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Fresh Food in Morocco

Fresh Food in Morocco

Morocco has shown resilience when it comes to confronting the COVID-19 pandemic. This included the launching of different strategic plans, including the new agricultural strategic plan entitled “Green Generation 2020-2030”. The plan aims to support agricultural projects by providing assistance to them and by launching digital agricultural services. Agriculture forms an important part of the local economy and as such the government is embracing new digital technologies as it strives to improve it...

Euromonitor International's Fresh Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2017-2021, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2026 illustrate how the market is set to change.


Product coverage:
Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fresh Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Fresh Food in Morocco

List Of Contents And Tables

FRESH FOOD IN MOROCCO
EXECUTIVE SUMMARY
Fresh food in 2021: The big picture
2021 key trends
Retailing developments
What next for fresh food?
MARKET DATA
Table 1 Total Sales of Fresh Food by Category: Total Volume 2016-2021
Table 2 Total Sales of Fresh Food by Category: % Total Volume Growth 2016-2021
Table 3 Retail Sales of Fresh Food by Category: Volume 2016-2021
Table 4 Retail Sales of Fresh Food by Category: % Volume Growth 2016-2021
Table 5 Retail Sales of Fresh Food by Category: Value 2016-2021
Table 6 Retail Sales of Fresh Food by Category: % Value Growth 2016-2021
Table 7 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2016-2021
Table 8 Retail Distribution of Fresh Food by Format: % Volume 2016-2021
Table 9 Forecast Total Sales of Fresh Food by Category: Total Volume 2021-2026
Table 10 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2021-2026
Table 11 Forecast Retail Sales of Fresh Food by Category: Volume 2021-2026
Table 12 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2021-2026
Table 13 Forecast Retail Sales of Fresh Food by Category: Value 2021-2026
Table 14 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MEAT IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of foodservice outlets provides a boost to fresh meat
Price rises seen across meat
PROSPECTS AND OPPORTUNITIES
The rising cost of meat could hit demand
New slaughterhouses being built to meet demand, but is demand set to shrink?
Summary 2 Major Processors of Meat 2021
CATEGORY DATA
Table 15 Total Sales of Meat by Category: Total Volume 2016-2021
Table 16 Total Sales of Meat by Category: % Total Volume Growth 2016-2021
Table 17 Retail Sales of Meat by Category: Volume 2016-2021
Table 18 Retail Sales of Meat by Category: % Volume Growth 2016-2021
Table 19 Retail Sales of Meat by Category: Value 2016-2021
Table 20 Retail Sales of Meat by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2016-2021
Table 22 Forecast Sales of Meat by Category: Total Volume 2021-2026
Table 23 Forecast Sales of Meat by Category: % Total Volume Growth 2021-2026
Table 24 Forecast Retail Sales of Meat by Category: Volume 2021-2026
Table 25 Forecast Retail Sales of Meat by Category: % Volume Growth 2021-2026
Table 26 Forecast Retail Sales of Meat by Category: Value 2021-2026
Table 27 Forecast Retail Sales of Meat by Category: % Value Growth 2021-2026
FISH AND SEAFOOD IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
National consumption of fish and seafood is increasing in Morocco
High cost of fish and seafood limits demand
PROSPECTS AND OPPORTUNITIES
Fish and seafood set to benefit from further investment over the forecast period
The Halieutis Plan set to play an important role in the growth of fish and seafood in Morocco
Summary 3 Major Processors of Fish and Seafood 2021
CATEGORY DATA
Table 28 Total Sales of Fish and Seafood by Category: Total Volume 2016-2021
Table 29 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2016-2021
Table 30 Retail Sales of Fish and Seafood by Category: Volume 2016-2021
Table 31 Retail Sales of Fish and Seafood by Category: % Volume Growth 2016-2021
Table 32 Retail Sales of Fish and Seafood by Category: Value 2016-2021
Table 33 Retail Sales of Fish and Seafood by Category: % Value Growth 2016-2021
Table 34 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2016-2021
Table 35 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2021-2026
Table 36 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2021-2026
Table 37 Forecast Retail Sales of Fish and Seafood by Category: Volume 2021-2026
Table 38 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2021-2026
Table 39 Forecast Retail Sales of Fish and Seafood by Category: Value 2021-2026
Table 40 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2021-2026
