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Marketing Automation Market with COVID-19 Impact Analysis, by Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment Type, Organization Size, Vertical and Region - Global Forecast to 2027

Marketing Automation Market with COVID-19 Impact Analysis, by Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment Type, Organization Size, Vertical and Region - Global Forecast to 2027

The marketing automation market size is expected to grow from USD 5.2 billion in 2022 to USD 9.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.8% during the forecast period. The increasing focus of enterprises to optimize marketing spending, growing number of marketing channels to reach end customers are a few factors driving the growth of the marketing automation market.
The services enables benefit the organizations by enhancing the marketing project execution and streamlining marketing operations

Services form an integral part of the marketing automation software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance.

With the increasing adoption of marketing automation software, the need for these associated services is expected to increase among enterprises, as they reduce marketing costs, increase the overall revenue, and improve performance. In addition, marketing automation services help organizations track, evaluate, and analyze the targeted prospects and existing customers.

Scalability and cost-effectiveness are the major factors driving the adoption of cloud-based marketing automation.

While enabling companies to manage their business operations related to the creation, storage, enrichment, management, and analysis of digital assets, cloud-based marketing automation solutions can help organizations avoid costs related to hardware, physical storage, and technical staff. The cloud deployment type is expected to grow at a higher CAGR during the forecast period. The cloud-based deployment type enables users to access the software from anywhere or from any device, such as personal computers, laptops, and mobiles. Implementing the cloud-based marketing automation solution helps SMEs and large enterprises focus on their core competencies, rather than IT processes.

Cloud-based marketing automation solutions help reduce the overall costs and provide highly flexible and scalable access to solutions through the IT infrastructure hosted by the cloud service provider. Hence, enterprises prefer deploying marketing automation solutions in the cloud to improve mobility and decentralize data storage and computing. Enterprises are investing more in the cloud due to the increased need to optimize deployment costs, secure critical data, and manage resources.

The automation tools enables user to reduce the amount of time spent gathering posts and increase audience engagement.

The promoting and sharing their products on social media is a simple way to improve lead generation, boost conversions, and increase sales. According to Global Web Index, 54% of social browsers use social media to research products. Thus, social media marketing tools are expected to drive the demand for marketing automation software.

The intensely competitive market scenario has encouraged SMEs to invest in automated solutions to achieve high business efficiency
Being constrained by limited budgets, small IT infrastructure, and staff, SMEs look for flexible, scalable, and cost-effective solutions. Hence, SMEs increasingly adopt cloud-based marketing automation solutions to optimize and automate customer communications and outreach.

Marketing automation in the retail and consumer goods industry has a specific importance in the overall business operations and is expected to deliver a higher RoI

The retail and consumer goods industry having large customer base helps in predicting the customers’ behaviors and patterns through which it provides personalized experiences to its customers. During the COVID-19 pandemic, companies were forced to close their physical retail stores and offices, and shifted to the online marketing of products and services. Therefore, e-commerce was responsible for 19% of all retail sales in 2020, compared to 16% the previous year, which has been driving the demand for marketing automation software and services.

North America to dominate the marketing automation market in 2022

The presence of two major economies in North America: the US and Canada are expected to boost the adoption of marketing tools in the region. Moreover, the end-use industries in the region such as BFSI and retail are focusing on improving customer experience and reducing sales cycle, which is expected to drive the market during the forecast period. According to HubSpot, 79% of marketers in North America use inbound marketing as their primary approach.

This is expected to drive the demand for marketing automation software in the region. As per Statista, in 2021, North America had approximately 417 million internet users. The region accounts for the biggest online audience, which is expected to drive the demand for marketing automation software.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people.

The breakup of the profiles of the primary participants as follows:
•By Company Type: Tier I: 33%, Tier II: 42%, and Tier III: 25%
•By Designation: C-Level: 36%, D-Level: 45%, and Others: 19%
•By Region: North America: 42%, Europe: 35%, APAC: 15%, Row: 8%

The report profiles the following key vendors:
1.Adobe (US)
2. IBM (US)
3.Oracle (US)
4. Salesforce (US)
5. Microsoft (US)
6.HubSpot (US)
7. Keap (US)
8. Thryv (US)
9. Sendinblue (France)
10. Teradata (US)
11.Act-On Software (US)
12.ActiveCampaign(US)
13.SAS (US)
14.GetResponse (Poland)
15.SharpSpring (US)
16.ClickDimensions (US)

Research Coverage
The report segments the marketing automation market by automation component (software, and services), deployment type(on-premises, cloud), application(campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, inbound marketing, analytics and reporting, and other applications), organization size (SMEs, large enterprises), vertical, and regions. . The component segment includes software and services. Based on applications, the market is segmented into campaign management, email marketing, lead nurturing and lead scoring, social media marketing, inbound marketing, inbound marketing, analytics and reporting, and other applications.

