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Marico Limited (MARICO) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.The profile contains critical company information including:- Business description – A detailed description of the company’s operations and business divisions.- Corporate strategy – Analyst’s summarization of the company’s business strategy.- SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.- Company history – Progression of key events associated with the company.- Major products and services – A list of major products, services and brands of the company.- Key competitors – A list of key competitors to the company.- Key employees – A list of the key executives of the company.- Executive biographies – A brief summary of the executives’ employment history.- Key operational heads – A list of personnel heading key departments/functions.- Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.- Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.- Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.HighlightsMarico Limited (Marico) is a consumer products and services company in the fields of Beauty and Wellness space. It offers products and services in hair care, skin care and healthy foods markets. The product portfolio of the company include coconut oils, other edible oils, hair oils and other hair care products, fabric care products, soaps, baby care products, processed foods and skin care. It manufactures and markets its products under the brand names of HairCode, Fiancee, Aromatic, Kaya, Caivil, Black Chic, Oil of Malabar, Manjal, Revive, Mediker, Shanti, Nihar, Hair & Care, Saffola, Parachute and Parachute Advanced. The company has its operations in India, South Africa, Bangladesh, Middle East, Malaysia, Singapore and Egypt. Marico is headquartered in Mumbai, India.Key benefits of buying this profile include:You get detailed information about the company and its operations to identify potential customers and suppliers.- The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.- The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.Gain key insights into the company for academic or business research.- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.Note: Some sections may be missing if data is unavailable for the company
Table of ContentsTable of Contents 2List of Tables 4List of Figures 5Section 1 - About the Company 6Marico Limited - Key Facts 6Marico Limited - Key Employees 7Marico Limited - Key Employee Biographies 8Marico Limited - Major Products and Services 10Marico Limited - History 11Marico Limited - Company Statement 13Marico Limited - Locations And Subsidiaries 14Head Office 14Other Locations & Subsidiaries 14Section 2 – Company Analysis 16Marico Limited - Business Description 16Marico Limited - Corporate Strategy 17Marico Limited - SWOT Analysis 18SWOT Analysis - Overview 18Marico Limited - Strengths 18Strength - Strong Financial Performance 18Strength - Strong Brand Equity 18Strength - Dominant Market Position: India 18Marico Limited - Weaknesses 19Weakness - High Non-Cash Component 19Marico Limited - Opportunities 20Opportunity - Growing FMCG Market 20Opportunity - Rising awareness on Online Shopping 20Opportunity - New Product Launches 20Marico Limited - Threats 21Threat - Changing Consumer Preferences 21Threat - Highly Competitive Market 21Threat - Rising Counterfeit Goods Market 21Marico Limited - Key Competitors 22Section 3 – Company Financial Ratios 23Financial Ratios - Capital Market Ratios 23Financial Ratios - Annual Ratios 24Performance Chart 26Financial Performance 26Financial Ratios - Interim Ratios 27Financial Ratios - Ratio Charts 28Marico Limited, Recent Deals Summary 29Section 4 – Appendix 30Methodology 30Ratio Definitions 30About GlobalData 34Contact Us 34Disclaimer 34List of TablesMarico Limited, Key Facts 6Marico Limited, Key Employees 7Marico Limited, Key Employee Biographies 8Marico Limited, Major Products and Services 10Marico Limited, History 11Marico Limited, Other Locations 14Marico Limited, Subsidiaries 15Marico Limited, Key Competitors 22Marico Limited, Ratios based on current share price 23Marico Limited, Annual Ratios 24Marico Limited, Interim Ratios 27Marico Limited, Recent Deals Summary 29Currency Codes 30Capital Market Ratios 30Equity Ratios 31Profitability Ratios 31Cost Ratios 32Liquidity Ratios 32Leverage Ratios 33Efficiency Ratios 33List of FiguresMarico Limited, Performance Chart (2011 - 2015) 26Marico Limited, Ratio Charts 28