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Soft Drinks in Egypt

Soft Drinks in Egypt

Carbonates dominate retail value sales of soft drinks in Egypt, with bottled water and juice accounting for most of the remainder. Having risen at their fastest rate in almost a decade during 2020, as COVID-19 led local consumers to stock up on bottled water and carbonates and drove a shift in demand from the on-trade to the off-trade, off-trade volume sales of soft drinks suffered a hangover in 2021. Off-trade volume sales declined for the first time in many years – albeit modestly – as pandemi...

Euromonitor International's Soft Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Soft Drinks in Egypt

List Of Contents And Tables

SOFT DRINKS IN EGYPT
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Egypt
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
CARBONATES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Manufacturers struggle to pass on cost increases to consumers
On-trade demand rebounds but remains below pre-pandemic level
Pandemic forces Pepsi-Cola and Coca-Cola to adjust their marketing strategies
PROSPECTS AND OPPORTUNITIES
Urbanisation and population expansion will underpin growth
Prices will continue to rise over the forecasting period
The leading players will continue to invest in local production
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
JUICE IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
As economic conditions stabilise and pandemic restrictions are eased, demand rebounds
Juice drinks remain dominant, but health and wellness trend is boosting interest in 100% juice
Increased promotional activity in modern grocery retail outlets
PROSPECTS AND OPPORTUNITIES
Population expansion and urbanisation will remain the main drivers of growth
Health and wellness trend will outlast the pandemic, continuing to boost demand for 100% juice
Premiumisation continues as health awareness increase
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 52 Off-trade Sales of Juice by Category: Value 2016-2021
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
BOTTLED WATER IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
As pandemic impact fades, growth in off-trade volume sales normalises
Widening distribution and health and wellness trend drive robust growth in demand for functional bottled water
Government continues to fight against on illegal bottled water production
PROSPECTS AND OPPORTUNITIES
Health and wellness, population expansion and urbanisation will continue to drive growth
On-trade demand will continue its gradual recovery
Expanding modern grocery retail chains will grow in importance as a distribution channel
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
SPORTS DRINKS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
With limited distribution, most local consumers remain unfamiliar with sports drinks
Leader Gatorade is much more widely distributed than rival brands
PROSPECTS AND OPPORTUNITIES
Heightened interest in health and fitness among affluent young urbanities will continue to drive growth
Local manufacturing would help to make sports drinks more affordable
Imports of sports drinks remain vulnerable to instability in foreign-exchange rates
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 76 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
ENERGY DRINKS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
PepsiCo’s Sting has quickly established itself as the main rival to leader Red Bull
Red Bull continues to widen its product offer
Supermarkets dominate distribution, reflecting an affluent urban consumer base
PROSPECTS AND OPPORTUNITIES
Local production will help to spur growth by making energy drinks more affordable
Online marketing will continue to grow in importance
Westernisation will continue to boost demand, but health and wellness trend is a threat
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 88 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
CONCENTRATES IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains limited, with concentrates increasingly perceived as un-natural and unhealthy
Increase in promotional activity, as manufacturers seek to make concentrates more attractive to price-sensitive consumers
Kraft Foods’ Tang remains dominant
PROSPECTS AND OPPORTUNITIES
Concentrates will continue to be squeezed by juice
Innovation will focus on healthier variants and fortification but remain limited
Supermarkets will grow in importance as a distribution channel
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 101 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD TEA IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for RTD tea largely remains limited to more affluent local consumers
Pandemic drives a modest increase in retail volume sales
Lipton faces increased competition from more affordable domestic brands
PROSPECTS AND OPPORTUNITIES
The proliferation of local brands will help to broaden the appeal of RTD Tea
Lipton will launch new flavours as it seeks to stay ahead of local rivals
Marketing will shift online
CATEGORY DATA
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 115 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD COFFEE IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising unit pricing continues to crunch demand
Limited Shelf space driving tough competition for the category
Limited innovation driven from the low demand over the category
PROSPECTS AND OPPORTUNITIES
Most local consumers will continue to favour freshly brewed or instant coffee over RTD offerings
As Starbucks cafés proliferate, the distribution of its RTD coffee will widen
Local competitors are unlikely to emerge
CATEGORY DATA
Table 127 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 128 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
ASIAN SPECIALITY DRINKS IN EGYPT
KEY DATA FINDINGS
2021 DEVELOPMENTS
Distribution is limited to herbal specialists, but supply is not consistent
PROSPECTS AND OPPORTUNITIES
Difficult economic conditions will make the importation of significant quantities of Asian speciality drinks unlikely

Report Title: Soft Drinks in Egypt


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