Based on deployment type, the market is segmented into On-premises and cloud. The market is segmented based on organization size as SMEs and large enterprises. Different Vertical using marketing automation software include BFSI, IT and telecom, retail and consumer goods, travel and hospitality, healthcare and life sciences, education, media and entertainment, manufacturing, and other Vertical.

The geographic analysis of the marketing automation market is spread across five major regions: North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants in the marketing automation market with information on the closest approximations of the revenue numbers for the overall marketing automation market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents

1INTRODUCTION25
1.1OBJECTIVES OF THE STUDY25
1.2MARKET DEFINITION25
1.2.1INCLUSIONS AND EXCLUSIONS25
1.3MARKET SCOPE26
1.3.1MARKET SEGMENTATION26
1.3.2REGIONS COVERED27
1.3.3YEARS CONSIDERED FOR THE STUDY27
1.4CURRENCY CONSIDERED28
1.5STAKEHOLDERS28
1.6SUMMARY OF CHANGES28
2RESEARCH METHODOLOGY30
2.1RESEARCH DATA30
FIGURE 1MARKETING AUTOMATION MARKET: RESEARCH DESIGN30
2.1.1SECONDARY DATA31
2.1.2PRIMARY DATA31
2.1.2.1Breakup of primary profiles32
FIGURE 2BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION32
2.1.2.2Key industry insights32
2.2MARKET BREAKUP AND DATA TRIANGULATION33
FIGURE 3DATA TRIANGULATION33
2.3MARKET SIZE ESTIMATION34
FIGURE 4MARKETING AUTOMATION MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES34
FIGURE 5MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY SIDE): REVENUE OF MARKETING AUTOMATION FROM VENDORS35
FIGURE 6MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF MARKETING AUTOMATION VENDORS36
FIGURE 7MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): MARKETING AUTOMATION MARKET36
FIGURE 8MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION37
2.4MARKET FORECAST37
TABLE 1FACTOR ANALYSIS37
2.5COMPANY EVALUATION MATRIX METHODOLOGY38
FIGURE 9COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE38
2.6STARTUP/SME EVALUATION MATRIX METHODOLOGY39
FIGURE 10STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE39
2.7ASSUMPTIONS FOR THE STUDY40
2.8LIMITATIONS OF THE STUDY40
3EXECUTIVE SUMMARY41
FIGURE 11MARKETING AUTOMATION MARKET: GLOBAL SNAPSHOT, 2020–202742
FIGURE 12TOP-GROWING SEGMENTS IN THE MARKETING AUTOMATION MARKET42
FIGURE 13SOFTWARE SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD43
FIGURE 14SOCIAL MEDIA MARKETING APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD44
FIGURE 15CLOUD DEPLOYMENT TYPE TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD44
FIGURE 16SMALL AND MEDIUM-SIZED ENTERPRISES TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD45
FIGURE 17RETAIL AND CONSUMER GOODS VERTICAL TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD45
FIGURE 18NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SHARE DURING THE FORECAST PERIOD46
4PREMIUM INSIGHTS47
4.1BRIEF OVERVIEW OF THE MARKETING AUTOMATION MARKET47
FIGURE 19INCREASING DEMAND FOR AUTOMATION AND DIGITAL MARKETING PLATFORMS DRIVING THE GROWTH OF THE MARKET47
4.2MARKETING AUTOMATION MARKET, BY COMPONENT, 2022 VS. 202747
FIGURE 20SOFTWARE SEGMENT TO ACCOUNT FOR A LARGER MARKET SHARE BY 202747
4.3MARKETING AUTOMATION MARKET, BY APPLICATION, 2022 VS. 202748
FIGURE 21LEAD NURTURING AND LEAD SCORING TO ACCOUNT FOR THE HIGHEST MARKET SHARE BY 202748
4.4MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2022 VS. 202748
FIGURE 22ON-PREMISES DEPLOYMENT TO ACCOUNT FOR A LARGER MARKET SHARE
BY 202748
4.5MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2022 VS. 202749
FIGURE 23LARGE ENTERPRISES TO ACCOUNT FOR A LARGER MARKET SHARE BY 202749
4.6MARKETING AUTOMATION MARKET, BY VERTICAL, 2022 VS. 202749
FIGURE 24RETAIL AND CONSUMER GOODS VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 202749
4.7MARKETING AUTOMATION MARKET—INVESTMENT SCENARIO50
FIGURE 25ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENT IN NEXT FIVE YEARS50
5MARKET OVERVIEW AND INDUSTRY TRENDS51
5.1INTRODUCTION51
5.2MARKET DYNAMICS51
FIGURE 26DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING AUTOMATION MARKET51
5.2.1DRIVERS52
5.2.1.1Rising adoption of SMAC technologies52
5.2.1.2Need for personalized marketing to maximize returns by reaching target audience52
5.2.1.3Increasing focus of enterprises to optimize marketing spending52
5.2.1.4Growing number of marketing channels to reach end customers53
5.2.2RESTRAINTS53
5.2.2.1Security and privacy concerns for confidential data53
5.2.3OPPORTUNITIES53
5.2.3.1Increasing adoption of AI and ML53
5.2.3.2High adoption of marketing automation solutions among SMEs54
5.2.4CHALLENGES54
5.2.4.1Integrating marketing automation software with other business applications54
5.2.4.2Inconsistent historic data storage format makes data processing difficult for marketing automation vendors54
5.2.4.3Selection of relevant marketing automation software and vendors55
5.3ECOSYSTEM55
FIGURE 27MARKETING AUTOMATION MARKET: ECOSYSTEM55
5.4SUPPLY CHAIN ANALYSIS56
FIGURE 28MARKETING AUTOMATION MARKET: SUPPLY CHAIN56
5.5KEY STAKEHOLDERS AND BUYING CRITERIA58
5.5.1KEY STAKEHOLDERS IN THE BUYING PROCESS58
TABLE 2KEY STAKEHOLDERS IN THE BUYING PROCESS BY TOP THREE INDUSTRY VERTICAL58
5.5.2BUYING CRITERIA59
TABLE 3MARKETING AUTOMATION VENDORS' SELECTION CRITERIA59
5.6TECHNOLOGICAL ANALYSIS59
5.6.1ARTIFICIAL INTELLIGENCE59
5.6.2DATA ANALYTICS60
5.6.3MACHINE LEARNING60
5.6.4INTERNET OF THINGS60
5.7KEY CONFERENCES AND EVENTS IN 2022–202361
TABLE 4MARKETING AUTOMATION MARKET: DETAILED LIST OF CONFERENCES AND EVENTS61
5.8COVID-19 DRIVEN MARKET DYNAMICS63
5.8.1DRIVERS AND OPPORTUNITIES63
5.8.2RESTRAINTS AND CHALLENGES64
5.9PRICING ANALYSIS64
TABLE 5HUBSPOT: PRICING ANALYSIS OF VENDORS IN THE MARKETING AUTOMATION MARKET65
TABLE 6ACTIVECAMPAIGN: PRICING ANALYSIS OF VENDORS IN THE MARKETING AUTOMATION MARKET65

