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Home Care in Serbia

Home Care in Serbia

Home care in Serbia experienced a positive boost in 2020 due to COVID-19. Whilst some categories saw slowed growth due to the pandemic, including polishes and home insecticides, as consumers prioritised products that they considered to be more essential as a result of the economic impact of the pandemic and the tightening of purse strings, the most important categories saw accelerated growth during the year. Sales of dishwashing, surface care, toilet care and dishwashing, for instance, benefited...

Euromonitor International's Home Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Serbia

List Of Contents And Tables

HOME CARE IN SERBIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Laundry care continues to perform well, albeit at a slower rate
Henkel Srbija continues to lead in 2021 and prove itself to be sociably responsible
Private label offers low costs and high quality
PROSPECTS AND OPPORTUNITIES
Slowed volume growth as consumers return to pre pandemic routines
Hand wash detergents to struggle due to maturity and saturation
Consumers continue to shift from power detergents to liquid detergents
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Less and less consumers handwash in 2021
Slowed growth for dishwashing as consumers spend more time outside of their homes in 2021
More product launches seen in 2020 and 2021
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing continues to outperform hand washing
Modernisation supports the growth and reputation of private label
Skin-friendly products see rising awareness and popularity, eco products lag behind
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowed demand in 2021 but still much stronger than see prior the pandemic
Second-ranked Unilever continues to support the fight against COVID-19 in 2021
Private label continues to benefit from the COVID-19 pandemic in 2021
PROSPECTS AND OPPORTUNITIES
Younger product areas perform much better in 2022 and beyond
Increasing demand for eco-friendly products over the forecast period
Consumers pay more attention to scent in the coming years
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bleach continues to perform well despite health and environment associations
Consumers avoided bleach prior to the COVID-19 pandemic
Procter & Gamble is the clear leader with its Ace brand
PROSPECTS AND OPPORTUNITIES
Normalisation occurs from as soon as 2022 and beyond
Private label growth amongst more price-sensitive consumers
E-commerce has no room to grow with in bleach due to older consumer base
CATEGORY DATA
Table 41 Sales of Bleach: Value 2016-2021
Table 42 Sales of Bleach: % Value Growth 2016-2021
Table 43 NBO Company Shares of Bleach: % Value 2017-2021
Table 44 LBN Brand Shares of Bleach: % Value 2018-2021
Table 45 Forecast Sales of Bleach: Value 2021-2026
Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slowed current value growth as normalisation occurs in 2021
Convenience, efficiency and scent drive sales in toilet care
Modern grocery retailers continue expanding at the expense of traditional grocery retailers
PROSPECTS AND OPPORTUNITIES
Private label becomes increasingly important in 2022 and beyond
Rim liquids set to perform well over the forecast period
Producers focus innovations on the sustainability trend
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2016-2021
Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Polishes see strong growth once again in 2021 after the pandemic-induced lull
Modernisation continues in 2021
No new product developments as player do not prioritise polishes
PROSPECTS AND OPPORTUNITIES
Shoe polish continues to benefit from its loyal consumer base
Without retailer investment, private label is set to remain insignificant
Polishes will eventually become influenced by the sustainability trend
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2016-2021
Table 54 Sales of Polishes by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Polishes: % Value 2017-2021
Table 56 LBN Brand Shares of Polishes: % Value 2018-2021
Table 57 Forecast Sales of Polishes by Category: Value 2021-2026
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Air care sees stronger growth as consumers return to their pre pandemic routines
Modernisation continues to benefit supermarkets, discounters, and e-commerce
No new product developments in 2021 due to the economic uncertainty caused by the pandemic
PROSPECTS AND OPPORTUNITIES
Consumers pay more attention to the environment in the years to come
Increased trust in the quality of private label products
Electric air fresheners continue to boost overall growth
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2016-2021
Table 60 Sales of Air Care by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Air Care: % Value 2017-2021
Table 62 LBN Brand Shares of Air Care: % Value 2018-2021
Table 63 Forecast Sales of Air Care by Category: Value 2021-2026
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improved performance in 2021 compared with 2020
Privat label remains negligible within home insecticides in 2021
No new product launches since the outbreak of COVID-19
PROSPECTS AND OPPORTUNITIES
Health concerns and sustainability continue to have a strong influence on consumers in the coming years
New product launches expected in electric insecticides
Modernisation continues throughout the forecast period
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2016-2021
Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

Report Title: Home Care in Serbia


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