Jun 3,2023 | Personal Care
Coconut oil-based cosmetics are beauty products formulated with coconut oil as a primary ingredient, owing to its numerous skincare and haircare benefits. These products are well-liked by customers looking for natural substitutes to conventional cosmetics because of their moisturising, nourishing, and anti-ageing qualities. The market for coconut oil-based cosmetics includes a range of goods, including makeup removers, hair oils, and creams and lotions for the skin.
The growing consumer awareness about the benefits of natural ingredients in cosmetics is a key factor driving the India coconut oil-based cosmetics market growth. Consumers are becoming increasingly conscious of the potential harmful effects of synthetic chemicals in beauty products and are opting for products with natural ingredients, such as coconut oil. The rising demand for chemical-free beauty products is also propelling the market growth, as more consumers seek safe and effective alternatives to traditional cosmetics.
Social media platforms and celebrity endorsements play a significant role in driving the demand for coconut oil-based cosmetics in India. Beauty influencers and celebrities often promote the use of natural ingredients in personal care and beauty products, leading to increased consumer interest in coconut oil-based cosmetics. Furthermore, the advent of social media platforms, such as Instagram and YouTube, has enabled consumers to easily access product reviews, tutorials, and recommendations, thereby influencing their purchasing decisions, supporting the India coconut oil-based cosmetics market.
Also, the expanding middle-class population in India, is contributing to the India coconut oil-based cosmetics market expansion. This demographic shift has led to higher spending on personal care and beauty products, boosting the demand for coconut oil-based cosmetics. Additionally, the growing penetration of e-commerce platforms and social media is facilitating easier access to these products, further accelerating market growth.
The India coconut oil-based cosmetics market attained a value of INR 10127 crore in 2022. Aided by the rising consumer awareness about the benefits of natural ingredients and the increasing demand for chemical-free beauty products, the market is expected to grow at a CAGR of 6.1% between 2023 and 2028 to reach a value of INR 14293.87 crore by 2028.
The exclusive business market report accessible through Bharatbook looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the India coconut oil-based cosmetics companies. Some of the major key players explored in the report are Dabur India Ltd., Patanjali Ayurved Limited, Beiersdorf AG, Kama Ayurveda Pvt. Ltd., Marico Ltd., Bio Veda Action Research Co., among others.
For more information, please visit India Coconut Oil-Based Cosmetics Market