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Megatrends in Morocco

Megatrends in Morocco

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in Morocco.

Euromonitor's Megatrends in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Megatrends market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

The drivers shaping consumer behaviour
Megatrends
Businesses harness Megatrends to renovate, innovate and disrupt
Digital living
Morocco’s first carpooling app facilitates daily commutes
App use is still relatively low in Morocco
Gaming is popular among Moroccan youth
Consumers are protective of their personal data
Millennials are most likely to actively manage their data settings
Friends and family remain the most trusted source of information
Return to face-to-face activities expected post-pandemic
Experience more
FOD provides a digital and contactless dining experience
Over three quarters of consumers value real world experiences
Gen X are the most likely to want curated or tailored experiences
Online socialising is more common than face-to-face amid pandemic
Travellers prioritise nature and relaxation
Gen X are the most eager to resume face-to-face activities
Middle class reset
Label'Vie expands Carrefour’s discounter banner in Morocco
Over half of Moroccans are bargain-seekers
Baby Boomers buy the fewest items
Repurposing is not yet widespread
Younger consumers are most willing to buy used items
Premiumisation
Nestlé takes control of its premium-positioned Nespresso brand
Consumers are looking for ways to make life simpler
Gen X are the most individualistic cohort
Most Moroccans are confident in their long-term investments
Consumers seek a combination of quality and value
Shifting market frontiers
Wafacash offers new app for instant cash transfers to and from Morocco
Moroccans continue to see an influx of international products
Gen X are the most open to experiencing new cultures
Baby Boomers are the most focused on supporting local business
Shopping reinvented
Chari launches app aimed at helping informal retailers to digitalise
Moroccans are engaging more with brands on social media
Over a third of Millennials shop from social media platforms
Sustainable living
Morocco launches region’s first floating solar energy plant
Giving to those in need is important to Moroccans
Reducing plastics use and food waste are top environmental concerns
Wellness
Centrale Danone launches functional dairy products at affordable prices
Moroccans seek healthier ingredients in food and drink
Millennials are the most physically active cohort
Massage is the most common antidote to stress
Moroccans lag behind global peers in health tech
Consumers are cautious about health and safety amid pandemic

Report Title: Megatrends in Morocco


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