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Home Care in Georgia

Home Care in Georgia

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, home care registered an increase in current value growth across all products. However, volume growth was more muted, as further currency devaluation led to price rises, particularly of imported brands.

Euromonitor International's Home Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Georgia

List Of Contents And Tables

HOME CARE IN GEORGIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Distribution of Home Care by Format: % Value 2016-2021
Table 7 Distribution of Home Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Home Care by Category: Value 2021-2026
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Higher value and volume growth in 2021
Unchanged competitive landscape in 2021
Powder detergent continues to be most popular product
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
Modern grocery retailers continue to gain value share
E-commerce continues to gain value share
CATEGORY INDICATORS
Table 10 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 11 Sales of Laundry Care by Category: Value 2016-2021
Table 12 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 13 Sales of Laundry Aids by Category: Value 2016-2021
Table 14 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 15 Sales of Laundry Detergents by Category: Value 2016-2021
Table 16 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 18 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 19 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 20 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 21 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 22 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 23 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slight increase in value and volume growth in 2021, as economy recovers
Fairy extends its lead thanks to strong advertising
Hand dishwashing remains prevalent dishwashing format in 2021
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
E-commerce continues to gain value share
Consumers increasingly look for eco-friendly products
CATEGORY INDICATORS
Table 25 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 26 Sales of Dishwashing by Category: Value 2016-2021
Table 27 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 29 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 30 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Price rises hit profit margins
Company leader Unilever gains further value share in 2021
Multi-purpose cleaners continue to lead in terms of value sales
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Discounting increasingly used to boost leading brands and support new launches
Gradual emergence of ecological brands in surface care
CATEGORY DATA
Table 32 Sales of Surface Care by Category: Value 2016-2021
Table 33 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 36 NBO Company Shares of Surface Care: % Value 2017-2021
Table 37 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 38 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 39 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Discounting keeps retail prices stable, in spite of inflationary pressure
Bleach brands further challenged by less harmful alternatives
Ace consolidated its position as leading bleach brand
PROSPECTS AND OPPORTUNITIES
Bleach faces increasing competition from other home care products
Younger consumers generally moving away from bleach due to environmental concerns
Shrinking consumer base leads to decline in volume growth
CATEGORY DATA
Table 40 Sales of Bleach: Value 2016-2021
Table 41 Sales of Bleach: % Value Growth 2016-2021
Table 42 NBO Company Shares of Bleach: % Value 2017-2021
Table 43 LBN Brand Shares of Bleach: % Value 2018-2021
Table 44 Forecast Sales of Bleach: Value 2021-2026
Table 45 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value and volume growth in 2021, as economy recovers
Toilet Duck extends lead thanks to strong customer loyalty
Urban areas drive growth with rural consumers remaining loyal to bleach
PROSPECTS AND OPPORTUNITIES
Moderate value growth over forecast period
Modern grocery retailers’ expansion will result in wider consumer awareness and interest
Discounting set to increase as players look to woo new consumers
CATEGORY DATA
Table 46 Sales of Toilet Care by Category: Value 2016-2021
Table 47 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 48 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 49 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 50 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 51 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Shoe polish registers highest growth, as society opens up in 2021
SC Johnson extends lead despite lack of marketing support
Popularity of tiled floors causes demand for floor polish to subside
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Metal polish outperforms other polishes over forecast period
E-commerce continues to gain value share
CATEGORY DATA
Table 52 Sales of Polishes by Category: Value 2016-2021
Table 53 Sales of Polishes by Category: % Value Growth 2016-2021
Table 54 NBO Company Shares of Polishes: % Value 2017-2021
Table 55 LBN Brand Shares of Polishes: % Value 2018-2021
Table 56 Forecast Sales of Polishes by Category: Value 2021-2026
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong value growth in 2021
SC Johnson and Reckitt Benckiser remain in lead due to extensive distribution network
Car and gel air fresheners register highest growth
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Private label gains value share
E-commerce continues to gain value share
CATEGORY DATA
Table 58 Sales of Air Care by Category: Value 2016-2021
Table 59 Sales of Air Care by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of Air Care: % Value 2017-2021
Table 61 LBN Brand Shares of Air Care: % Value 2018-2021
Table 62 Forecast Sales of Air Care by Category: Value 2021-2026
Table 63 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home insecticides unaffected by pandemic
Raid strengthens its lead in spray/aerosol insecticides
Wider availability helps electric insecticides to develop
PROSPECTS AND OPPORTUNITIES
Recovery of tourism contributes to healthy growth over forecast period
Electric insecticides grow strongly, although the spray/aerosol format leads
E-commerce continues to gain value share
CATEGORY DATA
Table 64 Sales of Home Insecticides by Category: Value 2016-2021
Table 65 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 66 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 67 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 68 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

Report Title: Home Care in Georgia


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