American Greetings Corporation (AM) - Strategic SWOT Analysis Review

 Published On: Dec, 2015 |    No of Pages: 22 |  Published By: GlobalData | Format: PDF
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American Greetings Corporation (AM) - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.


- Business description – A detailed description of the company’s operations and business divisions.
- Corporate strategy – GlobalData’s summarization of the company’s business strategy.
- SWOT analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
- Company history – Progression of key events associated with the company.
- Major products and services – A list of major products, services and brands of the company.
- Key competitors – A list of key competitors to the company.
- Key employees – A list of the key executives of the company.
- Executive biographies – A brief summary of the executives’ employment history.
- Key operational heads – A list of personnel heading key departments/functions.
- Important locations and subsidiaries – A list of key locations and subsidiaries of the company, including contact details.


American Greetings Corporation (American Greetings) is greeting cards and other social expression products providing company. It offers greeting cards, gift wrap, party goods, stationery, and giftware. The company offers its greeting cards through various brands such as American Greetings, Recycled Paper Greeting, Carlton Cards, Gibson, Tender Thoughts, Just For You and Papyrus. American Greetings also offers its products through internet portals, electronic mobile devices and websites such as, and American Greetings markets its products in various countries including the US, Canada, the UK and New Zealand among others. American Greetings is headquartered in Cleveland, Ohio, the US.

Reasons to Buy

- Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
- Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
- Understand and respond to your competitors’ business structure and strategies with GlobalData’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
- Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.

Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Table of Contents 2
List of Tables 3
Section 1 - About the Company 4
American Greetings Corporation - Key Facts 4
American Greetings Corporation - Key Employees 5
American Greetings Corporation - Key Employee Biographies 6
American Greetings Corporation - Major Products and Services 8
American Greetings Corporation - History 9
American Greetings Corporation - Company Statement 12
American Greetings Corporation - Locations And Subsidiaries 13
Head Office 13
Other Locations & Subsidiaries 13
Section 2 – Company Analysis 15
American Greetings Corporation - Business Description 15
American Greetings Corporation - SWOT Analysis 16
SWOT Analysis - Overview 16
American Greetings Corporation - Strengths 16
Strength - Improved Performance of North American Product Segment 16
Strength - Distribution Channels 16
Strength - Operational Efficiency 16
American Greetings Corporation - Weaknesses 17
Weakness - Dependence on Limited Customers 17
Weakness - Patent Infringement concerns 17
American Greetings Corporation - Opportunities 18
Opportunity - Global Economic Outlook 18
Opportunity - New Product Launches 18
Opportunity - Growth Prospects: E-Retail 18
American Greetings Corporation - Threats 19
Threat - Stiff Competition 19
Threat - Impact of Technology 19
Threat - Seasonal Demand 19
American Greetings Corporation - Key Competitors 20
American Greetings Corporation, Recent Deals Summary 21
Section 3 – Appendix 22
Methodology 22
About GlobalData 22
Contact Us 22
Disclaimer 22

List of Tables

American Greetings Corporation, Key Facts 4
American Greetings Corporation, Key Employees 5
American Greetings Corporation, Key Employee Biographies 6
American Greetings Corporation, Major Products and Services 8
American Greetings Corporation, History 9
American Greetings Corporation, Subsidiaries 13
American Greetings Corporation, Key Competitors 20
American Greetings Corporation, Recent Deals Summary 21

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