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Laundry Care in Denmark

Laundry Care in Denmark

Laundry care in Denmark saw total volume sales grow for the first time in several years in 2020 after the outbreak of COVID-19 made consumers more hygiene-conscious and encouraged stockpiling of certain items. These trends subsequently subsided with improvements in the local epidemiological situation and greater public awareness of how the virus spreads, hence total volume sales fell back into negative territory in 2021. Overall demand was further undermined by long-term challenges such as matur...

Euromonitor International's Laundry Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Laundry Care in Denmark

List Of Contents And Tables

LAUNDRY CARE IN DENMARK
KEY DATA FINDINGS
2021 DEVELOPMENTS
Overall demand slows with the easing of the COVID-19 pandemic
Environmental concerns continue to shape innovation and packaging strategies
Hypoallergenic products gain ground in laundry care
PROSPECTS AND OPPORTUNITIES
Increased hygiene-consciousness set to support overall expansion of laundry care
Migration from powder detergents to liquid and tablet formats will persist
Growing focus on sustainability will continue to depress demand for fabric softeners
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2016-2021
Table 3 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 4 Sales of Laundry Aids by Category: Value 2016-2021
Table 5 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 6 Sales of Laundry Detergents by Category: Value 2016-2021
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 8 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 9 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 10 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 11 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 12 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 14 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN DENMARK
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 16 Households 2016-2021
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2016-2021
Table 18 Sales of Home Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Home Care: % Value 2017-2021
Table 20 LBN Brand Shares of Home Care: % Value 2018-2021
Table 21 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 22 Distribution of Home Care by Format: % Value 2016-2021
Table 23 Distribution of Home Care by Format and Category: % Value 2021
Table 24 Forecast Sales of Home Care by Category: Value 2021-2026
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Laundry Care in Denmark


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