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Retailing in Serbia

Retailing in Serbia

Growth in value sales in retailing was slightly lower in 2021 than in 2020, as consumers felt their finances being squeezed due to the fallout of the pandemic and there was also inflationary pressure. All the same, certain retailers performed better than others. For instance, though growth was lower than in 2020, e-commerce and mobile e-commerce continued to post double-digit value growth. Also, though growth was lower for modern grocery retailers in 2021, they continued to steal value share fro...

Euromonitor International's Retailing in Serbia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Non-Store Retailing, Store-Based Retailing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Serbia

List Of Contents And Tables

RETAILING IN SERBIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
Online space continues to gain value share
Modern grocery retailers surpass traditional grocery retailers for first time in terms of value sales
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2016-2021
Seasonality
New Year’s Eve/Christmas
First Day of School
Patron Saint Celebration
Easter
Women’s Day
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 16 Retailing GBO Company Shares: % Value 2017-2021
Table 17 Retailing GBN Brand Shares: % Value 2018-2021
Table 18 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 19 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 21 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
MODERN GROCERY RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value growth than 2020, but still solid
Discounter Lidl gains further value share
Leading players create goodwill through charitable activities
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Private label key tool for leading retailers over forecast period
Hypermarkets in decline
CHANNEL DATA
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 43 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 45 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Fall in constant value sales in 2021
Futura Plus leads in highly fragmented landscape
Private label products from larger retailers being sold in some neighbourhood stores
PROSPECTS AND OPPORTUNITIES
Muted outlook over forecast period
Kiosks, bakeries and butchers expected to be unimpacted by the modernisation trend
Degree of market concentration expected over forecast period
CHANNEL DATA
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in value sales in 2021
LC Waikiki strengthens its lead thanks to its expansion strategy and accessible pricing
Increased offering of loyalty cards
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
E-commerce becomes even more of a focus of the leading players
Consolidation over forecast period
CHANNEL DATA
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower value growth in 2021, due to decline in growth of chemists/pharmacies
Apotekarska Ustanova continued to lose value share to its nearest competitors
Rebound for beauty specialist retailers in 2021
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Optical goods fastest growing channel
Potential growth opportunity for vitamins and dietary supplements speciality retailers
CHANNEL DATA
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Modest recovery in 2021
Department stores, mass merchandisers and warehouse clubs remain non-existent in Serbia
Studio Moderna intensifies its discounting of brand Top Shop
PROSPECTS AND OPPORTUNITIES
Sluggish growth over forecast period
Variety stores appeals to cash-strapped consumers
Other formats unlikely to appear in Serbia
CHANNEL DATA
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 87 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 89 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 91 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 92 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 93 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026
DIRECT SELLING IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery after severe drop in value sales during 2020 lockdowns.
Bigger players lose value share to smaller players in 2021
Changes in society means job more difficult for direct sellers
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
E-commerce a growing threat to direct selling
No significant new player over forecast period
CHANNEL DATA
Table 101 Direct Selling by Category: Value 2016-2021
Table 102 Direct Selling by Category: % Value Growth 2016-2021
Table 103 Direct Selling GBO Company Shares: % Value 2017-2021
Table 104 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 105 Direct Selling Forecasts by Category: Value 2021-2026
Table 106 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong growth in 2021
Wider availability of internet and development of payment infrastructure leading to increased sales
Delivery platforms benefitting from increased e-commerce
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Resistance from older generations and cost of broadband challenges the expansion of e-commerce
Retailers focus on generating sales via e-commerce
CHANNEL DATA
Table 107 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 108 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 109 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 110 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 111 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 112 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN SERBIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued strong growth in 2021
Increasing number of proprietary apps
Next step is development in mobile wallets
PROSPECTS AND OPPORTUNITIES
Fastest growing retail channel over forecast period
Domestic players need to improve the mobile experience
Incentivise customers to use mobile payments
CHANNEL DATA
Table 113 Mobile E-Commerce (Goods): Value 2016-2021
Table 114 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 115 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 116 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Report Title: Retailing in Serbia


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