5.10PATENT ANALYSIS66
FIGURE 29NUMBER OF PATENTS PUBLISHED, 2012–202266
FIGURE 30TOP FIVE PATENT OWNERS (GLOBAL)66
TABLE 7TOP TEN PATENT APPLICANTS (UNITED STATES)67
TABLE 8MARKETING AUTOMATION MARKET: PATENTS GRANTED TO MARKETING AUTOMATION VENDORS67
5.11CASE STUDY ANALYSIS68
5.11.1CASE STUDY 1: SYNCHRONIZED MARKETING CAPABILITIES AND CAMPAIGN MANAGEMENT68
5.11.2CASE STUDY 2: AWARENESS AND INVESTMENT WITH A SUCCESSFUL CAMPAIGN MANAGEMENT68
5.11.3CASE STUDY 3: IMPROVED SERVICE AND LEAD MANAGEMENT69
5.11.4CASE STUDY 4: BETTER ENGAGEMENT WITH CUSTOMERS69
5.11.5CASE STUDY 5: DELIVERED CONSISTENT, PERSONALIZED EXPERIENCE ON EVERY CHANNEL70
5.12PORTER’S FIVE FORCES ANALYSIS71
FIGURE 31MARKETING AUTOMATION MARKET: PORTER’S FIVE FORCES ANALYSIS71
TABLE 9MARKETING AUTOMATION MARKET: PORTER’S FIVE FORCES ANALYSIS71
5.12.1DEGREE OF COMPETITION72
5.12.2BARGAINING POWER OF SUPPLIERS72
5.12.3BARGAINING POWER OF BUYERS72
5.12.4NEW ENTRANTS72
5.12.5THREAT OF SUBSTITUTES72
5.13TARIFF AND REGULATORY LANDSCAPE73
5.13.1REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS73
TABLE 10NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES AND OTHER ORGANIZATIONS73
TABLE 11EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS73
TABLE 12ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS74
TABLE 13REST OF WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS74
5.13.2REGULATIONS75
5.13.2.1North America75
5.13.2.2Europe75
5.13.2.3Asia Pacific76
5.13.2.4Middle East and South Africa76
5.13.2.5Latin America76

