The company will continue to invest heavily in below- and above-the-line marketing activities over the forecast period in order to retain its leadership in beer and cider/perry. Its primary focus will remain Alfa, which was its best-performing beer brand in terms of total volume sales growth in 2016.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Alcoholic Drinks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.