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Health and Wellness in New Zealand

Health and Wellness in New Zealand

Although COVID-19 caused significant disruption in New Zealand in the first year of the pandemic, the retail performance largely normalised in 2021 due to the country’s success in controlling the virus. Since the first cases were reported in February 2020, a four-level alert level system was introduced on 21 March 2020 to manage the outbreak. Since then, after a nationwide lockdown from March to May 2020, regionalised alert level changes have been used. For example, the Auckland Region has enter...

Euromonitor International's Health and Wellness in New Zealand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Health and Wellness in New Zealand

List Of Contents And Tables

HEALTH AND WELLNESS IN NEW ZEALAND
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Successful management of COVID-19 allows strong rebound for on-trade sales
COVID-19 drives shift in health and wellness preferences
Gatorade launches zero sugar variant to enter BFY sports drinks
PROSPECTS AND OPPORTUNITIES
Sugar tax remains on the political agenda with potential to boost category sales
Demand for natural ingredients likely to influence BFY product development
Millennials turning to decaffeinated options creates opportunities for growth of niche BFY coffee category
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 creates change in functional health considerations
Work-from-home trend drives off-trade sales growth of FF beverages
Frucor Suntory continues to lead FF beverages through strength of V brand and relevance of immunity-positioned Simply Squeezed
PROSPECTS AND OPPORTUNITIES
Millennial preferences likely to influence innovation in FF juice flavours
Lingering impact of COVID-19 likely to affects concentrates purchases
Premium preferences likely to influence product development in energy drinks
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 immunity concerns boost demand for NH juices rich in vitamin C
Operating conditions return to normal benefitting category foodservice sales
NH fruit/herbal tea sales continue to grow, aided by work-from-home trend
PROSPECTS AND OPPORTUNITIES
Novel flavours likely to be focus of new product innovations
Increasing competition and travel restrictions responsible for expected weak performance of NH green tea
Potential for rising e-commerce distribution, though traditional retailing channels will also remain relevant
CATEGORY DATA
Table 32 Sales of NH Beverages by Category: Value 2016-2021
Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 36 Distribution of NH Beverages by Format: % Value 2016-2021
Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic beverages the strongest performer in health and wellness beverages
Affluent millennials are key consumer base for organic beverages
Organic trends starting to penetrate new categories as consumers try to avoid artificial ingredients
PROSPECTS AND OPPORTUNITIES
Major players expected to show increased interest in organic beverages
Work-from-home trends to drive off-trade sales growth and innovations
Direct-to-consumer opportunities via e-commerce could lead to local organic brands gaining presence
CATEGORY DATA
Table 79 Sales of Organic Beverages by Category: Value 2016-2021
Table 80 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 82 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 83 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 84 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers seek healthier and lower-carb options with Weight Watchers remaining the leader in reduced fat ready-to-eat meals
Low sugar granola becomes a favourite for a healthy breakfast
Reduced salt soup for better health
PROSPECTS AND OPPORTUNITIES
Low fat wraps set to trend as manufacturers continue to innovate
Poor but improving nutritional health amongst Pacific ethnic groups is expected to fuel demand for reduced-fat corned beef
Low sugar jams and preserves set to become more popular
CATEGORY DATA
Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for free from further boosted by global health trends
Gluten-free granola and nut-free muesli see growing popularity
Free from meat products see rising demand as consumers limit their meat intake
PROSPECTS AND OPPORTUNITIES
Growing prevalence of restricted diets boosts demand for free from products
Gluten-free pasta for children expected to enter the category due to rising proportion of intolerances
Convenient lactose-free milk powder and rising proportion of intolerances set to boost sales of lactose-free milk
CATEGORY DATA
Table 46 Sales of Free From by Category: Value 2016-2021
Table 47 Sales of Free From by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Free From: % Value 2017-2021
Table 49 LBN Brand Shares of Free From: % Value 2018-2021
Table 50 Distribution of Free From by Format: % Value 2016-2021
Table 51 Forecast Sales of Free From by Category: Value 2021-2026
Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Folic acid fortified bread for women of childbearing age
Vitamin D fortified products remain sought after for better bone health and protections against COVID-19
Iron-fortified breakfast cereals continue to see rising demand
PROSPECTS AND OPPORTUNITIES
Calcium-fortified products set for growth as education around its benefits improves
Multivitamin snack bars to record boost as consumer return to active lifestyles
Supplemented honey expected to enjoy persisting demand
CATEGORY DATA
Table 66 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 67 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 68 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 69 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 70 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 71 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 72 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 73 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 74 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 75 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 76 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 78 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Naturally healthy ingredients with functional properties increasingly used in sweet spreads and butter
Vitamin E and oleic acid content lead to greater demand for NH cold-pressed oils
Bread increasingly made functional through addition of NH ingredients
PROSPECTS AND OPPORTUNITIES
NH rice to grow in line with greater awareness and purchasing power
Greater demand expected for NH bone broth thanks to long list of beneficial nutrients
Further innovations in muesli expected as consumers search for superfoods on packaging labels
CATEGORY DATA
Table 53 Sales of NH Packaged Food by Category: Value 2016-2021
Table 54 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 56 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 57 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 58 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 59 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing popularity of organic pasta with a wide variety of products available
Organic bread becomes more popular as consumers seek healthier, chemical-free variants
Growing disposable incomes and healthy diet support growth in organic rice sales
PROSPECTS AND OPPORTUNITIES
Organic noodles sees increased demand as increased visibility on social media and television boosts awareness
Organic meat to benefit from premium image at expense of traditional meat products
Organic granola and muesli
CATEGORY DATA
Table 60 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 61 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 62 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 63 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 64 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 65 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

Report Title: Health and Wellness in New Zealand


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