American Greetings Corporation (AM) - Strategic SWOT Analysis Review

 Published On: Jan, 2018 |    No of Pages: 21 |  Published By: GlobalData | Format: PDF
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American Greetings Corporation (AM) - Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description - A detailed description of the company's operations and business divisions.
- Corporate strategy - GlobalData's summarization of the company's business strategy.
- SWOT analysis - A detailed analysis of the company's strengths, weakness, opportunities and threats.
- Company history - Progression of key events associated with the company.
- Major products and services - A list of major products, services and brands of the company.
- Key competitors - A list of key competitors to the company.
- Key employees - A list of the key executives of the company.
- Executive biographies - A brief summary of the executives' employment history.
- Key operational heads - A list of personnel heading key departments/functions.
- Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contact details.


American Greetings Corporation (American Greetings) is greeting cards and other social expression products providing company. It offers greeting cards, gift wrap, party goods, stationery, and giftware. The company is also engaged in design and character licensing. The company offers its greeting cards through various brands such as American Greetings, Recycled Paper Greeting, Carlton Cards, Gibson, Tender Thoughts, and Papyrus. American Greetings also offers its products through internet portals, electronic mobile devices and websites such as, and The company markets its products in various countries including the US, Canada, the UK, Australia and New Zealand among others. American Greetings is headquartered in Cleveland, Ohio, the US.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report's analysis of the company's business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors' business structure and strategies with GlobalData's detailed SWOT analysis. In this, the company's core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report's detailed insight into the company's strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents
Table of Contents 3
List of Tables 4
Section 1 - About the Company 5
American Greetings Corporation - Key Facts 5
American Greetings Corporation - Key Employees 6
American Greetings Corporation - Key Employee Biographies 7
American Greetings Corporation - Major Products and Services 9
American Greetings Corporation - History 10
American Greetings Corporation - Locations And Subsidiaries 12
Head Office 12
Other Locations & Subsidiaries 12
Section 2 - Company Analysis 14
Company Overview 14
American Greetings Corporation - Business Description 14
American Greetings Corporation - Corporate Strategy 15
American Greetings Corporation - SWOT Analysis 16
SWOT Analysis - Overview 16
American Greetings Corporation - Strengths 16
American Greetings Corporation - Weaknesses 17
American Greetings Corporation - Opportunities 18
American Greetings Corporation - Threats 19
American Greetings Corporation - Key Competitors 20
Section 3 - Appendix 21
Methodology 21
About GlobalData 21
Contact Us 21
Disclaimer 21

List of Tables
American Greetings Corporation, Key Facts 5
American Greetings Corporation, Key Employees 6
American Greetings Corporation, Key Employee Biographies 7
American Greetings Corporation, Major Products and Services 9
American Greetings Corporation, History 10
American Greetings Corporation, Subsidiaries 12
American Greetings Corporation, Key Competitors 20

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