With aromatherapy products such as candles and liquid reeds presenting the biggest threat to air care in 2016, an increasing level of sophistication characterised the category, with less of a focus on functionality and more of a focus on complementing home décor. Consequently, strong fragrance development was observed in candle air fresheners, such as Glade 2-in-1 range of Blooming Peony & Cherry and Glade French Vanilla made with essential oils, and Air Wick continued to drive growth in liquid...
Air Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Content
AIR CARE IN NEW ZEALAND
Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Air Care by Category: Value 2011-2016 Table 2 Sales of Air Care by Category: % Value Growth 2011-2016 Table 3 Sales of Air Care by Fragrance: Value Ranking 2011-2016 Table 4 NBO Company Shares of Air Care: % Value 2012-2016 Table 5 LBN Brand Shares of Air Care: % Value 2013-2016 Table 6 Forecast Sales of Air Care by Category: Value 2016-2021 Table 7 Forecast Sales of Air Care by Category: % Value Growth 2016-2021 Executive Summary Competitive Retail Environment Inhibits Value Sales Growth Fragrance Drives Development Reckitt Benckiser Continues To Lead Home Care Supermarket Dominance Continues Housing Boom Expected To Drive Growth Key Trends and Developments Rise of "green" Fragrances Convenience Trends Cannibalise Some Categories Dominance of Supermarkets Continues Market Indicators Table 8 Households 2011-2016 Market Data Table 9 Sales of Home Care by Category: Value 2011-2016 Table 10 Sales of Home Care by Category: % Value Growth 2011-2016 Table 11 NBO Company Shares of Home Care: % Value 2012-2016 Table 12 LBN Brand Shares of Home Care: % Value 2013-2016 Table 13 Distribution of Home Care by Format: % Value 2011-2016 Table 14 Distribution of Home Care by Format and Category: % Value 2016 Table 15 Forecast Sales of Home Care by Category: Value 2016-2021 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021 Sources Summary 1 Research Sources