Jeyes achieved success in 2014 by renovating its Bloo brand, introducing new products and increasing its visibility on store shelves. The company should look to pursue this strategy with its other brands, such as Parozone and Kleenoff, which have potential to generate stronger sales given the right investment.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Home Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the marketís major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Content
Strategic Direction Key Facts Summary 1 Jeyes Ltd: Key Facts Summary 2 Jeyes Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 3 Jeyes Ltd: Competitive Position 2014