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Home Care in New Zealand

Home Care in New Zealand

After the first COVID-19 cases were reported in February 2020, a four-level alert level system was introduced on 21 March 2020 to manage the outbreak within New Zealand. From then, after a nationwide lockdown from March to May 2020, regionalised alert level changes were used, with the Auckland Region entering lockdown twice, in August-September 2020 and February-March 2021. All borders and entry ports to New Zealand were closed to non-residents on 19 March 2020, with returning citizens and resid...

Euromonitor International's Home Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home Care in New Zealand

List Of Contents And Tables

HOME CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
Table 1 Households 2016-2021
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2016-2021
Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
Table 4 NBO Company Shares of Home Care: % Value 2017-2021
Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 7 Distribution of Home Care by Format: % Value 2016-2021
Table 8 Distribution of Home Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong growth from green brands
Unilever continues to lead, but takes notice of green trends
Liquid tablet detergents the strongest performer
PROSPECTS AND OPPORTUNITIES
Water conservation likely to influence laundry care
Opportunities for private label
Uncertain outlook for construction sector to influence sales of washing machines
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2016-2021
Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 14 Sales of Laundry Aids by Category: Value 2016-2021
Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Work from home trend drives growth
Green brands continue to grow
Reckitt Benckiser focuses on reducing water waste through its Finish brand
PROSPECTS AND OPPORTUNITIES
Water conservation likely to influence dishwashing
Uncertain outlook for construction sector to influence sales of dishwashers
Opportunities for private label growth
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2016-2021
Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales decline in 2021, but remain well above pre-COVID-19 levels
Surface care one of the most segmented categories in home care
Penetration of green brands grows
PROSPECTS AND OPPORTUNITIES
Wipes likely to come under increased scrutiny
Work from home trend likely to influence category dynamics over the forecast period
Product performance likely to be front of mind post-COVID-19
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2016-2021
Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 continues to drive growth in bleach
Janola continues to dominate the category
Work from home trend drives growth
PROSPECTS AND OPPORTUNITIES
Lingering effects of COVID-19 likely to influence category prospects
Private label opportunities
Distribution shift to online shopping
CATEGORY DATA
Table 43 Sales of Bleach: Value 2016-2021
Table 44 Sales of Bleach: % Value Growth 2016-2021
Table 45 NBO Company Shares of Bleach: % Value 2017-2021
Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
Table 47 Forecast Sales of Bleach: Value 2021-2026
Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Penetration of green brands grows
SC Johnson continues to lead, but rivals focus on innovation to grow shares
Toilet liquids/foam continues to drive the overall performance of toilet care
PROSPECTS AND OPPORTUNITIES
Work from home trend likely to influence category dynamics over the forecast period
Private label growth opportunities
Influence of green trends likely to grow
CATEGORY DATA
Table 49 Sales of Toilet Care by Category: Value 2016-2021
Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Work from home trends influences polishes
Supply chain constraints impact demand for metal polish
SC Johnson & Son continues to lead with two different brands
PROSPECTS AND OPPORTUNITIES
Lingering effects of COVID-19 likely to be felt
New ways of working likely to continue to hamper growth in shoe polish
Uncertain outlook for the construction industry to influence sales of dishwashers
CATEGORY DATA
Table 55 Sales of Polishes by Category: Value 2016-2021
Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Polishes: % Value 2017-2021
Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Effects of COVID-19 see people at home more, driving growth
Strong new product development activity from the major brands
Car air fresheners struggles with people spending more time at home
PROSPECTS AND OPPORTUNITIES
Sustainability and green trends to characterise air care
COVID-19-driven changes to consumer behaviour likely to remain permanent
Housing construction likely to influence growth in air care
CATEGORY DATA
Table 61 Sales of Air Care by Category: Value 2016-2021
Table 62 Sales of Air Care by Category: % Value Growth 2016-2021
Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021
Table 64 NBO Company Shares of Air Care: % Value 2017-2021
Table 65 LBN Brand Shares of Air Care: % Value 2018-2021
Table 66 Forecast Sales of Air Care by Category: Value 2021-2026
Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Working from home and warm summer drive sales growth in home insecticides
SC Johnson and Reckitt Benckiser continue to lead, although local brands grow their presence
Spray/aerosol insecticides remains the largest category
PROSPECTS AND OPPORTUNITIES
Warm weather likely to see demand continue to grow
Usage of natural ingredients likely to grow
Work from home trend likely to be here to stay
CATEGORY DATA
Table 68 Sales of Home Insecticides by Category: Value 2016-2021
Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021
Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021
Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021
Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026
Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026

Report Title: Home Care in New Zealand


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