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Surface Care in Croatia

Surface Care in Croatia

Surface care registered a boon in 2020, with healthy double-digit value growth, as people cleaned homes extensively in order to remove any possible residue of the COVID-19 virus. In 2021, as more about the virus became known, people were less concerned about COVID-19 spreading on surfaces and there was much less of the frenzied cleaning. In addition, as with society gradually opening up, people are spending less time at home. Both these factors led to a significant drop in value sales in 2021. A...

Euromonitor International's Surface Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Surface Care in Croatia

List Of Contents And Tables

SURFACE CARE IN CROATIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Significant drop in value sales in 2021
Multinational players retain strong presence due to strong visibility and wide distribution
Multi-purpose cleaners still most popular but losing value share
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Gradual emergence of ecological brands in surface care
Private label will gain value share
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2016-2021
Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Surface Care: % Value 2017-2021
Table 6 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 7 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
HOME CARE IN CROATIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2016-2021
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2016-2021
Table 11 Sales of Home Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Home Care: % Value 2017-2021
Table 13 LBN Brand Shares of Home Care: % Value 2018-2021
Table 14 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 15 Distribution of Home Care by Format: % Value 2016-2021
Table 16 Distribution of Home Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Home Care by Category: Value 2021-2026
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Surface Care in Croatia


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