6MARKETING AUTOMATION MARKET, BY COMPONENT77
6.1INTRODUCTION78
FIGURE 32SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD78
TABLE 14MARKETING AUTOMATION MARKET, BY COMPONENT,
2017–2020 (USD MILLION)78
TABLE 15MARKETING AUTOMATION MARKET, BY COMPONENT,
2021–2027 (USD MILLION)79
TABLE 16COMPONENT: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)79
TABLE 17COMPONENT: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)79
6.1.1COMPONENTS: MARKETING AUTOMATION MARKET DRIVERS79
6.1.2COMPONENTS: COVID-19 IMPACT80
6.2SOFTWARE80
TABLE 18SOFTWARE: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)80
TABLE 19SOFTWARE: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)81
6.3SERVICES81
TABLE 20SERVICES: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)81
TABLE 21SERVICES: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)82
7MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE83
7.1INTRODUCTION84
FIGURE 33CLOUD DEPLOYMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD84
TABLE 22MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2017–2020 (USD MILLION)84
TABLE 23MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE,
2021–2027 (USD MILLION)84
7.1.1DEPLOYMENT TYPES: MARKETING AUTOMATION MARKET DRIVERS85
7.1.2DEPLOYMENT TYPES: COVID-19 IMPACT85
7.2CLOUD85
TABLE 24CLOUD: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)86
TABLE 25CLOUD: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)86
7.3ON-PREMISES86
TABLE 26ON-PREMISES: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)87
TABLE 27ON-PREMISES: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)87

8MARKETING AUTOMATION MARKET, BY APPLICATION88
8.1INTRODUCTION89
8.1.1APPLICATIONS: MARKETING AUTOMATION MARKET DRIVERS89
8.1.2APPLICATIONS: COVID-19 IMPACT89
FIGURE 34SOCIAL MEDIA MARKETING APPLICATION TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD90
TABLE 28MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2017–2020 (USD MILLION)90
TABLE 29MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2021–2027 (USD MILLION)91
8.2CAMPAIGN MANAGEMENT91
TABLE 30CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2017–2020 (USD MILLION)91
TABLE 31CAMPAIGN MANAGEMENT: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION)92
8.3EMAIL MARKETING92
TABLE 32EMAIL MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)92
TABLE 33EMAIL MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)93
8.4LEAD NURTURING AND LEAD SCORING93
TABLE 34LEAD NURTURING AND LEAD SCORING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)93
TABLE 35LEAD NURTURING AND LEAD SCORING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)94
8.5SOCIAL MEDIA MARKETING94
TABLE 36SOCIAL MEDIA MARKETING: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2017–2020 (USD MILLION)94
TABLE 37SOCIAL MEDIA MARKETING: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION)95
8.6INBOUND MARKETING95
TABLE 38INBOUND MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)95
TABLE 39INBOUND MARKETING: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)96
8.7ANALYTICS AND REPORTING96
TABLE 40ANALYTICS AND REPORTING: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2017–2020 (USD MILLION)96
TABLE 41ANALYTICS AND REPORTING: MARKETING AUTOMATION MARKET SIZE,
BY REGION, 2021–2027 (USD MILLION)97
8.8OTHER APPLICATIONS97
TABLE 42OTHER APPLICATIONS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)97
TABLE 43OTHER APPLICATIONS: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)98

9MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE99
9.1INTRODUCTION100
9.1.1ORGANIZATION SIZE: MARKETING AUTOMATION MARKET100
9.1.2ORGANIZATION SIZE: COVID-19 IMPACT100
FIGURE 35SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD100
TABLE 44MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE,
2017–2020 (USD MILLION)101
TABLE 45MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE,
2021–2027 (USD MILLION)101
9.2LARGE ENTERPRISES101
TABLE 46LARGE ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)101
TABLE 47LARGE ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)102
9.3SMALL AND MEDIUM-SIZED ENTERPRISES102
TABLE 48SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2017–2020 (USD MILLION)102
TABLE 49SMALL AND MEDIUM-SIZED ENTERPRISES: MARKETING AUTOMATION MARKET SIZE, BY REGION, 2021–2027 (USD MILLION)103
10MARKETING AUTOMATION MARKET, BY VERTICAL104
10.1INTRODUCTION105
FIGURE 36IT AND TELECOM VERTICAL TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD105
TABLE 50MARKETING AUTOMATION MARKET, BY VERTICAL,
2017–2020 (USD MILLION)106
TABLE 51MARKETING AUTOMATION MARKET, BY VERTICAL,
2021–2027 (USD MILLION)106
10.1.1VERTICAL: MARKETING AUTOMATION MARKET DRIVERS106
10.1.2VERTICAL: COVID-19 IMPACT107
10.2BANKING, FINANCIAL SERVICES, AND INSURANCE107
TABLE 52BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING AUTOMATION MARKET, BY REGION, 2017–2020 (USD MILLION)108
TABLE 53BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING AUTOMATION MARKET, BY REGION, 2021–2027 (USD MILLION)108
10.3IT AND TELECOM108
TABLE 54IT AND TELECOM: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)109
TABLE 55IT AND TELECOM: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)109
10.4RETAIL AND CONSUMER GOODS109
TABLE 56RETAIL AND CONSUMER GOODS: MARKETING AUTOMATION MARKET,
BY REGION, 2017–2020 (USD MILLION)110
TABLE 57RETAIL AND CONSUMER GOODS: MARKETING AUTOMATION MARKET,
BY REGION, 2021–2027 (USD MILLION)110
10.5TRAVEL AND HOSPITALITY110
TABLE 58TRAVEL AND HOSPITALITY: MARKETING AUTOMATION MARKET, BY REGION, 2017–2020 (USD MILLION)111
TABLE 59TRAVEL AND HOSPITALITY: MARKETING AUTOMATION MARKET, BY REGION, 2021–2027 (USD MILLION)111
10.6HEALTHCARE AND LIFE SCIENCES111
TABLE 60HEALTHCARE AND LIFE SCIENCES: MARKETING AUTOMATION MARKET,
BY REGION, 2017–2020 (USD MILLION)112
TABLE 61HEALTHCARE AND LIFE SCIENCES: MARKETING AUTOMATION MARKET,
BY REGION, 2021–2027 (USD MILLION)112
10.7EDUCATION112
TABLE 62EDUCATION: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)113
TABLE 63EDUCATION: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)113
10.8MEDIA AND ENTERTAINMENT113
TABLE 64MEDIA AND ENTERTAINMENT: MARKETING AUTOMATION MARKET,
BY REGION, 2017–2020 (USD MILLION)114
TABLE 65MEDIA AND ENTERTAINMENT: MARKETING AUTOMATION MARKET,
BY REGION, 2021–2027 (USD MILLION)114
10.9MANUFACTURING114
TABLE 66MANUFACTURING: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)115
TABLE 67MANUFACTURING: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)115
10.10OTHER VERTICAL115
TABLE 68OTHER VERTICAL: MARKETING AUTOMATION MARKET, BY REGION,
2017–2020 (USD MILLION)116
TABLE 69OTHER VERTICAL: MARKETING AUTOMATION MARKET, BY REGION,
2021–2027 (USD MILLION)116
11MARKETING AUTOMATION MARKET, BY REGION117
11.1INTRODUCTION118
FIGURE 37ASIA PACIFIC TO SHOW THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD118
TABLE 70MARKETING AUTOMATION MARKET SIZE, BY REGION,
2017–2020 (USD MILLION)118
TABLE 71MARKETING AUTOMATION MARKET SIZE, BY REGION,
2021–2027 (USD MILLION)119
11.2NORTH AMERICA119
11.2.1NORTH AMERICA: MARKETING AUTOMATION MARKET DRIVERS119
11.2.2NORTH AMERICA: COVID-19 IMPACT119
FIGURE 38NORTH AMERICA: MARKET SNAPSHOT120
TABLE 72NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017–2020 (USD MILLION)120
TABLE 73NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)121
TABLE 74NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017–2020 (USD MILLION)121
TABLE 75NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021–2027 (USD MILLION)121
TABLE 76NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)122
TABLE 77NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)122
TABLE 78NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)122
TABLE 79NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)122
TABLE 80NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2017–2020 (USD MILLION)123
