Li Ning Company Limited (2331) - Financial and Strategic SWOT Analysis Review

 Published On: Aug, 2016 |    No of Pages: 34 |  Published By: GlobalData | Format: PDF
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Li Ning Company Limited (2331) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description - A detailed description of the company's operations and business divisions.
- Corporate strategy - Analyst's summarization of the company's business strategy.
- SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and threats.
- Company history - Progression of key events associated with the company.
- Major products and services - A list of major products, services and brands of the company.
- Key competitors - A list of key competitors to the company.
- Key employees - A list of the key executives of the company.
- Executive biographies - A brief summary of the executives employment history.
- Key operational heads - A list of personnel heading key departments/functions.
- Important locations and subsidiaries - A list and contact details of key locations and subsidiaries of the company.
- Detailed financial ratios for the past five years - The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
- Interim ratios for the last five interim periods - The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Li Ning Company Limited (Li Ning) is a manufacturer and distributor of sports goods. The company's product portfolio includes footwear, apparel and accessories for sport and leisure use. It operates through franchised and self operated retail outlets and online stores. The company markets its products under the brands Li-Ning, Lotto, Kason and Aigle. It operates research and distribution centers in China Hong Kong and South Korea in association with education institutions and professional organizations. The company also has presence in several international markets. Li Ning is headquartered in Tongzhou District, Beijing, China.

The company focuses on improving its core brands. Accordingly in October 2015, it entered into the share transfer agreement with Viva China Holdings Limited to sell 10% share in Shanghai Double Happiness Co., Ltd.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
- The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
- The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies strategic, financial and operational performance.
- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents
Table of Contents 2
List of Tables 4
List of Figures 5
Section 1 - About the Company 6
Li Ning Company Limited - Key Facts 6
Li Ning Company Limited - Key Employees 7
Li Ning Company Limited - Key Employee Biographies 8
Li Ning Company Limited - Major Products and Services 9
Li Ning Company Limited - History 10
Li Ning Company Limited - Company Statement 12
Li Ning Company Limited - Locations And Subsidiaries 15
Head Office 15
Other Locations & Subsidiaries 15
Section 2 - Company Analysis 17
Li Ning Company Limited - Business Description 17
Li Ning Company Limited - Corporate Strategy 18
Li Ning Company Limited - SWOT Analysis 19
SWOT Analysis - Overview 19
Li Ning Company Limited - Strengths 19
Strength - Operational Network 19
Strength - Business Performance: LI-NING Brand 19
Strength - Increased Net working Capital 19
Li Ning Company Limited - Weaknesses 20
Weakness - Geographical Concentration 20
Li Ning Company Limited - Opportunities 21
Opportunity - Growth Prospects of Online Retail Format 21
Opportunity - Sponsorships 21
Opportunity - Launch of New Products 21
Li Ning Company Limited - Threats 22
Threat - Market Competition 22
Threat - Counterfeit Products 22
Threat - Change in Customer Preferences 22
Li Ning Company Limited - Key Competitors 23
Section 3 - Company Financial Ratios 24
Financial Ratios - Capital Market Ratios 24
Financial Ratios - Annual Ratios 25
Performance Chart 27
Financial Performance 27
Financial Ratios - Interim Ratios 28
Financial Ratios - Ratio Charts 29
Section 4 - Appendix 30
Methodology 30
Ratio Definitions 30
About GlobalData 34
Contact Us 34
Disclaimer 34

List of Tables
Li Ning Company Limited, Key Facts 6
Li Ning Company Limited, Key Employees 7
Li Ning Company Limited, Key Employee Biographies 8
Li Ning Company Limited, Major Products and Services 9
Li Ning Company Limited, History 10
Li Ning Company Limited, Other Locations 15
Li Ning Company Limited, Subsidiaries 15
Li Ning Company Limited, Key Competitors 23
Li Ning Company Limited, Ratios based on current share price 24
Li Ning Company Limited, Annual Ratios 25
Li Ning Company Limited, Interim Ratios 28
Currency Codes 30
Capital Market Ratios 30
Equity Ratios 31
Profitability Ratios 31
Cost Ratios 32
Liquidity Ratios 32
Leverage Ratios 33
Efficiency Ratios 33

List of Figures
Li Ning Company Limited, Performance Chart (2011 - 2015) 27
Li Ning Company Limited, Ratio Charts 29

If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.