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Home Care in Azerbaijan

Home Care in Azerbaijan

Home care in Azerbaijan has been upturned by the COVID-19 pandemic in both 2020 and 2021. The most important factor has been the extended periods of restriction on socialisation and other lockdown measures that confines people to their homes. This spurred demand for most products. In addition, rising health concerns and an increase in sanitary hygiene awareness saw products like surface care and bleach see a surge in demand, as consumers sought to reduce the risks of cross-infection. 2021 has se...

Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Azerbaijan

List Of Contents And Tables

HOME CARE IN AZERBAIJAN
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Distribution of Home Care by Format: % Value 2016-2021
Table 7 Distribution of Home Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Home Care by Category: Value 2021-2026
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Steady development amid pandemic, although essentials do better as incomes slip
Return to retail sees producers rebuilding with promotions and discounts.
Powder dominates, reflecting deep seated consumer trends
PROSPECTS AND OPPORTUNITIES
Back on track, but later
Immaturity of category may offer potential
Building consumer awareness can widen scop of demand
CATEGORY INDICATORS
Table 10 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 11 Sales of Laundry Care by Category: Value 2016-2021
Table 12 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 13 Sales of Laundry Aids by Category: Value 2016-2021
Table 14 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 15 Sales of Laundry Detergents by Category: Value 2016-2021
Table 16 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 18 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 19 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 20 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 21 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 22 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 23 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic still sustain growth, although easing of lockdown slows demand
Hand dishwashing still prime mover
Automatic is growing, helped by appliance promotions
PROSPECTS AND OPPORTUNITIES
Invasion of machines continues
Multinationals set to dominate, but stronger economy demand may open door for local players
Local cuisine demands modern solutions
CATEGORY INDICATORS
Table 25 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 26 Sales of Dishwashing by Category: Value 2016-2021
Table 27 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 29 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 30 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sanitary concerns sustain surface care in 2021
Bathroom cleaners see consumers trading up
Demand for aggressive cleaners helped by pricing
PROSPECTS AND OPPORTUNITIES
Stability returns as consumers return to pre-pandemic habits
Sanitary habits see long term change
Specific cleaners struggle with baked-on Azerbaijani consumer attitudes
CATEGORY DATA
Table 32 Sales of Surface Care by Category: Value 2016-2021
Table 33 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of Surface Care: % Value 2017-2021
Table 37 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 38 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 39 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Efficacy of bleach still supports demand
Low pricing sees consumers trade down to bleach
Ace building share
PROSPECTS AND OPPORTUNITIES
Challenge to add value, although volumes set to continue rising
Locals will take economy segment
Green position of bleach may be long term problem
CATEGORY DATA
Table 40 Sales of Bleach: Value 2016-2021
Table 41 Sales of Bleach: % Value Growth 2016-2021
Table 42 NBO Company Shares of Bleach: % Value 2017-2021
Table 43 LBN Brand Shares of Bleach: % Value 2018-2021
Table 44 Forecast Sales of Bleach: Value 2021-2026
Table 45 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales benefit from shifting consumer trends during pandemic
Limited scope of category
Water quality adds momentum
PROSPECTS AND OPPORTUNITIES
Post-pandemic lavatory
No changes in preferences
Foreign influence on the daily personal routine
CATEGORY DATA
Table 46 Sales of Toilet Care by Category: Value 2016-2021
Table 47 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 49 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 50 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 51 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shoe polish sales sustained by enduring consumer habits
Not much attention to floor and furniture
Turkish players dominate with Cigir Kimya in the lead
PROSPECTS AND OPPORTUNITIES
Solid sales dominated by imports
Shoe polish supported by shifting demographics
Housing trends can drive floor and furniture polish
CATEGORY DATA
Table 52 Sales of Polishes by Category: Value 2016-2021
Table 53 Sales of Polishes by Category: % Value Growth 2016-2021
Table 54 NBO Company Shares of Polishes: % Value 2017-2021
Table 55 LBN Brand Shares of Polishes: % Value 2018-2021
Table 56 Forecast Sales of Polishes by Category: Value 2021-2026
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volumes slow as lockdown eases and consumer habits change
Spray/aerosol air fresheners prevail due to low prices and strong distribution, while other air fresheners
Demand for convenience boost sales of electric devices
PROSPECTS AND OPPORTUNITIES
Some slow down anticipated
Local brands look to grow, but face equity hurdles
Innovation needed as habits and demographics change
CATEGORY DATA
Table 58 Sales of Air Care by Category: Value 2016-2021
Table 59 Sales of Air Care by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of Air Care: % Value 2017-2021
Table 61 LBN Brand Shares of Air Care: % Value 2018-2021
Table 62 Forecast Sales of Air Care by Category: Value 2021-2026
Table 63 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive growth, although slowing as pandemic measures relax
Mazarina builds share by working with retailers
Spray/aerosol dominates, thanks to efficacy and producer focus
PROSPECTS AND OPPORTUNITIES
Seek to widen seasonal demand if possible
Spray set to dominate; new entrants need to work around the edges
Health awareness post-pandemic can be useful tool
CATEGORY DATA
Table 64 Sales of Home Insecticides by Category: Value 2016-2021
Table 65 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 66 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 67 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 68 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

Report Title: Home Care in Azerbaijan


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