TABLE 81NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2021–2027 (USD MILLION)123
TABLE 82NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017–2020 (USD MILLION)124
TABLE 83NORTH AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2021–2027 (USD MILLION)124
11.2.3UNITED STATES124
TABLE 84UNITED STATES: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)124
TABLE 85UNITED STATES: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)125
11.2.4CANADA125
TABLE 86CANADA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)125
TABLE 87CANADA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)125
11.3EUROPE126
11.3.1EUROPE: MARKETING AUTOMATION MARKET DRIVERS126
11.3.2EUROPE: COVID-19 IMPACT126
TABLE 88EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT,
2017–2020 (USD MILLION)126
TABLE 89EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT,
2021–2027 (USD MILLION)127
TABLE 90EUROPE: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2017–2020 (USD MILLION)127
TABLE 91EUROPE: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION,
2021–2027 (USD MILLION)127
TABLE 92EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)128
TABLE 93EUROPE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)128
TABLE 94EUROPE: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)128
TABLE 95EUROPE: MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)128
TABLE 96EUROPE: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL,
2017–2020 (USD MILLION)129
TABLE 97EUROPE: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL,
2021–2027 (USD MILLION)129
TABLE 98EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY,
2017–2020 (USD MILLION)130
TABLE 99EUROPE: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY,
2021–2027 (USD MILLION)130
11.3.3UNITED KINGDOM130
TABLE 100UNITED KINGDOM: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)131
TABLE 101UNITED KINGDOM: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)131
11.3.4GERMANY131
TABLE 102GERMANY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)131
TABLE 103GERMANY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)132
11.3.5FRANCE132
TABLE 104FRANCE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)132
TABLE 105FRANCE: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)132
11.3.6ITALY133
TABLE 106ITALY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)133
TABLE 107ITALY: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)133
11.3.7SPAIN133
TABLE 108SPAIN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)134
TABLE 109SPAIN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)134
11.3.8REST OF EUROPE134
TABLE 110REST OF EUROPE: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)134
TABLE 111REST OF EUROPE: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)135
11.4ASIA PACIFIC135
11.4.1ASIA PACIFIC: MARKETING AUTOMATION MARKET DRIVERS135
11.4.2ASIA PACIFIC: COVID-19 IMPACT136
FIGURE 39ASIA PACIFIC: MARKET SNAPSHOT136
TABLE 112ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017–2020 (USD MILLION)137
TABLE 113ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)137
TABLE 114ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017–2020 (USD MILLION)137
TABLE 115ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021–2027 (USD MILLION)138
TABLE 116ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)138
TABLE 117ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)138
TABLE 118ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)139
TABLE 119ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)139
TABLE 120ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL,
2017–2020 (USD MILLION)139
TABLE 121ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL,
2021–2027 (USD MILLION)140
TABLE 122ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY,
2017–2020 (USD MILLION)140
TABLE 123ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY,
2021–2027 (USD MILLION)141
11.4.3CHINA141
TABLE 124CHINA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)141
TABLE 125CHINA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)142
11.4.4JAPAN142
TABLE 126JAPAN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)142
TABLE 127JAPAN: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)142
11.4.5AUSTRALIA AND NEW ZEALAND143
TABLE 128AUSTRALIA AND NEW ZEALAND: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)143
TABLE 129AUSTRALIA AND NEW ZEALAND: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)143
