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Health and Wellness in Argentina

Health and Wellness in Argentina

The COVID-19 pandemic and a tough economic scenario remain the biggest drivers of interest in health and wellness in Argentina in 2021. The country faced difficulties in acquiring sufficient vaccines for its mass inoculation drive in Q2-2021; while the Argentine economy faced a dramatic increase in unemployment rates and thus lower purchasing power of middle- and low-income consumers. Furthermore, a second wave of the virus caused the number of infections to spike in April and May 2021, resultin...

Euromonitor International's Health and Wellness in Argentina report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Health and Wellness in Argentina

List Of Contents And Tables

HEALTH AND WELLNESS IN ARGENTINA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales stronger in 2021 than seen in 2020, with reduced sugar beverages making up the majority of all volume sales
Indulgence, impulse purchases, and reduced sugar options drive sales with Coca-Cola leading the charge
Economic recession leads to an increase in demand for reduced sugar powder concentrates
PROSPECTS AND OPPORTUNITIES
Reduced sugar carbonates and flavoured water will drive incremental volume
Better for you powder concentrates expected to rebound, as long as the economy improves
Health and wellness trends will drive innovations and future growth
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fortified/functional beverages boom back into triple-figure growth
Energy drinks are revitalised by the success of Monster and the entry of Rockstar
Health and wellness trends drive interest in fortified/functional tea sales
PROSPECTS AND OPPORTUNITIES
FF energy drinks will continue expanding over the forecast period, with significant advertising investments expected
FF sports drinks set for a slower recovery, with some rising competition expected
Innovations in FF tea expected over the forecast period, driving a level of premiumisation
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Naturally healthy beverages boom back into stronger sales, with bottled water benefitting from home delivery and health and wellness driving trends
Price government control on yerba mate keeps prices below inflation
100% juice sees ongoing interest, as consumers switch away from high-sugar options towards healthier variants
PROSPECTS AND OPPORTUNITIES
Health and wellness trend, uplifted by COVID-19, will benefit sales of NH bottled water
NH yerba mate sees ongoing sales, although mature category set to face competition from tea trends
High-sugar juices fall in popularity, as consumers seek healthier and more natural options
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2016-2021
Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 36 Distribution of NH Beverages by Format: % Value 2016-2021
Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic beverages boom, with sustainable companies coming out on top
Organic 100% juice benefits from health and wellness trends, although faces competition from home-made organic variants
Domestic players rule fragmented category, with Las Brisas holding a premium leading position
PROSPECTS AND OPPORTUNITIES
Organic beverages will continue to grow, driven by health and wellness trends, with stabilisation of price points expected
Positive forecast for organic juice will encourage future entrants
Yerba mate to see ongoing sales, with a premium positioning expected in order to face competition from other categories
CATEGORY DATA
Table 78 Sales of Organic Beverages by Category: Value 2016-2021
Table 79 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 80 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 81 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 82 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 83 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Better for you packaged food set to play an increasingly important role, with the launch of a new labelling law
Reduced sugar confectionery rebounds, with gum players launching competitions and campaigns to boost sales
Economic depression sees millions of consumers seeking the cheapest basic products, to the detriment of healthy options
PROSPECTS AND OPPORTUNITIES
High levels of competition expected to continue over the forecast period
Danone loses shares due to high unit prices in a price-sensitive environment
Dietéticas become a key channel for better for you product sales, thanks to enhanced health and wellness trends
CATEGORY DATA
Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from lactose powder special baby milk formula slumps due to higher rates of breastfeeding and expensive prices
Fat free milk on the rise, with new product launches supported with social media campaigns
Soy drinks maintain their popularity, perceived as a healthy alternative to many other soft drinks
PROSPECTS AND OPPORTUNITIES
The Not Co SAS launches new products and expands its foodservice offerings
Health and wellness trends will continue to boost demand for free from products
Veganism booms within the population, inspiring the arrival and development of new brands
CATEGORY DATA
Table 46 Sales of Free From by Category: Value 2016-2021
Table 47 Sales of Free From by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Free From: % Value 2017-2021
Table 49 LBN Brand Shares of Free From: % Value 2018-2021
Table 50 Distribution of Free From by Format: % Value 2016-2021
Table 51 Forecast Sales of Free From by Category: Value 2021-2026
Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF breakfast cereals maintain their popularity, having seen a boom in 2020 due to rising health and wellness trends
FF sweet biscuits face competition from high-fibre options, although on-the-go sales are expected to rebound
A rise in post-pandemic social mobility leads to recovery for on-the-go and lunchbox products
PROSPECTS AND OPPORTUNITIES
The Precios Cuidados programme continues to influence FF packaged food
Mastellone Hnos will maintain its status quo thanks to high penetration of FF dairy
High-fibre pasta set to become increasingly popular, with sales growing in line with a recovery economy
CATEGORY DATA
Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 58 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 59 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 60 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 61 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 62 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 64 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower rates of home-cooking in 2021 see NH options such as edible oils fall into declines
Bread-loving Argentinean consumers reach for NH high-fibre options
NH sweet biscuits face challenges from high-fibre options, but are seeing a boost from a return to on-the-go lifestyles
PROSPECTS AND OPPORTUNITIES
Arcor remains unchallenged, but new entrants continue to be attracted to cereal bars
Private label players develop their NH offerings to appeal to price-sensitive consumers
Dietéticas become a key channel for NH product sales, thanks to the growing health and wellness trends
CATEGORY DATA
Table 65 Sales of NH Packaged Food by Category: Value 2016-2021
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 69 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic produce sales face challenges from a depressed economic environment, but organic production is on the increase
Organic olive oil benefits from the home-cooking trends, whilst organic baby food sees the opposite results
Nutribaby and Smookies dominate all shares within organic baby food
PROSPECTS AND OPPORTUNITIES
Nestlé invests USD16.5 million to launch the first organic powder milk in the country
Nutribaby expected to hold its place, although new entrants may cannibalise small shares
Dietéticas become a key channel for organic product sales, thanks to enhanced health and wellness trends
CATEGORY DATA
Table 72 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 73 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 75 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

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