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Luxury Writing Instruments and Stationery in Germany

Luxury Writing Instruments and Stationery in Germany

After a completely disrupted year in 2020, when market circumstances and therefore consumer behaviour changed rapidly and left most players without a concrete action plan, 2021 started in a similar way, with lockdowns being imposed across the country, followed by major restrictions for bricks-and-mortar retailers. These conditions made it impossible for luxury writing instruments and stationery to see a full recovery from 2020’s losses. The strong rebound seen in 2021 was, however, reflective of...

Euromonitor International's Luxury Writing Instruments and Stationery in Germany report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Luxury Writing Instruments and Stationery in Germany

List Of Contents And Tables

LUXURY WRITING INSTRUMENTS AND STATIONERY IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Luxury writing instruments and stationery shows signs of recovery
Store-based restrictions reveal fragilities
Brands with an online presence perform the best in a still atypical year
PROSPECTS AND OPPORTUNITIES
E-commerce to bring increased opportunities for niche players
Local higher-income individuals expected to drive growth in the category
Hybrid working environment to compromise recovery in the future
CATEGORY DATA
Table 1 Sales of Luxury Writing Instruments and Stationery: Value 2016-2021
Table 2 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2016-2021
Table 3 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2016-2020
Table 4 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2017-2020
Table 5 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2016-2021
Table 6 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2021-2026
Table 7 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2021-2026
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Strong recovery despite prolonged disruption caused by the pandemic
The pandemic necessitates the e-commerce route
Personal luxury brands keep losing ground to premium and luxury cars
Lockdowns in 2021 further improve the performance of e-commerce
Luxury goods expected to grow solidly across categories
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Luxury Writing Instruments and Stationery in Germany


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