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Away-From-Home Tissue and Hygiene in Kenya

Away-From-Home Tissue and Hygiene in Kenya

AFH tissue and hygiene have seen a recovery in sales in 2021, as the country began to reopen its economy. Historically, the largest consumers AFH products have been offices and restaurants, and with their closures in 2020 to avert the spread of COVID-19, consumption collapsed. The easing of restrictions and reopening of educational institutions, restaurants and workplaces has seen a steady rise in sales in 2021. Consumers are now able to go on social gatherings, parties, picnics, camping, with m...

Euromonitor International's Away-from-Home Tissue and Hygiene in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Away-From-Home Tissue and Hygiene in Kenya

List Of Contents And Tables

AWAY-FROM-HOME TISSUE AND HYGIENE IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Return to growth in wake of eased restrictions.
Hospitals and health centres see AFH demand return as fear subsides
Toilet paper dominant, benefits most from reopened economy
PROSPECTS AND OPPORTUNITIES
More competition and new entrants as AFH warms up post-pandemic.
Urban/rural demand for AFH remains polarised
Consumer expectations strengthen as middle class emerges
CATEGORY DATA
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
TISSUE AND HYGIENE IN KENYA
EXECUTIVE SUMMARY
Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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