PULSES IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
The decrease in purchasing power favours the demand for pulses
Beans and lentils retain popularity as affordable ingredients in local dishes
PROSPECTS AND OPPORTUNITIES
Pulses set for continued growth over the forecast period
Morocco investing in a more sustainable future
Summary 10 Major Processors of Pulses 2021
CATEGORY DATA
Table 119 Total Sales of Pulses by Category: Total Volume 2016-2021
Table 120 Total Sales of Pulses by Category: % Total Volume Growth 2016-2021
Table 121 Retail Sales of Pulses by Category: Volume 2016-2021
Table 122 Retail Sales of Pulses by Category: % Volume Growth 2016-2021
Table 123 Retail Sales of Pulses by Category: Value 2016-2021
Table 124 Retail Sales of Pulses by Category: % Value Growth 2016-2021
Table 125 Retail Sales of Pulses by Packaged vs Unpackaged: % Volume 2016-2021
Table 126 Forecast Total Sales of Pulses by Category: Total Volume 2021-2026
Table 127 Forecast Total Sales of Pulses by Category: % Total Volume Growth 2021-2026
Table 128 Forecast Retail Sales of Pulses by Category: Volume 2021-2026
Table 129 Forecast Retail Sales of Pulses by Category: % Volume Growth 2021-2026
Table 130 Forecast Retail Sales of Pulses by Category: Value 2021-2026
Table 131 Forecast Retail Sales of Pulses by Category: % Value Growth 2021-2026
VEGETABLES IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
The supply of vegetables remains steady despite challenges
Price rises and economic pressures limit stronger growth in vegetables
PROSPECTS AND OPPORTUNITIES
Positive performance for vegetables over the forecast period
Azura gains “carbon neutral” status in Morocco
Summary 4 Major Processors of Vegetables 2021
CATEGORY DATA
Table 41 Total Sales of Vegetables by Category: Total Volume 2016-2021
Table 42 Total Sales of Vegetables by Category: % Total Volume Growth 2016-2021
Table 43 Retail Sales of Vegetables by Category: Volume 2016-2021
Table 44 Retail Sales of Vegetables by Category: % Volume Growth 2016-2021
Table 45 Retail Sales of Vegetables by Category: Value 2016-2021
Table 46 Retail Sales of Vegetables by Category: % Value Growth 2016-2021
Table 47 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2016-2021
Table 48 Forecast Total Sales of Vegetables by Category: Total Volume 2021-2026
Table 49 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2021-2026
Table 50 Forecast Retail Sales of Vegetables by Category: Volume 2021-2026
Table 51 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2021-2026
Table 52 Forecast Retail Sales of Vegetables by Category: Value 2021-2026
Table 53 Forecast Retail Sales of Vegetables by Category: % Value Growth 2021-2026
STARCHY ROOTS IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Moroccan potatoes gaining attention thanks to improving quality
Sweet potatoes benefit from publicised health benefits
PROSPECTS AND OPPORTUNITIES
Popularity, high demand and good production will continue favouring the growth of potatoes in the Moroccan market
Sweet potatoes likely to attract investors thanks to rising demand
Summary 5 Major Processors of Starchy Roots 2021
CATEGORY DATA
Table 54 Total Sales of Starchy Roots by Category: Total Volume 2016-2021
Table 55 Total Sales of Starchy Roots by Category: % Total Volume Growth 2016-2021
Table 56 Retail Sales of Starchy Roots by Category: Volume 2016-2021
Table 57 Retail Sales of Starchy Roots by Category: % Volume Growth 2016-2021
Table 58 Retail Sales of Starchy Roots by Category: Value 2016-2021
Table 59 Retail Sales of Starchy Roots by Category: % Value Growth 2016-2021
Table 60 Retail Sales of Starchy Roots by Packaged vs Unpackaged: % Volume 2016-2021
Table 61 Forecast Total Sales of Starchy Roots by Category: Total Volume 2021-2026
Table 62 Forecast Total Sales of Starchy Roots by Category: % Total Volume Growth 2021-2026
Table 63 Forecast Retail Sales of Starchy Roots by Category: Volume 2021-2026
Table 64 Forecast Retail Sales of Starchy Roots by Category: % Volume Growth 2021-2026
Table 65 Forecast Retail Sales of Starchy Roots by Category: Value 2021-2026
Table 66 Forecast Retail Sales of Starchy Roots by Category: % Value Growth 2021-2026
FRUITS IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Supply of fruits maintained thanks to government intervention
Unit prices rise due to the impact of COVID-19
PROSPECTS AND OPPORTUNITIES
Berries bursting with potential
Modernisation of wholesale markets should benefit fresh fruits, but packaged options on the rise due to hygiene concerns
Summary 6 Major Processors of Fruits 2021
CATEGORY DATA
Table 67 Total Sales of Fruits by Category: Total Volume 2016-2021
Table 68 Total Sales of Fruits by Category: % Total Volume Growth 2016-2021
