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Home Care in Slovenia

Home Care in Slovenia

In general, the demand for home care products in Slovenia increased due to the Coronavirus (COVID-19) pandemic in the country. Consumers intensified their cleaning and hygiene routines, including the use of disinfectants and antibacterial products, to minimise the risk of contagion. Moreover, work-from-home, distance learning and few occasions for socialising forced consumers to spend long periods in the home, thereby increasing the need to clean and disinfect homes regularly.

Euromonitor International's Home Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Slovenia

List Of Contents And Tables

HOME CARE IN SLOVENIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound in demand in 2021 as consumers resume pre-pandemic lifestyles
Sustainability concerns influence washing machine and laundry care purchases
Better quality clothing increases the call for fine fabric detergents, while private label benefits from price-sensitive demand
PROSPECTS AND OPPORTUNITIES
Positive development as the return to normality increases laundry needs
Changing clothing preferences expected to grow awareness of laundry care
Ecological and private label products set to benefit from some polarisation in demand
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Less at-home cooking and dining lowers the demand for dishwashing products
Fewer dishwashing occasions and a negative ecological image hinder hand dishwashing sales
Higher prices in a tough economic climate underpin rise of private label
PROSPECTS AND OPPORTUNITIES
Move to automatic dishwashing anticipated in line with changing lifestyles
Improving economic situation expected to accelerate shift to ecological products
Demographic trends set to increase dishwashing occasions
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales development slows as consumers resume out-of-home lifestyles
Growing interest in eco-friendly products and natural solutions for health and economy reasons
The demand for kitchen cleaners rises as the kitchen remains a hub in Slovenian homes
PROSPECTS AND OPPORTUNITIES
Demographic and socioeconomic factors expected to influence the performance of surface care
Manufacturers and retailers are required to cater to an environmentally aware consumer base
The expansion of discounters and price-sensitive demand is set to push private label sales
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lingering threat of Coronavirus (COVID-19) props up demand
Unhealthy perception continues to see consumers reach for alternatives to bleach
ProLogistic leverages wide distribution, multi-purpose brands and affordable prices to dominate the category
PROSPECTS AND OPPORTUNITIES
Bleach use to fall as consumers increasingly turn to alternatives
Players need to heed the ecological trend to remain relevant
Residual economic effects of the pandemic to boost private label
CATEGORY DATA
Table 41 Sales of Bleach: Value 2016-2021
Table 42 Sales of Bleach: % Value Growth 2016-2021
Table 43 NBO Company Shares of Bleach: % Value 2017-2021
Table 44 LBN Brand Shares of Bleach: % Value 2018-2021
Table 45 Forecast Sales of Bleach: Value 2021-2026
Table 46 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lingering public health threat maintains upward trajectory in sales of toilet care products
Home renovations increase interest in specialised toilet care products
Expansion of discounters and price-sensitive consumers boost private label
PROSPECTS AND OPPORTUNITIES
More hectic out-of-home lifestyles dampen the outlook for toilet care
Young consumers likely to add dynamism to the demand for toilet care
Convenience and economy factors to push channel shifts
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2016-2021
Table 48 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 50 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 51 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater mobility supports rebound in shoe polish sales
Longer periods in the home increase the need to maintain floors and furniture
The search for more natural solutions hinders the use of polishes
PROSPECTS AND OPPORTUNITIES
Improving economic conditions and urbanisation set to stimulate use of polishes
Substitutes increase the pressure on floor polish while tourism offers growth opportunities for furniture and metal polishes
Changing lifestyles to exert push-pull factors in shoe polish
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2016-2021
Table 54 Sales of Polishes by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Polishes: % Value 2017-2021
Table 56 LBN Brand Shares of Polishes: % Value 2018-2021
Table 57 Forecast Sales of Polishes by Category: Value 2021-2026
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Desire for a clean and fresh ambience maintains growth trajectory despite the return to pre-pandemic lifestyles
Health concerns see more natural solutions increase the pressure on specialised products
Orbico leads with a strong portfolio of international brands, but smaller players and private label continue to gain price-sensitive consumers
PROSPECTS AND OPPORTUNITIES
Pandemic experience strengthens emphasis on air care
Consumers to search for convenience and natural and eco-friendly air care solutions
Short tourist trips to underpin ongoing rebound in car air fresheners
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2016-2021
Table 60 Sales of Air Care by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Air Care: % Value 2017-2021
Table 62 LBN Brand Shares of Air Care: % Value 2018-2021
Table 63 Forecast Sales of Air Care by Category: Value 2021-2026
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN SLOVENIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Improved tourist flows help to sustain a demand for home insecticides
Larger than usual mosquito population in 2021 stimulates use of home insecticides
Strong shelf positioning and marketing support underpin Raid’s dominance
PROSPECTS AND OPPORTUNITIES
High convenience favours use of electric insecticides
Warmer temperatures predicted to make home insecticides more essential purchases
Investment in home renovation and insulation to make it harder for insects to penetrate homes
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2016-2021
Table 66 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 68 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 69 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

Report Title: Home Care in Slovenia


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