11.4.6INDIA143
TABLE 130INDIA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)144
TABLE 131INDIA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)144
11.4.7REST OF ASIA PACIFIC144
TABLE 132REST OF ASIA PACIFIC: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)144
TABLE 133REST OF ASIA PACIFIC MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)145
11.5MIDDLE EAST & AFRICA145
11.5.1MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET DRIVERS145
11.5.2MIDDLE EAST & AFRICA: COVID-19 IMPACT146
TABLE 134MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COMPONENT, 2017–2020 (USD MILLION)146
TABLE 135MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COMPONENT, 2021–2027 (USD MILLION)146
TABLE 136MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY APPLICATION, 2017–2020 (USD MILLION)147
TABLE 137MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY APPLICATION, 2021–2027 (USD MILLION)147
TABLE 138MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)147
TABLE 139MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)148
TABLE 140MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)148
TABLE 141MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)148
TABLE 142MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY VERTICAL, 2017–2020 (USD MILLION)149
TABLE 143MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY VERTICAL, 2021–2027 (USD MILLION)149
TABLE 144MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COUNTRY, 2017–2020 (USD MILLION)150
TABLE 145MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COUNTRY, 2021–2027 (USD MILLION)150
11.5.3KINGDOM OF SAUDI ARABIA150
TABLE 146KINGDOM OF SAUDI ARABIA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)151
TABLE 147KINGDOM OF SAUDI ARABIA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)151
11.5.4UNITED ARAB EMIRATES151
TABLE 148UNITED ARAB EMIRATES: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)151
TABLE 149UNITED ARAB EMIRATES: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)152
11.5.5SOUTH AFRICA152
TABLE 150SOUTH AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)152
TABLE 151SOUTH AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)152
11.5.6REST OF MIDDLE EAST & AFRICA153
TABLE 152REST OF MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)153
TABLE 153REST OF MIDDLE EAST & AFRICA: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)153
11.6LATIN AMERICA153
11.6.1LATIN AMERICA: MARKETING AUTOMATION MARKET DRIVERS154
11.6.2LATIN AMERICA: COVID-19 IMPACT154
TABLE 154LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2017–2020 (USD MILLION)154
TABLE 155LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2021–2027 (USD MILLION)154
TABLE 156LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2017–2020 (USD MILLION)155
TABLE 157LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2021–2027 (USD MILLION)155
TABLE 158LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION)155
TABLE 159LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION)156
TABLE 160LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)156
TABLE 161LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)156
TABLE 162LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2017–2020 (USD MILLION)157
TABLE 163LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY VERTICAL, 2021–2027 (USD MILLION)157
TABLE 164LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2017–2020 (USD MILLION)158
TABLE 165MIDDLE EAST AND AFRICA: MARKETING AUTOMATION MARKET SIZE,
BY COUNTRY, 2021–2027 (USD MILLION)158
11.6.3BRAZIL158
TABLE 166BRAZIL: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)158
TABLE 167BRAZIL: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)159
11.6.4MEXICO159
TABLE 168MEXICO: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)159
TABLE 169MEXICO: MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)159
11.6.5REST OF LATIN AMERICA160
TABLE 170REST OF LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2017–2020 (USD MILLION)160
TABLE 171REST OF LATIN AMERICA: MARKETING AUTOMATION MARKET SIZE,
BY ORGANIZATION SIZE, 2021–2027 (USD MILLION)160
12COMPETITIVE LANDSCAPE161
12.1INTRODUCTION161
FIGURE 40MARKET EVALUATION FRAMEWORK, 2019–2022161
12.2KEY PLAYERS’ STRATEGIES/RIGHT TO WIN162
12.2.1OVERVIEW OF STRATEGIES BY KEY MARKETING AUTOMATION VENDORS162
12.3MARKET SHARE OF TOP VENDORS163
FIGURE 41MARKETING AUTOMATION MARKET: VENDOR SHARE ANALYSIS163
