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Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026

Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: Market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.

Key Highlights

- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
- The global digital advertising market had total revenues of $468.0 billion in 2021, representing a compound annual growth rate (CAGR) of 14% between 2016 and 2021.
- The mobile segment was the market's most lucrative in 2021, with total revenues of $331.2 billion, equivalent to 70.8% of the market's overall value.
- The digital advertising market achieved very strong growth in 2021, supported by delayed marketing spends, traditional seasonal uplift, the rollout of COVID-19 vaccines and the recovery of the economy.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising Market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising Market
- Leading company profiles reveal details of key digital advertising Market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising Market with five year forecasts

Reasons to Buy

- What was the size of the global digital advertising Market by value in 2021?
- What will be the size of the global digital advertising Market in 2026?
- What factors are affecting the strength of competition in the global digital advertising Market?
- How has the Market performed over the last five years?
- What are the main segments that make up the global digital advertising Market?

Table of Contents

1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Digital Advertising
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Digital Advertising in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Digital Advertising in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Digital Advertising in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Digital Advertising in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Digital Advertising in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Digital Advertising in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Digital Advertising in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Digital Advertising in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Digital Advertising in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Digital Advertising in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Digital Advertising in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Digital Advertising in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Digital Advertising in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Company Profiles
30.1. Amazon.com, Inc.
30.2. Baidu, Inc.
30.3. Naver Corp
30.4. Rakuten Group Inc
30.5. Alibaba Group Holding Limited
30.6. Tencent Holdings Limited
30.7. Beijing ByteDance Technology Co Ltd
30.8. Alphabet Inc
30.9. Meta Platforms, Inc.
30.10. Microsoft Corporation
31 Appendix
31.1. Methodology
31.2. About MarketLine

List of Tables
Table 1: Global digital advertising market value: $ billion, 2017-21
Table 2: Global digital advertising market category segmentation: % share, by value, 2017-2021
Table 3: Global digital advertising market category segmentation: $ billion, 2017-2021
Table 4: Global digital advertising market geography segmentation: $ billion, 2021
Table 5: Global digital advertising market value forecast: $ billion, 2021-26
Table 6: Global size of population (million), 2017-21
Table 7: Global gdp (constant 2005 prices, $ billion), 2017-21
Table 8: Global gdp (current prices, $ billion), 2017-21
Table 9: Global inflation, 2017-21
Table 10: Global consumer price index (absolute), 2017-21
Table 11: Global exchange rate, 2017-21
Table 12: Asia-Pacific digital advertising market value: $ billion, 2017-21
Table 13: Asia-Pacific digital advertising market category segmentation: % share, by value, 2017-2021
Table 14: Asia-Pacific digital advertising market category segmentation: $ billion, 2017-2021
Table 15: Asia-Pacific digital advertising market geography segmentation: $ billion, 2021
Table 16: Asia-Pacific digital advertising market value forecast: $ billion, 2021-26
Table 17: Europe digital advertising market value: $ billion, 2017-21
Table 18: Europe digital advertising market category segmentation: % share, by value, 2017-2021
Table 19: Europe digital advertising market category segmentation: $ billion, 2017-2021
Table 20: Europe digital advertising market geography segmentation: $ billion, 2021
Table 21: Europe digital advertising market value forecast: $ billion, 2021-26
Table 22: Europe size of population (million), 2017-21
Table 23: Europe gdp (constant 2005 prices, $ billion), 2017-21
Table 24: Europe gdp (current prices, $ billion), 2017-21
Table 25: Europe inflation, 2017-21
Table 26: Europe consumer price index (absolute), 2017-21
Table 27: Europe exchange rate, 2017-21
Table 28: France digital advertising market value: $ million, 2017-21
Table 29: France digital advertising market category segmentation: % share, by value, 2017-2021
Table 30: France digital advertising market category segmentation: $ million, 2017-2021
Table 31: France digital advertising market geography segmentation: $ million, 2021
Table 32: France digital advertising market value forecast: $ million, 2021-26
Table 33: France size of population (million), 2017-21
Table 34: France gdp (constant 2005 prices, $ billion), 2017-21
Table 35: France gdp (current prices, $ billion), 2017-21
Table 36: France inflation, 2017-21
Table 37: France consumer price index (absolute), 2017-21
Table 38: France exchange rate, 2017-21
Table 39: Germany digital advertising market value: $ billion, 2017-21
Table 40: Germany digital advertising market category segmentation: % share, by value, 2017-2021
Table 41: Germany digital advertising market category segmentation: $ billion, 2017-2021
Table 42: Germany digital advertising market geography segmentation: $ billion, 2021
Table 43: Germany digital advertising market value forecast: $ billion, 2021-26
Table 44: Germany size of population (million), 2017-21
Table 45: Germany gdp (constant 2005 prices, $ billion), 2017-21
Table 46: Germany gdp (current prices, $ billion), 2017-21
Table 47: Germany inflation, 2017-21
Table 48: Germany consumer price index (absolute), 2017-21
Table 49: Germany exchange rate, 2017-21
Table 50: Italy digital advertising market value: $ million, 2017-21
Table 51: Italy digital advertising market category segmentation: % share, by value, 2017-2021
Table 52: Italy digital advertising market category segmentation: $ million, 2017-2021
Table 53: Italy digital advertising market geography segmentation: $ million, 2021
Table 54: Italy digital advertising market value forecast: $ million, 2021-26
Table 55: Italy size of population (million), 2017-21
Table 56: Italy gdp (constant 2005 prices, $ billion), 2017-21
Table 57: Italy gdp (current prices, $ billion), 2017-21
Table 58: Italy inflation, 2017-21
Table 59: Italy consumer price index (absolute), 2017-21
Table 60: Italy exchange rate, 2017-21
Table 61: Japan digital advertising market value: $ billion, 2017-21
Table 62: Japan digital advertising market category segmentation: % share, by value, 2017-2021
Table 63: Japan digital advertising market category segmentation: $ billion, 2017-2021
Table 64: Japan digital advertising market geography segmentation: $ billion, 2021
Table 65: Japan digital advertising market value forecast: $ billion, 2021-26
Table 66: Japan size of population (million), 2017-21
Table 67: Japan gdp (constant 2005 prices, $ billion), 2017-21
Table 68: Japan gdp (current prices, $ billion), 2017-21
Table 69: Japan inflation, 2017-21
Table 70: Japan consumer price index (absolute), 2017-21

