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Surface Care in New Zealand

Surface Care in New Zealand

The COVID-19 pandemic had a significant positive effect on surface care in 2020, with consumers spending more time at home, and heightened awareness of hygiene and cleanliness having a positive impact on the category and driving significant growth. While in 2021 current value sales declined, they remained well above the pre-COVID-19 level. This was driven by hygiene and cleanliness remaining important to consumers, alongside consumers being at home more often due to rising number of people worki...

Euromonitor International's Surface Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Surface Care in New Zealand

List Of Contents And Tables

SURFACE CARE IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Value sales decline in 2021, but remain well above pre-COVID-19 levels
Surface care one of the most segmented categories in home care
Penetration of green brands grows
PROSPECTS AND OPPORTUNITIES
Wipes likely to come under increased scrutiny
Work from home trend likely to influence category dynamics over the forecast period
Product performance likely to be front of mind post-COVID-19
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2016-2021
Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Surface Care: % Value 2017-2021
Table 6 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
Table 9 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2016-2021
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2016-2021
Table 13 Sales of Home Care by Category: % Value Growth 2016-2021
Table 14 NBO Company Shares of Home Care: % Value 2017-2021
Table 15 LBN Brand Shares of Home Care: % Value 2018-2021
Table 16 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 17 Distribution of Home Care by Format: % Value 2016-2021
Table 18 Distribution of Home Care by Format and Category: % Value 2021
Table 19 Forecast Sales of Home Care by Category: Value 2021-2026
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Surface Care in New Zealand


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