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Tissue and Hygiene in Ecuador

Tissue and Hygiene in Ecuador

2021 has seen tissue and hygiene in Ecuador begun to recover in value, after sales in most categories shrank in 2020 as a result of the COVID-19 pandemic. Sales in 2020 were hit by lockdown and the upending of many normal patterns of consumer behaviours, as well as sharp declines in household incomes as a result of the crisis; however, the country is seeing better than expected recovery in 2021. International oil prices have rallied, favouring an economy that depends heavily on exports of this c...

Euromonitor International's Tissue and Hygiene in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Ecuador

List Of Contents And Tables

TISSUE AND HYGIENE IN ECUADOR
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sanitary protection sees start of recovery as economy reopens
Leading brand proactive when it comes to building, maintaining consumer base
PROSPECTS AND OPPORTUNITIES
Reduction of taxes on sanitary protection can lift demand
Let's go back to summer
Green trends strengthen among wealthier consumer cohort
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
The diapers market tends to recover driven by an improvement in the economy
Leading local brand reinvents self to strengthen grip on position
Small formats meet needs of small retailers
PROSPECTS AND OPPORTUNITIES
Moderate growth, affected by a slowing birth rate
Re-strengthening of the middle class can favour emerging products
New generations driven by socially responsible behaviours
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Active Out-of-Home buyers boost adult incontinence sales
Moderate/heavy adult incontinence benefit from economy drive
Highly concentrated market, slows down competitiveness
PROSPECTS AND OPPORTUNITIES
Demographic projections favour the category
Price realism needed to build consumer base
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Baby wipes start to rebound in sales driven by more people on the streets
Facial wipes recovering but pricing is now an issue
Huggies baby wipes struggling with reputational damage
PROSPECTS AND OPPORTUNITIES
Baby wipes will remain the most popular format
Potential for niche products helped by increased availability
Opportunity in antibacterial products
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2016-2021
Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toilet paper hit by rising commodity prices
Paper towels still in momentum
Top brands focused on helping consumers with savings in a period of uncertainty
PROSPECTS AND OPPORTUNITIES
Struggle to add value to toilet paper
Facial tissue sales recovery looks promising
Circular economy, recycling and responsible purchasing
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2016-2021
Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN ECUADOR
KEY DATA FINDINGS
2021 DEVELOPMENTS
Public hospitals drive sales recovery of AFH adult incontinence
Ecuadorians return to the streets, promoting the recovery of away from home tissue
Leading brands seek creative solutions in a challenging period
PROSPECTS AND OPPORTUNITIES
Ecuadorians eager to socialize help recover away from home tissue sales
Life expectancy on the rise favours away from home adult incontinence products
Hygiene and sanitation habits are lasting, can strengthen AFH demand
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

Report Title: Tissue and Hygiene in Ecuador


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