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Tissue and Hygiene in Canada

Tissue and Hygiene in Canada

2021 saw a partial recovery of Canada’s economy, thanks to the government’s relief programmes, supply chain improvements, vaccination-aided easing of restrictions and employment improvement. Such recovery lent strength to the away-from-home channel, while softening some retail demand. That being said, 2021 was far from restoring the pre-pandemic reality, especially as certain enduring pandemic-induced structural and lifestyle shifts, such as hybrid working and heightened self-care regimens, cont...

Euromonitor International's Tissue and Hygiene in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Canada

List Of Contents And Tables

TISSUE AND HYGIENE IN CANADA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Destocking, family planning and financial pinch soften consumption growth
Pantyliners leads growth, while tampons lags
New launches reinforce the shift towards cleaner ingredients and purpose-driven branding
PROSPECTS AND OPPORTUNITIES
Population gain, income recovery and awareness-building underpin long-term growth
Further innovations should fasten the function-sustainability tie, with clear value proposition
Digital space offers opportunities for customer engagement and brand-building, yet bricks-and-mortar rules the day
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Nappies/diapers sees a slight rebound, while disposable pants posts the strongest growth
Brands continue gaining share, given recognition, innovations and segmentation strategies
Digital sphere gains a foothold amongst shoppers for nappies/diapers
PROSPECTS AND OPPORTUNITIES
Sluggish birth rate underpins soft outlook for nappies/diapers, while lifestyle shift upends disposable pants
Value positioning comes to the fore, while performance and sustainability features drive brand differentiation
Digital presence gains importance and becomes an integral part of channel strategy
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ageing and awareness-building continue driving growth
Household names remain top shareholders, while insurgents gain through digital channels
Direct-to-consumer business model gains momentum
PROSPECTS AND OPPORTUNITIES
Healthy fundamentals drive growth in retail adult incontinence, with light format seeing stronger momentum
Functionality and sustainability fuel further innovation, while alternatives heed value positioning
Discreetness and convenience will bode well for long-term e-commerce growth in retail adult incontinence
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for home care wipes softens, with brands regaining strength
General purpose wipes witnesses demand softening, yet antibacterial/sanitising property remains in demand
Baby, intimate and moist toilet wipes sustain growth, while facial cleansing wipes posts partial recovery
PROSPECTS AND OPPORTUNITIES
Heightened cleaning routines uphold consumption of anti-virus/bacteria wipes
Where cleaning efficacy and user-friendliness meet is a sweet spot
Sustainability charges further innovations and competition
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2016-2021
Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Per capita consumption stays elevated despite demand normalisation
Manufacturers strengthen supply chain efficiency to combat challenges and cost pressures
Performance, comfort and sustainability drive further innovations and premiumisation
PROSPECTS AND OPPORTUNITIES
Paper towels and toilet paper drive long-term category performance
Cost pressures inform further portfolio segmentation and efficiency improvements
Sustainable packaging and recyclable fibre sourcing constitute key areas for innovation
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2016-2021
Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
AFH tissue posts partial and uneven recovery
AFH wipers sees much weaker yet positive growth, supported by heavy usage through healthcare channel
AFH adult incontinence sees slightly softened yet strong momentum, given the ageing trend and pandemic-induced hospitalisations
PROSPECTS AND OPPORTUNITIES
Paper tableware expects strongest recovery, with per capita consumption reaching pre-pandemic level towards end of forecast period
Automated cleaning technologies could dampen demand for AFH wipers
Ageing, income support and AFH care investments underpin long-term growth of AFH adult incontinence
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

Report Title: Tissue and Hygiene in Canada


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