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Search Engine Marketing Market - Global Outlook and Forecast 2022-2028

Search Engine Marketing Market - Global Outlook and Forecast 2022-2028

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings
This report contains market size and forecasts of Search Engine Marketing in Global, including the following market information:

Global Search Engine Marketing Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Search Engine Marketing market was valued at million in 2021 and is projected to reach US$ million by 2028, at a CAGR of % during the forecast period.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Pay-per-click Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Search Engine Marketing include Google, Bing, Baidu, Yahoo!, Sogou, Yandex, Naver, Seznam and DuckDuckGo, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Search Engine Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:
Global Search Engine Marketing Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Search Engine Marketing Market Segment Percentages, by Type, 2021 (%)
Pay-per-click
Cost Per Impression
Search Analytics
Web Analytics
Global Search Engine Marketing Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Search Engine Marketing Market Segment Percentages, by Application, 2021 (%)
Mobile
PC
Global Search Engine Marketing Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Search Engine Marketing Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa

Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Search Engine Marketing revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Search Engine Marketing revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
Bing
Baidu
Yahoo!
Sogou
Yandex
Naver
Seznam
DuckDuckGo
Alibaba
360
Table of Contents

1 Introduction to Research & Analysis Reports
1.1 Search Engine Marketing Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Search Engine Marketing Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Search Engine Marketing Overall Market Size
2.1 Global Search Engine Marketing Market Size: 2021 VS 2028
2.2 Global Search Engine Marketing Market Size, Prospects & Forecasts: 2017-2028
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Search Engine Marketing Players in Global Market
3.2 Top Global Search Engine Marketing Companies Ranked by Revenue
3.3 Global Search Engine Marketing Revenue by Companies
3.4 Top 3 and Top 5 Search Engine Marketing Companies in Global Market, by Revenue in 2021
3.5 Global Companies Search Engine Marketing Product Type
3.6 Tier 1, Tier 2 and Tier 3 Search Engine Marketing Players in Global Market
3.6.1 List of Global Tier 1 Search Engine Marketing Companies
3.6.2 List of Global Tier 2 and Tier 3 Search Engine Marketing Companies
4 Market Sights by Product
4.1 Overview
4.1.1 by Type - Global Search Engine Marketing Market Size Markets, 2021 & 2028
4.1.2 Pay-per-click
4.1.3 Cost Per Impression
4.1.4 Search Analytics
4.1.5 Web Analytics
4.2 By Type - Global Search Engine Marketing Revenue & Forecasts
4.2.1 By Type - Global Search Engine Marketing Revenue, 2017-2022
4.2.2 By Type - Global Search Engine Marketing Revenue, 2023-2028
4.2.3 By Type - Global Search Engine Marketing Revenue Market Share, 2017-2028
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Search Engine Marketing Market Size, 2021 & 2028
5.1.2 Mobile
5.1.3 PC
5.2 By Application - Global Search Engine Marketing Revenue & Forecasts
5.2.1 By Application - Global Search Engine Marketing Revenue, 2017-2022
5.2.2 By Application - Global Search Engine Marketing Revenue, 2023-2028
5.2.3 By Application - Global Search Engine Marketing Revenue Market Share, 2017-2028
6 Sights by Region
6.1 By Region - Global Search Engine Marketing Market Size, 2021 & 2028
6.2 By Region - Global Search Engine Marketing Revenue & Forecasts
6.2.1 By Region - Global Search Engine Marketing Revenue, 2017-2022
6.2.2 By Region - Global Search Engine Marketing Revenue, 2023-2028
6.2.3 By Region - Global Search Engine Marketing Revenue Market Share, 2017-2028
6.3 North America
6.3.1 By Country - North America Search Engine Marketing Revenue, 2017-2028
