opportunity - Growth in Footwear Market 19
Rocky Brands, Inc. - Threats 20
Threat - Fast Changing Fashion Trends 20
Threat - Growing Counterfeit Products 20
Threat - Intense Competition 20
Rocky Brands, Inc. - Key Competitors 21
Section 3 Company Financial Ratios 22
Financial Ratios - Capital Market Ratios 22
Financial Ratios - Annual Ratios 23
Performance Chart 25
Financial Performance 25
Financial Ratios - Interim Ratios 26
Financial Ratios - Ratio Charts 27
Section 4 Appendix 28
Methodology 28
Ratio Definitions 28
About GlobalData 32
Contact Us 32
Disclaimer 32

List of Tables
Rocky Brands, Inc., Key Facts 6
Rocky Brands, Inc., Key Employees 7
Rocky Brands, Inc., Key Employee Biographies 8
Rocky Brands, Inc., Major Products and Services 9
Rocky Brands, Inc., History 10
Rocky Brands, Inc., Subsidiaries 14
Rocky Brands, Inc., Key Competitors 21
Rocky Brands, Inc., Ratios based on current share price 22
Rocky Brands, Inc., Annual Ratios 23
Rocky Brands, Inc., Interim Ratios 26
Currency Codes 28
Capital Market Ratios 28
Equity Ratios 29
Profitability Ratios 29
Cost Ratios 30
Liquidity Ratios 30
Leverage Ratios 31
Efficiency Ratios 31

List of Figures
Rocky Brands, Inc., Performance Chart (2011 - 2015) 25
Rocky Brands, Inc., Ratio Charts 27

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