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Energy Drinks in Egypt

Energy Drinks in Egypt

2021 saw no more than marginal growth in retail volume sales of energy drinks. While middle- and high-income consumers remain the main driver of growth in off-trade volume sales of energy drinks, demand is widening as more affordable brands are launched. In early 2020, a new energy drink brand Egypt called Sting was introduced. This new PepsiCo brand is positioned as a more affordable product with the aim of reaching a wider consumer base and raising awareness of products in energy drinks in the...

Euromonitor International's Energy Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Reduced Sugar Energy Drinks, Regular Energy Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Energy Drinks in Egypt

List Of Contents And Tables

ENERGY DRINKS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
PepsiCo’s Sting has quickly established itself as the main rival to leader Red Bull
Red Bull continues to widen its product offer
Supermarkets dominate distribution, reflecting an affluent urban consumer base
PROSPECTS AND OPPORTUNITIES
Local production will help to spur growth by making energy drinks more affordable
Online marketing will continue to grow in importance
Westernisation will continue to boost demand, but health and wellness trend is a threat
CATEGORY DATA
Table 1 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 2 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
SOFT DRINKS IN EGYPT
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for soft drinks?
MARKET DATA
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Egypt
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Energy Drinks in Egypt


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