Fans are one of the electrical appliances which have become almost indispensable in Indian homes and even offices. Electric fan is a high market penetration product category and is very high in terms of purchase priority amongst durables. The market size of fan in value terms is quite large and it is the largest selling item in the brown goods category. Fan as a product category has no major regional disparities in sale. Much of the sale of organized sector is in the metro, tier I and tier II markets. National brands have built their brand image over a period of time through sustained advertising and a good dealer network.
Moreover, the export of fans from India has grown considerably in the last few years and is a testimony to the quality and development of fan industry in India.
According to India Fan Market Overview, sales volume of fan was growing with a CAGR of approximately 5% over last five years. With the housing sector growing at a rapid rate and the disposable incomes at a high rate, the demand for electric fans continued to grow. But due to involvement of lesser technological inputs and low entry barrier, the market is divided among the organized and unorganized players. Organized sector leads the industry in terms of volume as well as in terms of revenues. The organized fan sector is dominated by national brands like Crompton Greaves, Usha, Orient, Havells, Bajaj and Khaitan. Unorganized sector also has good brands like Almonard, Cinni, Ortem, MIE, Sanyo, Metro, Omega, Indo, Ankur, Mafco, Navya, Royal, Oswin, Libra, Libery, etc.