Amka is expected to continue to focus on offering affordable and good quality products. Within beauty and personal care, it is likely to offer a widening range of products that not only fulfil their main function but are also enriched with appealing natural ingredients designed to nourish and moisturise skin or hair. The company is also set to turn to social media marketing, with Facebook seeing growing popularity in South Africa. The company notably launched a Facebook page for its Shower to Sh...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Beauty and Personal Care market;
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* Use five-year forecasts to assess how the market is predicted to develop.