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Retailing in Georgia

Retailing in Georgia

In 2021, as society opened, and COVID-19 infections fell, consumers began spending again and updating their wardrobes, as they socialised again. As a result, current value sales in retailing grew after a decline in the previous year. The Georgian economy is quite dependent on the money spent by foreign visitors, which had been absent during the previous year. Visitors from the North Caucasian republics, Iran and Armenia appreciate the wide product range and more affordable prices in Georgia. The...

Euromonitor International's Retailing in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Non-Store Retailing, Store-Based Retailing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Retailing in Georgia

List Of Contents And Tables

RETAILING IN GEORGIA
EXECUTIVE SUMMARY
Retailing in 2021: The big picture
E-commerce sales continue to grow
Devaluation of lari leads to general price increases, dampening sales growth
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Seasonality
Back to school
New Year
Payments
Delivery and collections
Emerging business models
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 3 Sales in Store-Based Retailing by Channel: Value 2016-2021
Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
Table 5 Store-Based Retailing Outlets by Channel: Units 2016-2021
Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 7 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 11 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 13 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 15 Retailing GBO Company Shares: % Value 2017-2021
Table 16 Retailing GBN Brand Shares: % Value 2018-2021
Table 17 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 18 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 19 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 20 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 21 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
MODERN GROCERY RETAILERS IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Modern grocery retailers fare better than other retailers
MAF Hypermarkets Georgia retakes leading position from second-placed Nikora JSC
Hypermarkets set to grow with expansion of Nikora XL
PROSPECTS AND OPPORTUNITIES
Modern grocery will pass out traditional grocery by 2026
Modern grocery retailers set to see continued growth boosted by performance of convenience stores
Hypermarkets challenging traditional outdoor markets and bazaars with low prices
CHANNEL DATA
Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 42 Sales in Modern Grocery Retailers by Channel: Value 2016-2021
Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2016-2021
Table 44 Modern Grocery Retailers Outlets by Channel: Units 2016-2021
Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2021-2026
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2021-2026
Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
TRADITIONAL GROCERY RETAILERS IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 accelerates decline, as consumers flock to modern grocery retailers
Key traditional grocery retailers focus on bakery products
Continuing demand for fresh products provides a lifeline to traditional grocery retailers in increasingly competitive environment
PROSPECTS AND OPPORTUNITIES
Value decline continues as modern grocery and e-commerce eats up value share
Impulse purchases to support traditional grocery retailers
Traditional grocery retailers also face competition from informal markets
CHANNEL DATA
Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
APPAREL AND FOOTWEAR SPECIALIST RETAILERS IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail value sales recover as stores reopen, even if they do not reach pre-pandemic levels yet
LC Waikiki Magazacilik Hizmetleri Tic continues to lead channel, positioning itself as an economy brand
Growing popularity of e-commerce poses a challenge to small, independent apparel and footwear specialist retailers
PROSPECTS AND OPPORTUNITIES
People will update their wardrobes as they socialise again
Ongoing development of shopping centres continues to support growth of apparel and footwear specialist retailers
Product area largely dependent on tourists
CHANNEL DATA
Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
HEALTH AND BEAUTY SPECIALIST RETAILERS IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pharmacies continue to perform well, while beauty retailers see sales recover
PSP Group remains leader through strong marketing and advertising efforts
Currency devaluation has less impact on health products than on other products
PROSPECTS AND OPPORTUNITIES
Beauty specialist retailers and pharmacies will register steady value growth over the forecast period
Chemists/pharmacies poised for continued growth in line with increased health awareness
Beauty specialist retailers benefit from the growing number of shopping centres
CHANNEL DATA
Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2016-2021
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2016-2021
Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2017-2021
Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2018-2021
Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2018-2021
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2018-2021
Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2021-2026
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2021-2026
MIXED RETAILERS IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
One small chain pioneers mixed retailers in Georgia
Strong growth in 2021 represents only partial sales recovery from 2020
PROSPECTS AND OPPORTUNITIES
Low-priced positioning and wide range likely to make variety stores a shopping destination for price-sensitive consumers in forecast period
Best Price likely to expand further, while new investors could be attracted by growing popularity of bargain shopping
DIRECT SELLING IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Easing of COVID-19 related restrictions helps direct sellers recover value sales
Avon Oriflame and Faberlic continue to dominate channel
Oriflame Georgia continues to add to its portfolio, offering products beyond beauty and personal care
PROSPECTS AND OPPORTUNITIES
Lower value growth than review period, with economy brands driving value sales
No signs of direct selling expanding beyond beauty and personal care over the forecast period
E-commerce likely a threat to direct selling growth over the forecast period
CHANNEL DATA
Table 84 Direct Selling by Category: Value 2016-2021
Table 85 Direct Selling by Category: % Value Growth 2016-2021
Table 86 Direct Selling GBO Company Shares: % Value 2017-2021
Table 87 Direct Selling GBN Brand Shares: % Value 2018-2021
Table 88 Direct Selling Forecasts by Category: Value 2021-2026
Table 89 Direct Selling Forecasts by Category: % Value Growth 2021-2026
E-COMMERCE (GOODS) IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of stores slows down growth of e-commerce in 2021
Goodwill edges past Amazon, thanks to huge boost in value sales of grocery
Amazon.com remains leader due to wide range and wide awareness
PROSPECTS AND OPPORTUNITIES
Increasing access to faster internet speeds will drive value growth
Popularity of international e-commerce sites affected by currency devaluation
Improvements and rising trust amongst consumers in online payment systems supports e-commerce growth
CHANNEL DATA
Table 94 E-Commerce (Goods) by Channel and Category: Value 2016-2021
Table 95 E-Commerce (Goods) by Channel and Category: % Value Growth 2016-2021
Table 96 E-Commerce (Goods) GBO Company Shares: % Value 2017-2021
Table 97 E-Commerce (Goods) GBN Brand Shares: % Value 2018-2021
Table 98 Forecast E-Commerce (Goods) by Channel and Category: Value 2021-2026
Table 99 Forecast E-Commerce (Goods) by Channel and Category: % Value Growth 2021-2026
MOBILE E-COMMERCE (GOODS) IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Online food delivery companies drive value sales in mobile e-commerce
Mobile e-commerce remains in a nascent stage in 2021
Growing number of players expected to launch mobile retail apps over the forecast period
PROSPECTS AND OPPORTUNITIES
More affordable mobile date packages will drive value sales
Older people becoming more open to mobile e-commerce
Expanding coverage by mobile operators to further support the development of mobile e-commerce
CHANNEL DATA
Table 90 Mobile E-Commerce (Goods): Value 2016-2021
Table 91 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 92 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 93 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

Report Title: Retailing in Georgia


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