6.3.2 US Search Engine Marketing Market Size, 2017-2028
6.3.3 Canada Search Engine Marketing Market Size, 2017-2028
6.3.4 Mexico Search Engine Marketing Market Size, 2017-2028
6.4 Europe
6.4.1 By Country - Europe Search Engine Marketing Revenue, 2017-2028
6.4.2 Germany Search Engine Marketing Market Size, 2017-2028
6.4.3 France Search Engine Marketing Market Size, 2017-2028
6.4.4 U.K. Search Engine Marketing Market Size, 2017-2028
6.4.5 Italy Search Engine Marketing Market Size, 2017-2028
6.4.6 Russia Search Engine Marketing Market Size, 2017-2028
6.4.7 Nordic Countries Search Engine Marketing Market Size, 2017-2028
6.4.8 Benelux Search Engine Marketing Market Size, 2017-2028
6.5 Asia
6.5.1 By Region - Asia Search Engine Marketing Revenue, 2017-2028
6.5.2 China Search Engine Marketing Market Size, 2017-2028
6.5.3 Japan Search Engine Marketing Market Size, 2017-2028
6.5.4 South Korea Search Engine Marketing Market Size, 2017-2028
6.5.5 Southeast Asia Search Engine Marketing Market Size, 2017-2028
6.5.6 India Search Engine Marketing Market Size, 2017-2028
6.6 South America
6.6.1 By Country - South America Search Engine Marketing Revenue, 2017-2028
6.6.2 Brazil Search Engine Marketing Market Size, 2017-2028
6.6.3 Argentina Search Engine Marketing Market Size, 2017-2028
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Search Engine Marketing Revenue, 2017-2028
6.7.2 Turkey Search Engine Marketing Market Size, 2017-2028
6.7.3 Israel Search Engine Marketing Market Size, 2017-2028
6.7.4 Saudi Arabia Search Engine Marketing Market Size, 2017-2028
6.7.5 UAE Search Engine Marketing Market Size, 2017-2028
7 Players Profiles
7.1 Google
7.1.1 Google Corporate Summary
7.1.2 Google Business Overview
7.1.3 Google Search Engine Marketing Major Product Offerings
7.1.4 Google Search Engine Marketing Revenue in Global Market (2017-2022)
7.1.5 Google Key News
7.2 Bing
7.2.1 Bing Corporate Summary
7.2.2 Bing Business Overview
7.2.3 Bing Search Engine Marketing Major Product Offerings
7.2.4 Bing Search Engine Marketing Revenue in Global Market (2017-2022)
7.2.5 Bing Key News
7.3 Baidu
7.3.1 Baidu Corporate Summary
7.3.2 Baidu Business Overview
7.3.3 Baidu Search Engine Marketing Major Product Offerings
7.3.4 Baidu Search Engine Marketing Revenue in Global Market (2017-2022)
7.3.5 Baidu Key News
7.4 Yahoo!
7.4.1 Yahoo! Corporate Summary
7.4.2 Yahoo! Business Overview
7.4.3 Yahoo! Search Engine Marketing Major Product Offerings
7.4.4 Yahoo! Search Engine Marketing Revenue in Global Market (2017-2022)
7.4.5 Yahoo! Key News
7.5 Sogou
7.5.1 Sogou Corporate Summary
7.5.2 Sogou Business Overview
7.5.3 Sogou Search Engine Marketing Major Product Offerings
7.5.4 Sogou Search Engine Marketing Revenue in Global Market (2017-2022)
7.5.5 Sogou Key News
7.6 Yandex
7.6.1 Yandex Corporate Summary
7.6.2 Yandex Business Overview
7.6.3 Yandex Search Engine Marketing Major Product Offerings
7.6.4 Yandex Search Engine Marketing Revenue in Global Market (2017-2022)
7.6.5 Yandex Key News
7.7 Naver
7.7.1 Naver Corporate Summary
7.7.2 Naver Business Overview
7.7.3 Naver Search Engine Marketing Major Product Offerings
7.7.4 Naver Search Engine Marketing Revenue in Global Market (2017-2022)
7.7.5 Naver Key News
7.8 Seznam
7.8.1 Seznam Corporate Summary
7.8.2 Seznam Business Overview
7.8.3 Seznam Search Engine Marketing Major Product Offerings
7.8.4 Seznam Search Engine Marketing Revenue in Global Market (2017-2022)
7.8.5 Seznam Key News
7.9 DuckDuckGo
7.9.1 DuckDuckGo Corporate Summary
7.9.2 DuckDuckGo Business Overview
7.9.3 DuckDuckGo Search Engine Marketing Major Product Offerings
7.9.4 DuckDuckGo Search Engine Marketing Revenue in Global Market (2017-2022)
7.9.5 DuckDuckGo Key News
7.10 Alibaba
7.10.1 Alibaba Corporate Summary
7.10.2 Alibaba Business Overview
7.10.3 Alibaba Search Engine Marketing Major Product Offerings
7.10.4 Alibaba Search Engine Marketing Revenue in Global Market (2017-2022)
7.10.5 Alibaba Key News
7.11 360
7.11.1 360 Corporate Summary
7.11.2 360 Business Overview
7.11.3 360 Search Engine Marketing Major Product Offerings
7.11.4 360 Search Engine Marketing Revenue in Global Market (2017-2022)
7.11.5 360 Key News
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer

