Jeans in Hungary

Abstract
2021 saw intense pricing competition in the economy and standard jeans segments. This involved both above-the-line and below-the-line campaigns, coupon days in magazines such as Glamour and Joy, and Black Friday. Retailers chose to lower their prices to attract customers in the highly price-sensitive environment created by the COVID-19 crisis, during a time when consumers were still wary of visiting physical outlets. Meanwhile, super premium jeans products became more expensive due to the rising...

Euromonitor International's Jeans in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Content
Jeans in Hungary

List Of Contents And Tables

JEANS IN HUNGARY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pricing competition in economy and standard segments
Pepkor retains lead
H&M maintains share growth trend
PROSPECTS AND OPPORTUNITIES
High levels of price-sensitivity
Improved performance for higher-end women’s products
Increasing emphasis on green credentials
CATEGORY DATA
Table 1 Sales of Jeans by Category: Volume 2016-2021
Table 2 Sales of Jeans by Category: Value 2016-2021
Table 3 Sales of Jeans by Category: % Volume Growth 2016-2021
Table 4 Sales of Jeans by Category: % Value Growth 2016-2021
Table 5 Sales of Men’s Jeans by Category: Volume 2016-2021
Table 6 Sales of Men’s Jeans by Category: Value 2016-2021
Table 7 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
Table 8 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
Table 9 Sales of Women’s Jeans by Category: Volume 2016-2021
Table 10 Sales of Women’s Jeans by Category: Value 2016-2021
Table 11 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
Table 12 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Jeans: % Value 2017-2021
Table 14 LBN Brand Shares of Jeans: % Value 2018-2021
Table 15 Forecast Sales of Jeans by Category: Volume 2021-2026
Table 16 Forecast Sales of Jeans by Category: Value 2021-2026
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
Table 19 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
Table 20 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
Table 21 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
Table 23 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
Table 24 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
Table 25 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
APPAREL AND FOOTWEAR IN HUNGARY
EXECUTIVE SUMMARY
Apparel and footwear in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 27 Sales of Apparel and Footwear by Category: Volume 2016-2021
Table 28 Sales of Apparel and Footwear by Category: Value 2016-2021
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
Table 33 Distribution of Apparel and Footwear by Format: % Value 2016-2021
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2021
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources