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Home Care in Sweden

Home Care in Sweden

Home care in Sweden recovered somewhat and retail value sales of many home care categories started normalising in 2021. This is after some home care categories experienced faster sales growth during 2020 thanks to the COVID-19 pandemic, which amplified Swedes hygiene routines. However, many consumers continued to spend more time at home as many Swedes continued to work from home. Consequently, many Swedish consumers continued to cook and eat at home, which led to extra cleaning and thus resulted...

Euromonitor International's Home Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in Sweden

List Of Contents And Tables

HOME CARE IN SWEDEN
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Subscription models increasingly popular in 2021 thanks to its convenience
Enhanced performance and environmentally friendly trends continue in 2021
Demand for free-from allergens laundry care increases during 2021
PROSPECTS AND OPPORTUNITIES
Private label likely to benefit from new lines and price sensitive consumers in the forecast period
Leading players set to launch new products to gain consumer awareness over the forecast period
Social marketing strategies will become imperative during the forecast period
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Efficiency is consumers’ top priority in 2021
Sustainability and allergies, two important topics in 2021, influencing launches
Overdosing leads to more maintenance, with Grumme giving dishwashing tips
PROSPECTS AND OPPORTUNITIES
More sustainable private label products likely to be launched over the forecast period
Innovation will need to take climate change into account during the forecast period
Transparency expected to become more important during the forecast period
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Swedes’ cleaning routines become more relaxed in 2021
Large brands introduce environmentally friendly lines in 2021
Surface care’s impact on ecology leads to more innovative green products in 2021
PROSPECTS AND OPPORTUNITIES
Competitive landscape is mature but a rise in sales is likely in the forecast period due to new product developments
Private label set to become more sophisticated, and efficiency will remain important during the forecast period
Social media to be increasingly used and ecological footprint likely to remain important during the forecast period
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Environmental concerns affect bleach sales negatively in 2021
Klorin dominates thanks to multiple formats in 2021
Bleach is versatile and efficient
PROSPECTS AND OPPORTUNITIES
Bleach sales likely to rise during the forecast period thanks to new hygiene routines
Players likely to benefit it they address consumers’ concerns in the forecast period
More private label bleach to be launched during the forecast period, while players will differentiate packaging to increase sales
CATEGORY DATA
Table 43 Sales of Bleach: Value 2016-2021
Table 44 Sales of Bleach: % Value Growth 2016-2021
Table 45 NBO Company Shares of Bleach: % Value 2017-2021
Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
Table 47 Forecast Sales of Bleach: Value 2021-2026
Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales rise as life starts normalising during 2021
Players give more attention to sustainability concerns in 2021
As toilet care remains concentrated in 2021, efficiency becomes ever more important
PROSPECTS AND OPPORTUNITIES
Sales of toilet care set to benefit from diligent cleaning habits during the forecast period
Private label becomes more sophisticated which will increase competition with brands during the forecast period
Price competition and innovation likely during the forecast period
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2016-2021
Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers return to pre-pandemic habits in 2021 but many still work from home
Ecological and fewer harmful chemical trends lead to product innovation in 2021
Brands focus on efficiency during 2021
PROSPECTS AND OPPORTUNITIES
Polishes likely to register sluggish sales growth during the forecast period due to substitution effect
Innovation of more sustainable polishes set to boost sales during the forecast period
Demand for green brands likely to increase during the forecast period
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2016-2021
Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Polishes: % Value 2017-2021
Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Availability of air care continues to determine demand in 2021
Air care becomes more introspective during 2022
Players include natural ingredients due to becoming more popular
PROSPECTS AND OPPORTUNITIES
Innovation must target sustainability concerns to stimulate sales during the forecast period
Products to include value added features to attract attention over the forecast period
Wide range of scents and formats to remain important during the forecast period
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2016-2021
Table 62 Sales of Air Care by Category: % Value Growth 2016-2021
Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 64 NBO Company Shares of Air Care: % Value 2017-2021
Table 65 LBN Brand Shares of Air Care: % Value 2018-2021
Table 66 Forecast Sales of Air Care by Category: Value 2021-2026
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN SWEDEN
KEY DATA FINDINGS
2021 DEVELOPMENTS
More insects stimulated demand for home insecticides during 2021
Efficiency and transparency continue to be important in 2021
Sustainability trend drives sales in 2021
PROSPECTS AND OPPORTUNITIES
Health and environmental concerns to remain key challenge during the forecast period
More natural ingredients to be included in product development in the forecast period
Product differentiation will be crucial to boost sales during the forecast period
CATEGORY DATA
Table 68 Sales of Home Insecticides by Category: Value 2016-2021
Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

Report Title: Home Care in Sweden


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