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Gardening in Brazil

Gardening in Brazil

Gardening in Brazil continued to post strong double-digit current value growth in 2021. Some categories, such as pots and planters, soil, seeds and fertiliser boosted the result, considering the consistent trend of gardening as a hobby. Home seclusion and social restrictions resulting from the pandemic also increased the movement of indoor gardening, and during 2021 this trend continued in many households. While Brazilian consumers regained some confidence following the reduction of restrictions...

Euromonitor International's Gardening in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term


Product coverage:
Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Gardening in Brazil

List Of Contents And Tables

GARDENING IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gardening as a hobby improves category performance
Channels grow and continue to expand gardening areas
The rise of “plant parents”
PROSPECTS AND OPPORTUNITIES
Gardening offers potential for greater premiumisation
Green brings cosiness to household environment
Real estate to boost gardening’s growth potential
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2016-2021
Table 2 Sales of Gardening by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Gardening: % Value 2017-2021
Table 4 LBN Brand Shares of Gardening: % Value 2018-2021
Table 5 Distribution of Gardening by Format: % Value 2016-2021
Table 6 Forecast Sales of Gardening by Category: Value 2021-2026
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
HOME AND GARDEN IN BRAZIL
EXECUTIVE SUMMARY
Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2016-2021
Table 9 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 10 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 11 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 13 Distribution of Home and Garden by Format: % Value 2016-2021
Table 14 Distribution of Home and Garden by Format and Category: % Value 2021
Table 15 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

Report Title: Gardening in Brazil


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