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Home Care in Hungary

Home Care in Hungary

With COVID-19 still present in Hungary in 2021, consumers continued to spend more time at home, working and studying from home, especially at the beginning of the year. This resulted in rising demand for home cleaning products, particularly convenient products offering quick and easy cleaning solutions such as spray formats and wipes. Consumers also continued to engage in more frequent surface cleaning due to personal health concerns, despite the slowdown of COVID-19 in the year. There was parti...

Euromonitor International's Home Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Hungary

List Of Contents And Tables

HOME CARE IN HUNGARY
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 increases demand for laundry care products
Kaufland introduces Refill Stations in four outlets
Trusted international companies lead thanks to extensive distribution networks and innovation
PROSPECTS AND OPPORTUNITIES
Laundry care to benefit from consumer trends that evolved during COVID-19
More premium and efficient liquid tablet detergents to see strong sales gains
Growing popularity of private label thanks to innovation and appealing prices
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower energy and water consumption, and larger pack sizes increasingly important
Weakened position of hand dishwashing
Local players unable to compete with the dominance of global giants
PROSPECTS AND OPPORTUNITIES
Increased demand for dishwashing products with more meals prepared at home
Automatic dishwashing to outperform hand dishwashing, offering convenience and efficiency
Consumers will look for unusual fragrances and product innovation
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
More frequent cleaning continues due to health concerns following COVID-19
Multi-purpose cleaners and wipes benefit from the convenience trend
Unilever maintains its lead, offering a wide range of popular and innovative products
PROSPECTS AND OPPORTUNITIES
Ongoing health and hygiene consciousness to drive future sales
Time-saving products are expected to perform well
Boost in demand for convenient and portable impregnated wet wipes
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bleach remains popular as a powerful product and gains shelf space in popular retail channels
Lower-priced bleach products gain momentum
Leader Unilever faces increasing competition from private label
PROSPECTS AND OPPORTUNITIES
Limited growth of bleach expected as the impact of COVID-19 wanes
Bleach to remain a small category as manufacturers focus on categories with growth potential and consumers prefer products with fewer chemicals
Private label bleach set to gain importance
CATEGORY DATA
Table 43 Sales of Bleach: Value 2016-2021
Table 44 Sales of Bleach: % Value Growth 2016-2021
Table 45 NBO Company Shares of Bleach: % Value 2017-2021
Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
Table 47 Forecast Sales of Bleach: Value 2021-2026
Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cleanliness and hygiene remain important in 2021, driving growth
Convenient rim blocks record the most dynamic growth
Henkel extends its lead in toilet care in 2021
PROSPECTS AND OPPORTUNITIES
Further growth with ongoing frequent toilet cleaning and premiumisation
Demand for convenient products to boost sales of rim blocks
Product innovation and private label gain expected
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2016-2021
Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for polishes increases with consumers enjoying more freedom post COVID-19
Limited product portfolio and innovation hampers category development
SC Johnson leads polishes with its strong consumer awareness and marketing
PROSPECTS AND OPPORTUNITIES
Polishes impacted by their non-essential nature and lack of innovation
The demand for metal polish is expected to decline
Innovation requited in furniture polish to support future growth
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2016-2021
Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Polishes: % Value 2017-2021
Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Innovation ensures strong sales growth of air care in 2021
Reckitt Benckiser expands with eco-friendly products
Multinationals lead, offering a wide range of products and investing in innovation and powerful marketing activities
PROSPECTS AND OPPORTUNITIES
Healthy growth of air care expected with increasing demand for sophisticated products and the desire to create a pleasant atmosphere at home
Electric air fresheners with stable growth thanks to innovation and their convenience
Spray/aerosol air fresheners to benefit from an increasingly eco-friendly product range
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2016-2021
Table 62 Sales of Air Care by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Air Care: % Value 2017-2021
Table 64 LBN Brand Shares of Air Care: % Value 2018-2021
Table 65 Forecast Sales of Air Care by Category: Value 2021-2026
Table 66 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy growth of home insecticides in 2021
Electric insecticides increasingly popular, but spray/aerosol products remain the key drivers
SC Johnson leads as second-ranked Bábolna Bio strengthens its position thanks to continuous innovation
PROSPECTS AND OPPORTUNITIES
Home insecticides set to benefit from product innovation and promotion
Manufacturers to focus on sustainability
Strong growth potential of other home insecticides, coming from a low consumer base
CATEGORY DATA
Table 67 Sales of Home Insecticides by Category: Value 2016-2021
Table 68 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
Table 70 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 71 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 72 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

Report Title: Home Care in Hungary


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