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Surface Care in Georgia

Surface Care in Georgia

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, surface care registered a healthy increase in current value sales. However, volume growth was more muted, as further currency devaluation and rising global transportation costs, led to price rises, particularly of imported brands. These price rises were particularly high for surface ca...

Euromonitor International's Surface Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Surface Care in Georgia

List Of Contents And Tables

SURFACE CARE IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Price rises hit profit margins
Company leader Unilever gains further value share in 2021
Multi-purpose cleaners continue to lead in terms of value sales
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Discounting increasingly used to boost leading brands and support new launches
Gradual emergence of ecological brands in surface care
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2016-2021
Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Surface Care: % Value 2017-2021
Table 6 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 7 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
HOME CARE IN GEORGIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2016-2021
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2016-2021
Table 11 Sales of Home Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Home Care: % Value 2017-2021
Table 13 LBN Brand Shares of Home Care: % Value 2018-2021
Table 14 Distribution of Home Care by Format: % Value 2016-2021
Table 15 Distribution of Home Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Home Care by Category: Value 2021-2026
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Surface Care in Georgia


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