12.4COMPETITIVE SCENARIO164
TABLE 172MARKETING AUTOMATION MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS, 2020–2022164
TABLE 173MARKETING AUTOMATION MARKET: DEALS, 2019–2020165
12.5COMPANY EVALUATION QUADRANT166
12.5.1STARS166
12.5.2EMERGING LEADERS166
12.5.3PERVASIVE PLAYERS166
12.5.4PARTICIPANTS166
FIGURE 42MARKETING AUTOMATION MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2021167
12.6COMPANY PRODUCT FOOTPRINT ANALYSIS168
TABLE 174COMPANY APPLICATION FOOTPRINT168
TABLE 175COMPANY VERTICAL FOOTPRINT168
TABLE 176COMPANY REGION FOOTPRINT169
TABLE 177COMPANY FOOTPRINT169
12.7SME EVALUATION QUADRANT170
12.7.1PROGRESSIVE COMPANIES170
12.7.2RESPONSIVE COMPANIES170
12.7.3DYNAMIC COMPANIES170
12.7.4STARTING BLOCKS170
FIGURE 43MARKETING AUTOMATION MARKET: SME EVALUATION QUADRANT, 2021171
12.7.5COMPETITIVE BENCHMARKING171
TABLE 178MARKETING AUTOMATION MARKET: DETAILED LIST OF KEY STARTUP/SMES171
12.8SME/STARTUP PRODUCT FOOTPRINT ANALYSIS172
TABLE 179SME/STARTUP APPLICATION FOOTPRINT172
TABLE 180SME/STARTUP VERTICAL FOOTPRINT173
TABLE 181SME/STARTUP REGION FOOTPRINT173
TABLE 182SME/STARTUP FOOTPRINT174
13COMPANY PROFILES175
13.1INTRODUCTION175
(Business overview, Products/solutions/services offered, Recent developments & MnM View)*
13.2KEY COMPANIES175
13.2.1ADOBE175
TABLE 183ADOBE: BUSINESS OVERVIEW175
FIGURE 44ADOBE: COMPANY SNAPSHOT176
TABLE 184ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED176
TABLE 185ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS177
13.2.2IBM179
TABLE 186IBM: BUSINESS OVERVIEW179
FIGURE 45IBM: COMPANY SNAPSHOT180
TABLE 187IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED180
13.2.3ORACLE182
TABLE 188ORACLE: BUSINESS OVERVIEW182
FIGURE 46ORACLE: COMPANY SNAPSHOT183
TABLE 189ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED183
TABLE 190ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS184
TABLE 191ORACLE: DEALS185
13.2.4SALESFORCE187
TABLE 192SALESFORCE: BUSINESS OVERVIEW187
FIGURE 47SALESFORCE: COMPANY SNAPSHOT188
TABLE 193SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED188
TABLE 194SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS189
TABLE 195SALESFORCE: DEALS190
13.2.5MICROSOFT192
TABLE 196MICROSOFT: BUSINESS OVERVIEW192
FIGURE 48MICROSOFT: COMPANY SNAPSHOT193
TABLE 197MICROSOFT: PRODUCTS/SERVICES/SOLUTIONS OFFERED193
TABLE 198MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS194
13.2.6HUBSPOT197
TABLE 199HUBSPOT: BUSINESS OVERVIEW197
FIGURE 49HUBSPOT: COMPANY SNAPSHOT198
TABLE 200HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED198
TABLE 201HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS199
13.2.7KEAP201
TABLE 202KEAP: BUSINESS OVERVIEW201
TABLE 203KEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED201
TABLE 204KEAP: PRODUCT LAUNCHES AND ENHANCEMENTS202
TABLE 205KEAP: DEALS203
13.2.8THRYV204
TABLE 206THRYV: BUSINESS OVERVIEW204
FIGURE 50THRYV: COMPANY SNAPSHOT204
TABLE 207THRYV: SOLUTIONS OFFERED205
TABLE 208THRYV: PRODUCT LAUNCHES205
TABLE 209THRYV: DEALS205
13.2.9SENDINBLUE206
TABLE 210SENDINBLUE: BUSINESS OVERVIEW206
TABLE 211SENDINBLUE: PRODUCTS/SOLUTIONS/SERVICES OFFERED206
TABLE 212SENDINBLUE: PRODUCT LAUNCHES AND ENHANCEMENTS207
TABLE 213SENDINBLUE: DEALS207
TABLE 214SENDINBLUE: OTHER DEVELOPMENTS208
13.2.10TERADATA209
TABLE 215TERADATA: BUSINESS OVERVIEW209
FIGURE 51TERADATA: COMPANY SNAPSHOT209
TABLE 216TERADATA: PRODUCTS/SOLUTIONS/SERVICES OFFERED210
TABLE 217TERADATA: PRODUCT LAUNCHES AND ENHANCEMENTS210
TABLE 218TERADATA: DEALS210
13.2.11ACT-ON SOFTWARE211
TABLE 219ACT-ON SOFTWARE: BUSINESS OVERVIEW211
TABLE 220ACT-ON SOFTWARE: PRODUCTS/SOLUTIONS/SERVICES OFFERED211
TABLE 221ACT-ON SOFTWARE: PRODUCT LAUNCHES AND ENHANCEMENTS212
TABLE 222ACT-ON SOFTWARE: DEALS212
13.2.12ACTIVECAMPAIGN214
TABLE 223ACTIVECAMPAIGN: BUSINESS OVERVIEW214
TABLE 224ACTIVECAMPAIGN: PRODUCTS/SOLUTIONS/SERVICES OFFERED214
TABLE 225ACTIVECAMPAIGN: PRODUCT LAUNCHES AND ENHANCEMENTS215
13.2.13SAS216
TABLE 226SAS: BUSINESS OVERVIEW216
TABLE 227SAS: PRODUCTS/SOLUTIONS/SERVICES OFFERED216
TABLE 228SAS: PRODUCT LAUNCHES AND ENHANCEMENTS217
13.2.14G

Report Title: Marketing Automation Market with COVID-19 Impact Analysis, by Component (Software, Services), Application (Social Media Marketing, Email Marketing, Inbound Marketing), Deployment Type, Organization Size, Vertical and Region - Global Forecast to 2027


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