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Tissue and Hygiene in Ireland

Tissue and Hygiene in Ireland

A major increase in demand for tissue and hygiene in 2021 continued from the extensive lockdowns of 2020, as many people in Ireland continued learnt stockpiling behaviour. In addition, ongoing work-from-home arrangements maintained higher-than-usual usage of tissue and hygiene products, especially within toilet paper and paper towels used in the kitchen. The increased interest in disinfecting the home also sustained retail sales of tissue and hygiene products in Ireland in 2021, although growth...

Euromonitor International's Tissue and Hygiene in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Ireland

List Of Contents And Tables

TISSUE AND HYGIENE IN IRELAND
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sanitary protection characterised in 2021 by an increased focus on sustainability
Retailer Lidl plays a part in the gradual combating of period poverty
Sanitary protection competitive landscape remains heavily concentrated
PROSPECTS AND OPPORTUNITIES
Consumer focus on lower-priced products expected to continue during the forecast period due to the economic situation post-COVID-19
New products expected to be a main motor of sales growth
Forecast period projections are for steady growth of sanitary protection sales
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Negative birth rates bringing sales of nappies/diapers/pants down
Demand grows for convenience and ecology
Hegemony of Procter & Gamble continues in 2021
PROSPECTS AND OPPORTUNITIES
Value performance set to exceed volume performance
Sales performance to be influenced by both financial and sustainability concerns among consumers
Standard nappies/diapers to drive overall sales growth
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Greater awareness of the products and consumers learning to live with adult incontinence support steady growth rates in 2021
Modern grocery retailers takes a bigger share of sales as taboos fade and product awareness grows
Leadership positions of Tena and Depend chipped away at by retailers’ private label ranges
PROSPECTS AND OPPORTUNITIES
Steady growth forecast due to an ageing population, greater consumer awareness and product innovation
Consumers’ greater confidence in purchasing retail adult incontinence products from modern grocery retailers will support growth
Innovation expected from all types of players in the forecast period
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers continue to place important focus on household hygiene
Importance of skin care among Irish consumers supports growth of facial cleansing wipes
Boots takes second place from Procter & Gamble
PROSPECTS AND OPPORTUNITIES
Recovery in demand for personal wipes and an ongoing focus on sanitation will bolster sales of wipes in the forecast period
Baby wipes set for steady growth despite falling birth rate
Demand to remain steady for moist toilet wipes and general purpose wipes
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2016-2021
Table 39 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 40 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 41 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 42 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of toilet paper continue to grow in 2021 as consumers still work from home
Smaller retail tissue categories suffer from negative consumer sentiment
Private label continues to dominate volume sales of retail tissue
PROSPECTS AND OPPORTUNITIES
Positive growth forecast for retail tissue in the forecast period
Value-added launches may allow brands to compete better with private label
Value for money packs and demonstration advertising expected among brands’ strategies to challenge private label
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2016-2021
Table 45 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 46 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 47 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 48 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reversal of 2020 decline sees almost full recovery of away-from-home tissue and hygiene sales levels
More normal operations in the hospitality industry support recovery in away-from-home tissue
Retail giant Essity is a key player also in the away-from-home segment
PROSPECTS AND OPPORTUNITIES
Early recovery forecast for away-from-home tissue and hygiene
Slow recovery of tourism will force away-from-home tissue players to manage supply amid fluctuating demand and focus on their operating costs
Players will need to satisfy the sustainability and environmental concerns of Irish public bodies
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

Report Title: Tissue and Hygiene in Ireland


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