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Bleach in Australia

Bleach in Australia

Bleach experienced particularly strong growth in 2020, due to its reputation as the ultimate germ-killer, a handy reputation to have during a pandemic. Prior to the COVID-19 pandemic there were few cleaning tasks for which a product as strong as bleach was considered appropriate, but the category came into its own during the pandemic, when consumers wanted to give their homes a deep clean.

Euromonitor International's Bleach in Australia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Bleach in Australia

List Of Contents And Tables

BLEACH IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bleach, the ultimate germ elimination strategy
Bleach expands its target demographic
Breaking the mould
PROSPECTS AND OPPORTUNITIES
Post-COVID-19 demand
Forecast is hot and dry
Lack of green credentials holding bleach back
CATEGORY DATA
Table 1 Sales of Bleach: Value 2016-2021
Table 2 Sales of Bleach: % Value Growth 2016-2021
Table 3 NBO Company Shares of Bleach: % Value 2017-2021
Table 4 LBN Brand Shares of Bleach: % Value 2018-2021
Table 5 Forecast Sales of Bleach: Value 2021-2026
Table 6 Forecast Sales of Bleach: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN AUSTRALIA
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2016-2021
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2016-2021
Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home Care: % Value 2017-2021
Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 13 Distribution of Home Care by Format: % Value 2016-2021
Table 14 Distribution of Home Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Bleach in Australia


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