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Dishwashing in Denmark

Dishwashing in Denmark

After having posted robust growth in total volume sales in 2020 on the back of the home seclusion trend, dishwashing recorded a negative performance in this respect in 2021 as Danish consumers began resuming their normal routines and eating out more frequently in line with the easing of the COVID-19 pandemic. Cannibalisation also contributed to the overall decline in volume terms. Most notably, demand for dishwashing additives was depressed by the growing preference for all-in-one automatic dish...

Euromonitor International's Dishwashing in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Automatic Dishwashing, Hand Dishwashing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Dishwashing in Denmark

List Of Contents And Tables

DISHWASHING IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for dishwashing products falls as consumers spend less time at home
Producers emphasise the eco-friendly properties of their brands
Offer of allergy-safe products continues to grow
PROSPECTS AND OPPORTUNITIES
Recent spike in dishwasher sales bodes well for dishwashing liquids and tablets
Sustainability issue will continue to shape consumer choices and brand strategies
Demand for dishwashing tablets and liquids may be limited by auto-dose technology
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2016-2021
Table 3 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 5 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 6 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN DENMARK
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2016-2021
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2016-2021
Table 10 Sales of Home Care by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home Care: % Value 2017-2021
Table 12 LBN Brand Shares of Home Care: % Value 2018-2021
Table 13 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 14 Distribution of Home Care by Format: % Value 2016-2021
Table 15 Distribution of Home Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Home Care by Category: Value 2021-2026
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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