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Vitamins in South Africa

Vitamins in South Africa

As a result of the COVID-19 pandemic, consumer demand for immune-boosting vitamins and minerals has received a boost, with the demand for vitamins and dietary supplements with immunity-boosting claims continuing to grow in 2021. Increasing private healthcare costs and the emergence of COVID-19 have continued to drive growth of vitamins, as consumers become increasingly reliant on vitamins, minerals and supplements as a form of self-medication. As most consumers were already aware that vitamins s...

Euromonitor International's Vitamins in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Multivitamins, Single Vitamins.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Vitamins in South Africa

List Of Contents And Tables

VITAMINS IN SOUTH AFRICA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains strong for immune-boosting vitamins
Self-medication and preventative health the key growth drivers for vitamins
Centrum continues to lead vitamins thanks to its strong marketing and targeted products
PROSPECTS AND OPPORTUNITIES
Multivitamins expected to see continued strong double-digit annual growth
Branded players could face increasing pressure from private label
Product formats and packaging offer potential ways to stand out from the competition
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2016-2021
Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN SOUTH AFRICA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

Report Title: Vitamins in South Africa


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