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Health and Wellness in Colombia

Health and Wellness in Colombia

Health and wellness recorded higher value growth in 2021 than in the previous year. The COVID-19 pandemic accelerated the health and wellness trend in Colombia, boosting demand for healthier beverages and packaged food that support overall wellbeing and strengthen the immune system. A growing number of consumers are adopting a more holistic approach to health by opting for products that are naturally healthy and known to be better for you. Organic packaged food and beverages remain niche product...

Euromonitor International's Health and Wellness in Colombia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Health and Wellness in Colombia

List Of Contents And Tables

HEALTH AND WELLNESS IN COLOMBIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
BFY beverages records lower value growth than in the review period as economic constrains drive consumption patterns
Postobón leads BFY beverages in 2021 thanks to the success of its H2OH! brand
Strong advertising and product reformulation help Fomento maintain top position
PROSPECTS AND OPPORTUNITIES
Moderate growth over the forecast period
Reduced caffeine coffee sales remain limited due to negative perceptions
COVID-19 set to increase sales via e-commerce
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased consumption of FF energy drinks at home drives growth FF beverages in 2021
Lack of innovation limits development of FF beverages
Postobón retains lead thanks to dominance in FF energy drinks
PROSPECTS AND OPPORTUNITIES
Moderate value growth for FF beverages over the forecast period
FF sports drinks developing a loyal following
Adult-specific FF beverages could lead to interesting developments
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Naturally healthy beverages performs well as consumers pay increasing attention to their health
Consumers go back to basics in search of good health
Naturally healthy hot drinks performs well as consumers look for beverages with natural immune boosting properties
PROSPECTS AND OPPORTUNITIES
Naturally healthy beverages benefits from the health and wellness trend
Products targeting digestive and women’s health expected to register value growth over forecast period
Foodservice helping to educate consumers
CATEGORY DATA
Table 34 Sales of NH Beverages by Category: Value 2016-2021
Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 38 Distribution of NH Beverages by Format: % Value 2016-2021
Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers look to organic coffee for indulgence while working from home
Procafecol focuses on quality and distribution to win share
Buendía Organico Liofilizado dominates organic instant coffee
PROSPECTS AND OPPORTUNITIES
Federación Nacional de Cafeteros will continue to support organic coffee growers
Small presence of organic coffee in premium lines
Negligible presence of organic soft drinks, while organic plant-based and malt-based hot drinks has potential
CATEGORY DATA
Table 81 Sales of Organic Beverages by Category: Value 2016-2021
Table 82 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 84 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 85 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 86 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 87 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth of BFY packaged food is supported by growing demand for reduced fat dairy products and reduced sugar confectionery
Health and wellness trend benefits nut and seed-based spreads
Reduced sugar trend more and more visible in baby food
PROSPECTS AND OPPORTUNITIES
Law mandating labelling of ultra-processed packaged food and beverages will benefit BFY packaged food
Smaller companies might struggle to adapt following the implementation of the new labelling law
Higher price of reduced salt stocks and fonds might prevent wider adoption among local population
CATEGORY DATA
Table 41 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 42 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 43 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 44 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 45 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 46 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 47 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from dairy milk continues to portray healthy growth in 2021
Free from meat meat substitutes sees a growing presence of local brands
Growing debate about the detrimental effects of gluten consumption boosts demand for gluten-free packaged food
PROSPECTS AND OPPORTUNITIES
With a growing number of vegans, vegetarians and flexitarians, free from dairy products are likely to continue to gain in popularity
Companies proposing meat substitutes will continue to innovate, improving the product and making it more widely available
Often offered at higher prices, rice and lentil pasta remain niche products in Colombia
CATEGORY DATA
Table 48 Sales of Free From by Category: Value 2016-2021
Table 49 Sales of Free From by Category: % Value Growth 2016-2021
Table 50 NBO Company Shares of Free From: % Value 2017-2021
Table 51 LBN Brand Shares of Free From: % Value 2018-2021
Table 52 Distribution of Free From by Format: % Value 2016-2021
Table 53 Forecast Sales of Free From by Category: Value 2021-2026
Table 54 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Colombians prefer naturally healthy food and dietary supplements, negatively affecting demand for fortified/functional packaged food
Fortified/functional confectionery remains an underdeveloped product area
Main focus remains on vitamins, minerals and fibre, mostly in dairy and staple foods such as pasta and rice
PROSPECTS AND OPPORTUNITIES
Future does not look too bright for fortified/functional packaged food, as consumers feel more drawn to products that are naturally healthy
Reduced sugar and fortified children’s breakfast cereals respond to growing consumers concerns about harmful ingredients in products targeting children
Consumers are more likely to opt for vitamins and dietary supplements than FF packaged food since the former are believed to be more effective
CATEGORY DATA
Table 55 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 56 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 57 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 58 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 59 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 60 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 61 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 62 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 63 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 64 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 65 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Nuts, seeds and trail mixes remains one of the most important product areas in naturally healthy packaged food
NH high fibre breakfast cereals benefits from the growing health awareness among consumers
Growing awareness of health benefits of olive oil boosts sales
PROSPECTS AND OPPORTUNITIES
Naturally healthy packaged food benefits from the health and wellness trend, while the new labelling law will further boost sales
Rice will benefit from growing consumer awareness about the negative health effects of gluten consumption
New labelling law set to benefit NH honey at the cost of jams and preserves, and refined sugar
CATEGORY DATA
Table 68 Sales of NH Packaged Food by Category: Value 2016-2021
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 72 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN COLOMBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic packaged food remains a small product area in Colombia, as consumers do not see the benefits thereof, as different from organic fresh produce
Parents opt for organic packaged food when it is for their children
Organic dairy remains non-existent as a product area
PROSPECTS AND OPPORTUNITIES
Choice of organic packaged food will remain dependent on the economic situation
Organic baby food is the exception to the rule as parents are increasingly concerned about the ingredients used in packaged food
Locally sourced produce offers potential for growing availability of organic packaged food
CATEGORY DATA
Table 75 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 76 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 77 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 78 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 79 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 80 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

Report Title: Health and Wellness in Colombia


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