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Toilet Care in Bulgaria

Toilet Care in Bulgaria

ITBs remained the largest category in toilet care in Bulgaria in value terms in 2021 and also achieved the fastest growth. Its dynamic performance and high potential are thanks to the convenience of the products and the strong marketing and promotion carried out by companies. The good performance of both rim blocks and rim liquids in 2021 was also thanks to the ongoing consumer concerns about hygiene. In 2021, the sales growth of ITBs slowed down slightly due to consumers getting back to a more...

Euromonitor International's Toilet Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toilet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Toilet Care in Bulgaria

List Of Contents And Tables

TOILET CARE IN BULGARIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
ITBs remains the key growth driver in toilet care in 2021
Increased investment in properties and renovation sustains growth in toilet care
Preoccupation with hygiene and disinfection continues to drive demand in toilet care in 2021
PROSPECTS AND OPPORTUNITIES
Strong outlook for toilet care in the forecast period with consumers’ focus solidly on hygiene while staying at home
Multinational brands will continue drive value growth with head-to-head competition between the leaders bringing new launches and additional marketing
Private label expected to emerge in the long term due to consumers’ rising price sensitivity and the development of a broader range of private label toilet care
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2016-2021
Table 2 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 4 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 5 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN BULGARIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Toilet Care in Bulgaria


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