List of Tables
Table 1. Search Engine Marketing Market Opportunities & Trends in Global Market
Table 2. Search Engine Marketing Market Drivers in Global Market
Table 3. Search Engine Marketing Market Restraints in Global Market
Table 4. Key Players of Search Engine Marketing in Global Market
Table 5. Top Search Engine Marketing Players in Global Market, Ranking by Revenue (2021)
Table 6. Global Search Engine Marketing Revenue by Companies, (US$, Mn), 2017-2022
Table 7. Global Search Engine Marketing Revenue Share by Companies, 2017-2022
Table 8. Global Companies Search Engine Marketing Product Type
Table 9. List of Global Tier 1 Search Engine Marketing Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Search Engine Marketing Companies, Revenue (US$, Mn) in 2021 and Market Share
Table 11. By Type – Global Search Engine Marketing Revenue, (US$, Mn), 2021 & 2028
Table 12. By Type - Search Engine Marketing Revenue in Global (US$, Mn), 2017-2022
Table 13. By Type - Search Engine Marketing Revenue in Global (US$, Mn), 2023-2028
Table 14. By Application – Global Search Engine Marketing Revenue, (US$, Mn), 2021 & 2028
Table 15. By Application - Search Engine Marketing Revenue in Global (US$, Mn), 2017-2022
Table 16. By Application - Search Engine Marketing Revenue in Global (US$, Mn), 2023-2028
Table 17. By Region – Global Search Engine Marketing Revenue, (US$, Mn), 2021 & 2028
Table 18. By Region - Global Search Engine Marketing Revenue (US$, Mn), 2017-2022
Table 19. By Region - Global Search Engine Marketing Revenue (US$, Mn), 2023-2028
Table 20. By Country - North America Search Engine Marketing Revenue, (US$, Mn), 2017-2022
Table 21. By Country - North America Search Engine Marketing Revenue, (US$, Mn), 2023-2028
Table 22. By Country - Europe Search Engine Marketing Revenue, (US$, Mn), 2017-2022
Table 23. By Country - Europe Search Engine Marketing Revenue, (US$, Mn), 2023-2028
Table 24. By Region - Asia Search Engine Marketing Revenue, (US$, Mn), 2017-2022
Table 25. By Region - Asia Search Engine Marketing Revenue, (US$, Mn), 2023-2028
Table 26. By Country - South America Search Engine Marketing Revenue, (US$, Mn), 2017-2022
Table 27. By Country - South America Search Engine Marketing Revenue, (US$, Mn), 2023-2028
Table 28. By Country - Middle East & Africa Search Engine Marketing Revenue, (US$, Mn), 2017-2022
Table 29. By Country - Middle East & Africa Search Engine Marketing Revenue, (US$, Mn), 2023-2028
Table 30. Google Corporate Summary
Table 31. Google Search Engine Marketing Product Offerings
Table 32. Google Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 33. Bing Corporate Summary
Table 34. Bing Search Engine Marketing Product Offerings
Table 35. Bing Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 36. Baidu Corporate Summary
Table 37. Baidu Search Engine Marketing Product Offerings
Table 38. Baidu Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 39. Yahoo! Corporate Summary
Table 40. Yahoo! Search Engine Marketing Product Offerings
Table 41. Yahoo! Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 42. Sogou Corporate Summary
Table 43. Sogou Search Engine Marketing Product Offerings
Table 44. Sogou Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 45. Yandex Corporate Summary
Table 46. Yandex Search Engine Marketing Product Offerings
Table 47. Yandex Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 48. Naver Corporate Summary
Table 49. Naver Search Engine Marketing Product Offerings
Table 50. Naver Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 51. Seznam Corporate Summary
Table 52. Seznam Search Engine Marketing Product Offerings
Table 53. Seznam Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 54. DuckDuckGo Corporate Summary
Table 55. DuckDuckGo Search Engine Marketing Product Offerings
Table 56. DuckDuckGo Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 57. Alibaba Corporate Summary
Table 58. Alibaba Search Engine Marketing Product Offerings
Table 59. Alibaba Search Engine Marketing Revenue (US$, Mn), (2017-2022)
Table 60. 360 Corporate Summary
Table 61. 360 Search Engine Marketing Product Offerings
Table 62. 360 Search Engine Marketing Revenue (US$, Mn), (2017-2022)

