Athenian Brewery SA in Alcoholic Drinks (Greece)
Published Date: 05 Jun 2017
No of Pages: 2
Pricing: $ 150.00 - Single User


The company will continue to invest heavily in below- and above-the-line marketing activities over the forecast period in order to retain its leadership in beer and cider/perry. Its primary focus will remain Alfa, which was its best-performing beer brand in terms of total volume sales growth in 2016.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
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* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Content


Strategic Direction
Key Facts
Summary 1 Athenian Brewery SA: Key Facts
Summary 2 Athenian Brewery SA: Operational Indicators 2014
Competitive Positioning
Summary 3 Athenian Brewery SA: Competitive Position 2016