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Tissue and Hygiene in Guatemala

Tissue and Hygiene in Guatemala

The fallout of COVID-19 remained the most influential factor shaping consumption patterns in tissue and hygiene in Guatemala in 2021. With many households having recently experienced a drop in purchasing power due to the negative economic impact of the pandemic, consumers continued to prioritise spending on product types that are considered basic necessities. Such behaviour was reinforced by rising inflation, which caused unit prices across the market to increase sharply in current value terms,...

Euromonitor International's Tissue and Hygiene in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Guatemala

List Of Contents And Tables

TISSUE AND HYGIENE IN GUATEMALA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Necessity status of towels underpins overall expansion of sanitary protection
Pantyliners and tampons post the fastest growth in current value sales
Saba revamps packaging design and launches product infused with herbal extracts
PROSPECTS AND OPPORTUNITIES
Sanitary protection set to develop positively throughout the forecast period
Price-based promotional activity likely to intensify
Producers will seek to capture consumer attention with added-value innovations
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026
NAPPIES/DIAPERS/PANTS IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Nappies/diapers/pants remains reasonably resilient to economic fallout of COVID-19
New born and junior nappies/diapers most exposed as birth rate decline deepens
Leading brands Huggies and Pampers increase price-based promotions
PROSPECTS AND OPPORTUNITIES
Demographic trends and innovation will help to sustain robust demand
Companies will continue developing more eco-friendly products and pack types
Convenience factor will limit competitive threat from reusable cloth nappies/diapers
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026
RETAIL ADULT INCONTINENCE IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand picks up with improvements in epidemiological and economic conditions
Heightened price-sensitivity shapes consumer choices
Leading brand Tena launches new range of products designed for men
PROSPECTS AND OPPORTUNITIES
Economic recovery and population ageing set to boost demand from 2022
Producers will continue working to reduce social stigma surrounding incontinence
Leading players likely to introduce more stylishly designed products
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026
WIPES IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heightened budget-consciousness continues to subdue demand for personal wipes
Hygiene concerns ensure demand for all purpose cleaning wipes remains buoyant
Plenitud and Saba launch new intimate wipes products
PROSPECTS AND OPPORTUNITIES
Economic recovery and convenience factor should boost overall demand
New product development activity will help to broaden appeal of wipes
More players likely to take steps to improve sustainability credentials of their brands
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2016-2021
Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026
RETAIL TISSUE IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail demand for toilet paper stabilises as consumers resume their normal routines
Increased caution around discretionary spending subdues demand for facial tissues
Kimberly-Clark remains the outright leader with its Scott and Kleenex brands
PROSPECTS AND OPPORTUNITIES
Favourable demographic trends will support further expansion of retail tissue
Toilet paper set to grow fastest in volume terms
Improved access to indoor toilets will widen consumer base for toilet paper
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2016-2021
Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026
AWAY-FROM-HOME TISSUE AND HYGIENE IN GUATEMALA
KEY DATA FINDINGS
2021 DEVELOPMENTS
AFH tissue volume sales improve but remain in negative territory
AFH adult incontinence continues to post growth in volume sales
Kimberly-Clark Professional maintains its leading position
PROSPECTS AND OPPORTUNITIES
Demand in all AFH categories set to increase steadily from 2022 onwards
AFH toilet paper expected to show strongest growth in volume sales
Price competition among AFH suppliers likely to intensify
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026

Report Title: Tissue and Hygiene in Guatemala


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