List of Figures
Figure 1. Search Engine Marketing Segment by Type in 2021
Figure 2. Search Engine Marketing Segment by Application in 2021
Figure 3. Global Search Engine Marketing Market Overview: 2021
Figure 4. Key Caveats
Figure 5. Global Search Engine Marketing Market Size: 2021 VS 2028 (US$, Mn)
Figure 6. Global Search Engine Marketing Revenue, 2017-2028 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Search Engine Marketing Revenue in 2021
Figure 8. By Type - Global Search Engine Marketing Revenue Market Share, 2017-2028
Figure 9. By Application - Global Search Engine Marketing Revenue Market Share, 2017-2028
Figure 10. By Region - Global Search Engine Marketing Revenue Market Share, 2017-2028
Figure 11. By Country - North America Search Engine Marketing Revenue Market Share, 2017-2028
Figure 12. US Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 13. Canada Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 14. Mexico Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 15. By Country - Europe Search Engine Marketing Revenue Market Share, 2017-2028
Figure 16. Germany Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 17. France Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 18. U.K. Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 19. Italy Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 20. Russia Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 21. Nordic Countries Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 22. Benelux Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 23. By Region - Asia Search Engine Marketing Revenue Market Share, 2017-2028
Figure 24. China Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 25. Japan Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 26. South Korea Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 27. Southeast Asia Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 28. India Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 29. By Country - South America Search Engine Marketing Revenue Market Share, 2017-2028
Figure 30. Brazil Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 31. Argentina Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 32. By Country - Middle East & Africa Search Engine Marketing Revenue Market Share, 2017-2028
Figure 33. Turkey Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 34. Israel Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 35. Saudi Arabia Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 36. UAE Search Engine Marketing Revenue, (US$, Mn), 2017-2028
Figure 37. Google Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 38. Bing Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 39. Baidu Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 40. Yahoo! Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 41. Sogou Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 42. Yandex Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 43. Naver Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 44. Seznam Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 45. DuckDuckGo Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 46. Alibaba Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)
Figure 47. 360 Search Engine Marketing Revenue Year Over Year Growth (US$, Mn) & (2017-2022)

Report Title: Search Engine Marketing Market - Global Outlook and Forecast 2022-2028


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