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Home Care in Peru

Home Care in Peru

Home care, broadly speaking, rebounded in 2021, with the gradual relaxation of many lockdown measures restoring pre-pandemic consumption patterns. Laundry care has been key to this; it is the largest category, generating around two-thirds of total value sales in 2021. The return to the workplace, less restrictions on travel and the normalisation of social habits all helped drive demand in the category.

Euromonitor International's Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Peru

List Of Contents And Tables

HOME CARE IN PERU
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Prices continue to rise as pandemic winds down
Alicorp tightens grip on laundry care with multi-positioning
‘Unnecessary’ categories see weak demand, despite reopening of Peru
PROSPECTS AND OPPORTUNITIES
Scope for new brands following disruption of shopping habits
Private labels set to grow as retailers invest in expansion
Concentrated products still niche, but scope for growth
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Volume sales dip as demand stabilises, but COVID-19 trends still shape sales
Ayudin’s flexibility cements category leadership
Hygiene motivated migration from paste to liquid
PROSPECTS AND OPPORTUNITIES
Peruvian dishwashing still hard to penetrate
Positive outlook for automatic dishwashing
Environmental trends still in infancy in Peru
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Poett's recall opens door for competitors
Wipes spike on the back of COVID-19
Demand for task-specific products grows, but multi-purpose still prime mover
PROSPECTS AND OPPORTUNITIES
Plastic bottles dominant, but scope for cutting pack costs
Growth polarises as economy reopens, but potential in changed consumer habits
Multinationals face hardening competitive environment
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of innovation keeps price down, but preserves demand
COVID-19 reverses historic decline of bleaches volume
Clorox continues to dominate
PROSPECTS AND OPPORTUNITIES
Private brands grow on back of retail expansion
Sales to come down from pandemic highs, but new habits still will shape demand
Main threat comes from disinfectant surface care
CATEGORY DATA
Table 43 Sales of Bleach: Value 2016-2021
Table 44 Sales of Bleach: % Value Growth 2016-2021
Table 45 NBO Company Shares of Bleach: % Value 2017-2021
Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
Table 47 Forecast Sales of Bleach: Value 2021-2026
Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toilet care demand weakens as consumers choose cheaper, flexible alternatives
Multinational brands benefit from favourable middle-class perception
Liquid/foam dominates as COVID-19 demand factors remain in place
PROSPECTS AND OPPORTUNITIES
Pricing threatens growth in toilet care
Adhesive ITB toilet care set to show best performance
Struggle to widen consumer base in current political, economic environment
CATEGORY DATA
Table 68 Sales of Toilet Care by Category: Value 2016-2021
Table 69 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 71 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 72 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite 2021 rebound, polishes in decline
Furniture polishes is now routine in some households
New flooring trends restrict polish demand
PROSPECTS AND OPPORTUNITIES
Altered work model will reshape shoe polishes
Category maturity will limit innovation, competitiveness
Lack of flexibility opens door for competing home care products
CATEGORY DATA
Table 49 Sales of Polishes by Category: Value 2016-2021
Table 50 Sales of Polishes by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Polishes: % Value 2017-2021
Table 52 LBN Brand Shares of Polishes: % Value 2018-2021
Table 53 Forecast Sales of Polishes by Category: Value 2021-2026
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in gel air fresheners is limited by supply problems
Sprays dominate, but consumer uncertainty rises
Domestic brands see advantage as import struggles linger into 2021
PROSPECTS AND OPPORTUNITIES
Still scope to add value with innovation
Liquid air fresheners offer potential for premium positions, albeit in a niche
Evolving retail will put more formats on shelves
CATEGORY DATA
Table 55 Sales of Air Care by Category: Value 2016-2021
Table 56 Sales of Air Care by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Air Care: % Value 2017-2021
Table 58 LBN Brand Shares of Air Care: % Value 2018-2021
Table 59 Forecast Sales of Air Care by Category: Value 2021-2026
Table 60 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN PERU
KEY DATA FINDINGS
2021 DEVELOPMENTS
Dengue accelerated sales of home disinfectants
Peru uniquely placed for insect infestation
Peruvians associate strong smell with efficacy; limited scope for ‘gentle’ products
PROSPECTS AND OPPORTUNITIES
Regionality set to play part in insecticides evolution
Marketplace set to narrow over the forecast period
Insecticides will continue to enjoy brand loyalty
CATEGORY DATA
Table 61 Sales of Home Insecticides by Category: Value 2016-2021
Table 62 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 63 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
Table 64 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 65 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 66 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

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