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Home and Garden in Brazil

Home and Garden in Brazil

The Brazilian government rolled out its vaccination campaign in an attempt to control the spread of the COVID-19 pandemic at the beginning of 2021. By the end of the year, more than 70% of the population had been vaccinated with two doses, from Butantã Institute, using Pfizer or AstraZeneca, or a unique dose of the Janssen vaccine. Therefore, local consumers regained some confidence spending time outside of the home as restrictions eased, especially from the second semester, which increased soci...

Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term


Product coverage:
Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Home and Garden in Brazil

List Of Contents And Tables

HOME AND GARDEN IN BRAZIL
EXECUTIVE SUMMARY
Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gardening as a hobby improves category performance
Channels grow and continue to expand gardening areas
The rise of “plant parents”
PROSPECTS AND OPPORTUNITIES
Gardening offers potential for greater premiumisation
Green brings cosiness to household environment
Real estate to boost gardening’s growth potential
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2016-2021
Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Gardening: % Value 2017-2021
Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
Table 14 Distribution of Gardening by Format: % Value 2016-2021
Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026
HOME FURNISHINGS IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stronger growth for home furnishings in 2021
Inflation impact due to supply chain disruptions
Developments and changes in terms of distribution
PROSPECTS AND OPPORTUNITIES
Omnichannel is preferred strategy moving forward
Disinfection power to increase quality awareness of mattresses
Smaller living spaces require innovation
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2016-2021
Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
HOME IMPROVEMENT IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive performance as construction market sees growth
Retailers expand and innovate at the point of sale
Global supply chain impacts local framework
PROSPECTS AND OPPORTUNITIES
Innovation as sanitisation needs reach home improvement
As e-commerce expands, social media will gain further relevance
Digitalisation enhances the consumer experience
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2016-2021
Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026
HOMEWARES IN BRAZIL
KEY DATA FINDINGS
2021 DEVELOPMENTS
Homewares performs positively despite fewer social restrictions
Competition among distribution channels
Increasing cost of production reaches households
PROSPECTS AND OPPORTUNITIES
Trends in materials influence consumer choice
Post-pandemic consumption occasions
Social media’s impact on homewares
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2016-2021
Table 33 Sales of Homewares by Category: % Value Growth 2016-2021
Table 34 Sales of Homewares by Material: % Value 2016-2021
Table 35 NBO Company Shares of Homewares: % Value 2017-2021
Table 36 LBN Brand Shares of Homewares: % Value 2018-2021
Table 37 Distribution of Homewares by Format: % Value 2016-2021
Table 38 Forecast Sales of Homewares by Category: Value 2021-2026
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

Report Title: Home and Garden in Brazil


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