In order to reach its goal of becoming the leading brand in football in Brazil, adidas is expected to continue investing heavily in marketing. Besides advertising campaigns, the company will continue to focus on sponsorship with local football teams and players from the national team. However, in order to increase its value share in sportswear, adidas will also increase its investments in running, which is already a key category for the company in the country.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Apparel and Footwear market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the marketís major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Content
Strategic Direction Key Facts Summary 1 adidas do Brasil Ltda: Key Facts Competitive Positioning Summary 2 adidas do Brasil Ltda: Competitive Position 2014 Retail Operations Internet Strategy