Table 69 Retail Sales of Fruits by Category: Volume 2016-2021
Table 70 Retail Sales of Fruits by Category: % Volume Growth 2016-2021
Table 71 Retail Sales of Fruits by Category: Value 2016-2021
Table 72 Retail Sales of Fruits by Category: % Value Growth 2016-2021
Table 73 Retail Sales of Fruits by Packaged vs Unpackaged: % Volume 2016-2021
Table 74 Forecast Total Sales of Fruits by Category: Total Volume 2021-2026
Table 75 Forecast Total Sales of Fruits by Category: % Total Volume Growth 2021-2026
Table 76 Forecast Retail Sales of Fruits by Category: Volume 2021-2026
Table 77 Forecast Retail Sales of Fruits by Category: % Volume Growth 2021-2026
Table 78 Forecast Retail Sales of Fruits by Category: Value 2021-2026
Table 79 Forecast Retail Sales of Fruits by Category: % Value Growth 2021-2026
NUTS IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Surplus supply ensures demand for nuts is met
COVID-19 measures impede the growth of nuts in Morocco
PROSPECTS AND OPPORTUNITIES
Potential seen in making nuts a more regular part of the local diet
Morocco focused on growing more nuts
Summary 7 Major Processors of Nuts 2021
CATEGORY DATA
Table 80 Total Sales of Nuts by Category: Total Volume 2016-2021
Table 81 Total Sales of Nuts by Category: % Total Volume Growth 2016-2021
Table 82 Retail Sales of Nuts by Category: Volume 2016-2021
Table 83 Retail Sales of Nuts by Category: % Volume Growth 2016-2021
Table 84 Retail Sales of Nuts by Category: Value 2016-2021
Table 85 Retail Sales of Nuts by Category: % Value Growth 2016-2021
Table 86 Retail Sales of Nuts by Packaged vs Unpackaged: % Volume 2016-2021
Table 87 Forecast Total Sales of Nuts by Category: Total Volume 2021-2026
Table 88 Forecast Total Sales of Nuts by Category: % Total Volume Growth 2021-2026
Table 89 Forecast Retail Sales of Nuts by Category: Volume 2021-2026
Table 90 Forecast Retail Sales of Nuts by Category: % Volume Growth 2021-2026
Table 91 Forecast Retail Sales of Nuts by Category: Value 2021-2026
Table 92 Forecast Retail Sales of Nuts by Category: % Value Growth 2021-2026
EGGS IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing ban on major events limits the recovery of eggs
Eggs see growing popularity in Ramadan
PROSPECTS AND OPPORTUNITIES
Rising cost of eggs could threaten growth, but health benefits should help to sustain demand
Morocco likely to remain self-sufficient when it comes to eggs
Summary 8 Major Processors of Eggs 2021
CATEGORY DATA
Table 93 Total Sales of Eggs: Total Volume 2016-2021
Table 94 Total Sales of Eggs: % Total Volume Growth 2016-2021
Table 95 Retail Sales of Eggs: Volume 2016-2021
Table 96 Retail Sales of Eggs: % Volume Growth 2016-2021
Table 97 Retail Sales of Eggs: Value 2016-2021
Table 98 Retail Sales of Eggs: % Value Growth 2016-2021
Table 99 Retail Sales of Eggs by Packaged vs Unpackaged: % Volume 2016-2021
Table 100 Forecast Total Sales of Eggs: Total Volume 2021-2026
Table 101 Forecast Total Sales of Eggs: % Total Volume Growth 2021-2026
Table 102 Forecast Retail Sales of Eggs: Volume 2021-2026
Table 103 Forecast Retail Sales of Eggs: % Volume Growth 2021-2026
Table 104 Forecast Retail Sales of Eggs: Value 2021-2026
Table 105 Forecast Retail Sales of Eggs: % Value Growth 2021-2026
SUGAR AND SWEETENERS IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sugar and sweeteners continue to be viewed as essential in many Moroccan homes
Cosumar Group benefits from relaxation of COVID-19 measures
PROSPECTS AND OPPORTUNITIES
Continuous growth is to be observed over the forecast period
Could rising health concerns impact local demand for sugar and sweeteners?
Summary 9 Major Processors of Sugar and Sweeteners 2021
CATEGORY DATA
Table 106 Total Sales of Sugar and Sweeteners: Total Volume 2016-2021
Table 107 Total Sales of Sugar and Sweeteners: % Total Volume Growth 2016-2021
Table 108 Retail Sales of Sugar and Sweeteners: Volume 2016-2021
Table 109 Retail Sales of Sugar and Sweeteners: % Volume Growth 2016-2021
Table 110 Retail Sales of Sugar and Sweeteners: Value 2016-2021
Table 111 Retail Sales of Sugar and Sweeteners: % Value Growth 2016-2021
Table 112 Retail Sales of Sugar and Sweeteners by Packaged vs Unpackaged: % Volume 2016-2021
Table 113 Forecast Total Sales of Sugar and Sweeteners: Total Volume 2021-2026
Table 114 Forecast Total Sales of Sugar and Sweeteners: % Total Volume Growth 2021-2026
Table 115 Forecast Retail Sales of Sugar and Sweeteners: Volume 2021-2026
Table 116 Forecast Retail Sales of Sugar and Sweeteners: % Volume Growth 2021-2026
Table 117 Forecast Retail Sales of Sugar and Sweeteners: Value 2021-2026
Table 118 Forecast Retail Sales of Sugar and Sweeteners: % Value Growth 2021-2026

Report Title: Fresh Food in Morocco


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