List of Figures
Figure 1: Global digital advertising market value: $ billion, 2017-21
Figure 2: Global digital advertising market category segmentation: $ billion, 2017-2021
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2021
Figure 4: Global digital advertising market value forecast: $ billion, 2021-26
Figure 5: Forces driving competition in the global digital advertising market, 2021
Figure 6: Drivers of buyer power in the global digital advertising market, 2021
Figure 7: Drivers of supplier power in the global digital advertising market, 2021
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2021
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2021
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2021
Figure 11: Asia-Pacific digital advertising market value: $ billion, 2017-21
Figure 12: Asia-Pacific digital advertising market category segmentation: $ billion, 2017-2021
Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2021
Figure 14: Asia-Pacific digital advertising market value forecast: $ billion, 2021-26
Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2021
Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2021
Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2021
Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2021
Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2021
Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2021
Figure 21: Europe digital advertising market value: $ billion, 2017-21
Figure 22: Europe digital advertising market category segmentation: $ billion, 2017-2021
Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2021
Figure 24: Europe digital advertising market value forecast: $ billion, 2021-26
Figure 25: Forces driving competition in the digital advertising market in Europe, 2021
Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2021
Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2021
Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2021
Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2021
Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2021
Figure 31: France digital advertising market value: $ million, 2017-21
Figure 32: France digital advertising market category segmentation: $ million, 2017-2021
Figure 33: France digital advertising market geography segmentation: % share, by value, 2021
Figure 34: France digital advertising market value forecast: $ million, 2021-26
Figure 35: Forces driving competition in the digital advertising market in France, 2021
Figure 36: Drivers of buyer power in the digital advertising market in France, 2021
Figure 37: Drivers of supplier power in the digital advertising market in France, 2021
Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2021
Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2021
Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2021
Figure 41: Germany digital advertising market value: $ billion, 2017-21
Figure 42: Germany digital advertising market category segmentation: $ billion, 2017-2021
Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2021
Figure 44: Germany digital advertising market value forecast: $ billion, 2021-26
Figure 45: Forces driving competition in the digital advertising market in Germany, 2021
Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2021
Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2021
Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2021
Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2021
Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2021
Figure 51: Italy digital advertising market value: $ million, 2017-21
Figure 52: Italy digital advertising market category segmentation: $ million, 2017-2021
Figure 53: Italy digital advertising market geography segmentation: % share, by value, 2021
Figure 54: Italy digital advertising market value forecast: $ million, 2021-26
Figure 55: Forces driving competition in the digital advertising market in Italy, 2021
Figure 56: Drivers of buyer power in the digital advertising market in Italy, 2021
Figure 57: Drivers of supplier power in the digital advertising market in Italy, 2021
Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2021
Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2021
Figure 60: Drivers of degree of rivalry in the digital advertising market in Italy, 2021
Figure 61: Japan digital advertising market value: $ billion, 2017-21
Figure 62: Japan digital advertising market category segmentation: $ billion, 2017-2021
Figure 63: Japan digital advertising market geography segmentation: % share, by value, 2021
Figure 64: Japan digital advertising market value forecast: $ billion, 2021-26
Figure 65: Forces driving competition in the digital advertising market in Japan, 2021
Figure 66: Drivers of buyer power in the digital advertising market in Japan, 2021
Figure 67: Drivers of supplier power in the digital advertising market in Japan, 2021
Figure 68: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2021
Figure 69: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2021
Figure 70: Drivers of degree of rivalry in the digital advertising market in Japan, 2021

Report Title: Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026


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