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Polishes in Turkey

Polishes in Turkey

Polishes was among the areas of the Turkish home care market hardest hit by the fallout of COVID-19 in 2020, in that the long-term trend towards falling use of these products deepened due to home seclusion and heightened budget-consciousness. Overall demand picked up in 2021 as the easing of the pandemic bolstered consumer confidence and enabled Turks to begin resuming their normal routines, with total volume sales growing for the first time in four years and all categories posting improved resu...

Euromonitor International's Polishes in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Polishes in Turkey

List Of Contents And Tables

POLISHES IN TURKEY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall demand improves but shoe polish is the only category to post volume growth
Use of floor, furniture and metal polish continues to decline
Local players remain dominant thanks to their strength in shoe polish
PROSPECTS AND OPPORTUNITIES
Total volume sales expected to decline throughout the forecast period
Price competition and private label penetration likely to remain weak
Lack of investment will continue to undermine performance of polishes
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2016-2021
Table 2 Sales of Polishes by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Polishes: % Value 2017-2021
Table 4 LBN Brand Shares of Polishes: % Value 2018-2021
Table 5 Forecast Sales of Polishes by Category: Value 2021-2026
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN TURKEY
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Polishes in Turkey


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