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Mobile E-Commerce (Goods) in Serbia

Mobile E-Commerce (Goods) in Serbia

While still from a low base, mobile e-commerce registered the highest current value growth of all retailing formats in 2021. While growth was not quite as high as in 2020, when value sales increased by nearly two-thirds, there was still very healthy double-digit value growth in 2021. There were several factors contributing to the growth, including increased smartphone ownership and also more websites that are mobile enabled.

Euromonitor International's Mobile E-Commerce (Goods) in Serbia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile E-Commerce (Goods) market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Mobile E-Commerce (Goods) in Serbia

List Of Contents And Tables

MOBILE E-COMMERCE (GOODS) IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong growth in 2021
Increasing number of proprietary apps
Next step is development in mobile wallets
PROSPECTS AND OPPORTUNITIES
Fastest growing retail channel over forecast period
Domestic players need to improve the mobile experience
Incentivise customers to use mobile payments
CHANNEL DATA
Table 1 Mobile E-Commerce (Goods): Value 2016-2021
Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
RETAILING IN SERBIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Online space continues to gain value share
Modern grocery retailers surpass traditional grocery retailers for first time in terms of value sales
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value 2016-2021
Seasonality
New Year’s Eve/Christmas
First Day of School
Patron Saint Celebration
Easter
Women’s Day
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 8 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 10 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 12 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 20 Retailing GBO Company Shares: % Value 2017-2021
Table 21 Retailing GBN Brand Shares: % Value 2018-2021
Table 22 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 23 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 25 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources

Report Title: Mobile E-Commerce (Goods) in Serbia


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